MEMORANDUM

To:

From: Date: Subject:

CongressmanJohnMica JimInnocenzi CharlieBlack DickMorris JohnDowless,President 5/29/2012 MicaPollResults

Methodology SurveywasconductedMay1921byConquestCommunications,Richmond,VA. SurveypolledlikelyRepublicanPrimaryvotersreflectingvaliddistributionofvotersin

thenewlydrawnCongressionalDistrict7.TheN=400surveyhasamarginoferrorof +/5.00%.Detailedcrosstabswillbediscussedinaconferencecalltofollow.

SurveySummary ForMica,thesurveyfindingsaresignificant.InitialballottestindicatesMicahasnearlydoubledhislead overAdamssinceherPublicOpinionStrategiespollonFebruary2223.AdamspollshowedMicawitha 16pointlead(46%30%).TheConquestpollshowsMicanowenjoysa30pointadvantageoverAdams (55.3%24.8%).Micasnumbersimprovedby9.3%whileAdamssupportdroppedby6%. The14.5%gainisreflectiveofMicaspositivenationalmediacoverageandvotercontactduringthatthree monthperiod. ItappearsthatAdamsconsultantsadvicetopursueahighlynegativecampaigntoclosetheinitial16 pointgaphasloweredherreelectandincreasedhernegatives.Thispollwasconductedafternearlyfour monthsofnegativehitsagainstMicaandafterpositivepressforherworkonVAWA,accompaniedbyan extensivetargetedfrankedmaildistribution.Micaenjoysexceptionallystrongloyaltyandresidual votersupport. OtherFindings NameID:MicasandAdamsfavorabletounfavorablenameIDweresimilartoAdamssfindingin February.IntheConquestpoll,Micahasa70%favorableto9.3%unfavorable.Adamsisat44.3% favorableto11.8%unfavorable. ReElect:WhenaskedifMicadeservesreelection,61.3%saidyeswhileonly14.8%saidno.Adamsre electnumbersare37.8%yesto14%no. Conclusion:ItisapparentthatAdamscurrentsupportcloselytracksher2010Primaryperformance whereshenarrowlysurvivedthePrimary,garnering30.1%(19,898)againsttworelativelyunknown opponents,KarenDiebel(19,355)with29.3%andCraigMillerwith27.7%(18,282).Adamswonbyonly 543votes.

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