BrittanyC.

Dickinson

222SouthHeritageLoop|ChapelHill,NC27516|bdickinson72@gmail.com|7175869132

Education University of North Carolina at Chapel Hill Kenan Flagler School of Business B.S., Business Administration, Marketing Concentration, May 2012 Current GPA: 3.52 Graduated with Distinction, Deans List 6 semesters Related Experience Red Hat, Partner Marketing Intern May 2012-Present Contributes to and manages creation process of joint partner/Red Hat collateral and internal pieces and distribution of collateral Writes for internal newsletter Assists with budget prioritization/tracking Chapel Hill Magazine, Advertising Sales Intern August 2011-December 2011 Assisted with sales functions, such as assembling sales reports, competitor tracking, discovering new potential clients, and creating ad content Helped promote and manage Chapel Hill Magazinesponsored events Trone, Inc. Strategy and Research Intern May 2011-August 2011 Conducted brand/trend research for current and potential clients to assist with the development of branding/marketing strategies o Assembled segmentation profiles through summarizing 30 pages of data into compelling and interesting points about segments Conducted and edited interviews on employees perspectives on the agency into video that was presented to partners and foundational to agency rebranding strategy Lulu Enterprises, Inc., Product Marketing Intern October 2010-December 2010 Reached out to different bloggers to have them post about Lulus photobooks to increase Lulus Google ranking Achieved 14 posts and 25 photobooks-in-process by beginning of December Trone, Inc., Strategy and Research/Media Intern May 2010-August 2010 Conducted brand and trend research and classified and helped analyze information from quantitative surveys as well as qualitative sources Interacted with media vendors, completed competitive tracking, and assisted with insertion orders Helped create a full advertising campaign for the internship program o Conducted research, developed personas for target audiences, completed creative briefs, and developed a plan and tactics to better the application process and internship experience o Created deliverables, including a tagline, logo, and poster to better promote the internship program Activities Public Relations Team for Student Government January 2011-May 2012 Currently on social media committee, which involves tweeting about campus events and tracking followers/tweets on Twitter Lead and help with public relations campaigns for different clubs and organizations Alpha Kappa Psi January 2010-May 2012 Held VP of General Administration position, which involves setting up service opportunities for organization members and enacting attendance policies