GET YOUR WORK DONE BY www.TopGradePapers.

com

Introduction: past decades, it has been seen that most of the economies are moving towards economies where the ownership of the assets are in private hands, but now the trend has transformed its pace and it has taken turn to move to the new system which is intellectual capitalism. (Vassiliadis, B & Fotopoulos, V, 2007, p 84) interpreted intellectual capitalism as a knowledge or information economy in which intellectual capital (Non Tangible Capitalized Assets) in some sense is

dominant. This industry, these days especially, has become the most important and vital for all

the developed economies, on the whole, because this is the most growing and feasible industry;

as it has highest potential for growth both domestically and internationally, as well. According to

is harming a culture but in reality it is not true. Actually the pirates are the ones that are harming culture. Emergence of the culture comes when the rights of the radical innovators are secure. The evidence of this can be seen from the American music and movies industry where the rights of creators are preserved (Carnes, R & Hudgins, C, 2009, p 1). The Intellectual capital industry, with its highest growth prospects, is also prone to many important issues related to creation, use, and distribution of the digital content through e-commerce channels.

To
1
GET YOUR WORK DONE BY www.TopGradePapers.com

pG

ra

de

Pa

(Carnes, R & Hudgins, C, 2009, p 1) indicate that there has been always a debate that copyright

pe rs

GET YOUR WORK DONE BY www.TopGradePapers.com

Intellectual Capital needs Intellectual Property Rights (IPRs), to motivate and secure the return of the person behind the innovation of the product or producing a valuable document or coming up with amusing sound tracks. The argument by (Carnes, R & Hudgins, C, 2009, p 1) goes with

they restrict the flow of products which are representation of our culture so they restrict the flow of sharing the culture. On the contrary, it is argued that IPRs are the baseline for motivating the

individuals to come up with the innovative products and hence they contribute to the well being

of whole of the society in the form of growth and newer technologies (Vassiliadis, B & Fotopoulos, V, 2007, p 86).

This issue is apart, initially the main problem is discussed which is the protection of this industry and safety from the malpractices which surpass the security barriers and misuse or steal the material from online libraries or wherever they are stored (Form: B2C or B2B). This has been done with the use of technology, as technology provides opportunities for convenience and growth, at the same time it also pose threats because new technology brings new methods of malpractice with it. The digital media in the form of still images, video, sound, and multimedia machine interaction in almost all the form of business. E-commerce channels have become a primary distribution channel for the digital media market. This thing has brought a dramatic

To

pG

growth and as well as losses in terms of transferring and sending illegal copies (Vassiliadis, B & Fotopoulos, V, 2007, p 79). According to the U.S intellectual property rights, the motion picture industry of U.S has faced the loss of $1.5 billion, record and music industry faced the loss of $2.3 billion due to piracy issues for the year 2003. The significant amount of loses have come due to the exchanging of pirated or illegal copies through internet (Vassiliadis, B & Fotopoulos, V, 2007, p 80). IPR has been emerging as safety measures of the intellectual capital from all malpractice activities in order to save the intellectual capital market. There are three major categories of IPR protection are: copyright protection, trademark and digital products. There are various protection techniques such as prevention systems, digital watermarking (a technique used for copy detection), are becoming extremely popular (Article 2). These techniques can not eliminate the piracy but rather discourage it by supporting detection of stolen copyrighted

ra

shows potential for growth and improvements in their use because of higher enhance human

de

Pa
GET YOUR WORK DONE BY www.TopGradePapers.com

pe rs

the discussion that intellectual property rights are causing harm to the society as a whole because

GET YOUR WORK DONE BY www.TopGradePapers.com

material. Data Rights Management systems have been proposed for the efficient and complete protection of digital content and management of licenses (Article 2).

opportunities and complete solution to IPR (Article 2). The benefit of this system is that it can be used with the software a company uses to manage its online selling business, so the DRM system

integrates with the current corporate system easily offering opportunities for growth and increasing efficiency. This is also very cost effective because to implement this software, there is

no need for process reengineering, current system is well integrated and the software costs less; payments for the software are paid according to the usage of the service like the content which is

saved for the company, instigate cost savings of the company in the form of saved content misuse and steal of the product available online, further distribute costs for the usage of the software; the cost incurred for safety is minimal compared to the costs and misuse saved. DRM

the company to be sold on net and then takes on the responsibility of safety and proper distribution with the usage of tailored business model. According to Rossenbalt (2002), there are two major definitions of DRM systems; one encompasses the encryption techniques mainly, which is referred as narrow technique, and the other one is broader one which extends to the rights management by using the techniques.

To

pG

There are some new techniques introducing in the market that are related to the image processing which can also seen as a perfect solution for images and videos related content on the web (Article 1). These methods can be used to discontinue the illegal attempts to access the digital content available on net. Sometimes watermarks are visible to the humans and sometimes they are hidden and not brought on screen but the software confirms its authentic source and access the site which initiates the illegal usage. One of the main concerns that each company has in a decision to adopt DRM system is security. There is no DRM system which can offer perfect security from the misuse and malpractice of the content available online, especially due to high costs associated with perfection. Some technologies either prevent the illegal use and other the

reuse of digital Content, so total protection is a challenge most of the time with the usage of one selective technology keeping in view the cost constrains (Article 2).

ra

de

woks as independent software, because the DRM service provider authority gets the data from

Pa
GET YOUR WORK DONE BY www.TopGradePapers.com

pe rs

In order to manage, a new and complete system to protect the online content has provided the

GET YOUR WORK DONE BY www.TopGradePapers.com

Watermarks offering the advantage by offering multiple watermarks which run check more than once, but they are not always reliable alone. It is necessary to work with other procedures, and

security and protection is related to the deadlock, when a fake watermark is inserted and it becomes difficult to track the true ownership (Article 2).

The extensive growth of digital media usage has offered a lot of challenges for security

problems, related to distribution and sales, most of the time. This need has given birth to the extensive need of the development of new security methods, which extensively adapt to the current business model and reduce the costs to its optimum level.

The recommendations to improve the IPR are as follows;

with this issue, businesses should implement the proper and reliable systems.

Businesses should not give more attention to software costs, because these are significantly less than the losses that a business might face due to the piracy or other issues. If companies use relatively cheap software and its reliability is below satisfactory than they might have to bear low net income and more losses as compared to the expensive software. Intellectual Capital provides us with many advantages, therefore different countries should form an international council or committee that provides IPR services internationally to the companies. Especially it would be very helpful to Multi National Companies.

To

pG

ra

de

According to the research, B2C model has facing more challenges. In order to cope up

Pa
GET YOUR WORK DONE BY www.TopGradePapers.com

pe rs

companies business model must adapt and check for durability. The major problem with

GET YOUR WORK DONE BY www.TopGradePapers.com

References: Rick Carnes & Coley Hudgins, (August 2009), COPYRIGHT IS CRUCIAL FOR CULTURE; Strong Intellectual-Property Rights Have Helped The Arts And The Economy, Nielsen Business Media.

Bill Vassiliadis & Vassilis Fotopoulos, (2007), IPR Protection for digital media distribution: Trends and solutions in the E-Business domain, Hellenic Open University, Greece.

To
GET YOUR WORK DONE BY www.TopGradePapers.com

pG

ra

de

Pa

pe rs