Report On

Corporate social responsibility(CSR)Initiated by

HSBC BANK

PREPARED FOR
TAHMINA RITA ANIKA LECTURER SCHOOL OF BUSINESS UNIVERSITY OF INFORMATION TECHNOLOGY &SCIENCES

PREPARED BY MD.MAHADI HASAN ID.10310723

COURSE TITLE: BUSINESS ENVIRONMENT COURSE CODE:BUS 242 DATE OF SUBMISSION:30/03/2011

TABLE OF CONTENT
CHAPTER NO.
1. 2. 3. 4. 5

CHAPTER NAME

PAGE NO.
1 3 4 6 7

Introduction Literature review Profile of the organization (CSR) of the organization Recommendation Conclusion

Letter of Transmittal

March 30, 2011 Tahmina Rita Anika Lecturer School of u bsiness University of information technology &sciences Kakrail, Dhaka.

Subject: Submission of a Report.

Dear Madam, This is my pleasure to present my report entitled Report On corporate social responsibility of HSBC Bank. I believe that knowledge and experience I gathered during the report making period will be helpful in my future professional life. I will be grateful to you if you accept the report. I will be available for defense on this report any time.

Your support in this regard will be highly appreciated. Thanking you. Sincerely yours ---------------------Md.Mahadi Hasan

Acknowledgement

First of all I would like to acknowledge my supervisor and teacher Tahmina Rita Anika not only for giving the opportunity to prepare the report but also for providing me the opportunity to improve the report by extending the submission deadline on this semester. She was also available when I needed her for help, suggestions and guidelines. I am also grateful to Md Ahteshamul Haque, Head of Human Resources, HSBC for make this report. It was my privilege and I am truly honored to them. I am also grateful to the entire management Team of HSBC. Last but not least I also acknowledge my family and friends for their support and encouragement through out my internship period and also while preparing this report.

Executive Summary

This report based on corporate social responsibility initiated by HSBC. that I had successfully completed in HSBC as a requirement of my current semester on Department of Business Studies, UITS. As being completely new to practical, corporate world setting, every hour spent in the report gave me some amount of experience all the time all of which cannot be explained in words. This report includes all about the corporate social responsibility has done by HSBC.

Chapter 01
Introduction

1.1 Objective of the Study: The details of the objective of the study are given as follows:
To identify all the social work of HSBC. To highlight the importance of (CSR). To give the status of (CSR)initiated by HSBC in Bangladesh. To make the necessary recommendations about mnc system.

1.2 Methodology:

In order to attain the objectives, collection of primary data is necessary. Therefore the methodology would include Relevant information, Surveys, observation and annual reports of the bank. The relevant information is collected from the primary sources and also uses the secondary sources of information.

Sources of data
This study covered two types of Data which are: 1. Primary Data 2. Secondary Data

Primary data are collected through:

Open ended and close ended questions .

Discussions with Officers of the Bank.

Secondary data are collected through:

Annual Report of HSBC. Net browsing.

Chapter 2

Literature Review
The idea that businesses should not function amorally, but instead should contribute to the welfare of their communities.

Social responsibility is an ethical ideology or theory that an entity, be it an organization or individual, has an obligation to act to benefit society at large. This responsibility can be passive, by avoiding engaging in socially harmful acts, or active, by performing activities that directly advance social goals.

"Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large"

CSR is about capacity building for sustainable livelihoods. It respects cultural differences and finds the business opportunities in building the skills of employees, the community through to "CSR is about business giving back to society"

Chapter 03
Profile Of The Organization
History of the Organization The HSBC Asia Pacific group represents HSBC in Bangladesh. HSBC opened its first branch in
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Dhaka in 17 December, 1996 to provide personal banking services, trade and corporate services, and custody services. The Bank was awarded ISO9002 accreditation for its personal and business banking services, which cover trade services, securities and safe custody, corporate banking, Hexagon and all personal banking. This ISO9002 designation is the first of its kind for a bank in Bangladesh.

CSR is about capacity building for sustainable livelihoods. It respects cultural differences and finds the business opportunities in building the skills of employees, the community through to "CSR is about business giving back to society"
HSBC Bangladesh A Brief Look Name of the Organization: The Hongkong and Shanghai Banking Corporation Limited. Year of Establishment: 1996 Head Office: Anchor Tower, 1/1-B, Sonargaon Road, Dhaka-1205 Bangladesh. Mission: To become the No. 1 bank of Bangladesh within 2005 in terms of customer service. Nature of the organization: Multinational Company with subsidiary group in Bangladesh. Capital: Asset- Tk. 4380 million Deposit- Tk. 3985 million Advance- Tk. 2755 million Shareholder: HSBC group shareholder. Products: Savings and deposit services. Loan products. Corporate and Institutional services. Trade services. Number of Offices: 5 (Dhaka, Motijheel, Gulshan, Dhanmondi & Chittagong) Number of ATMs: 10 Number of employees: 175 Technologies: Offers full online banking from branch to branch and also from Dhaka to Chittagong. Service Coverage & Customers: Serves individual and corporate customers within Dhaka & Chittagong.

HSBC Management Hierarchy

HSBC Vision Statement:

We aim to satisfy our customers with high quality service that reflects our global image as the premier international bank

Objectives of HSBC:
To beat the mean Total Shareholder Return performance of a peer group of financial institutions over a three-year rolling average, with a minimum objective to double shareholder return value in five years. HSBCs objectives are to provide innovative products supported by quality delivery of systems and excellence customer services, to train and motivate staffs and to exercise social responsibility. By combining regional strengths with group network HSBCs aim is to be one of the leading banks in its principle markets. HSBCs goal is to achieve sustained earnings growth and to continue to enhance shareholders value.

Chapter 04
Summary Corporate social responsibility (CSR) Initiated by HSBC BANK

HSBC Kali O Kolom Young Poets and Writers Award 2009

The 2008 competition generated a huge following and due to the overwhelming requests from patrons and laureates, the 2009 awards was expanded to recognize young poets and writers in three categories poetry, prose (novels and stories) and prose (non-fiction, research and play). The winners of the "HSBC Kali O Kolom Young Poets and Writers Award 2009" were Ahmed Munir for poetry, Ahmad Mostafa Kamal for fiction and Azizul Parvez for research.

International Women's Day Celebration

HSBC Bangladesh commemorated the International Women's Day (IWD) by donating 38 sewing machines to disadvantaged women. The ceremony was held at the Banani branch of HSBC Bangladesh. The Chief Executive Officer of HSBC Bangladesh, Mr Sanjay Prakash, handed over the sewing machines to these women. He hoped that through the usage of these machines, they would be able to contribute to the financial wellbeing of their families. The sewing machines were funded solely through HSBC employee donations. Advocate Salma Ali, Chief Executive Officer of Bangladesh National Women Lawyers Association also spoke in the occasion.

Winter Clothing Drive

With the advent of the winter season which claimed more than 36 lives last year, HSBC, Bangladesh embarked on a winter clothes collection drive where staff generously donated their warm clothes for the needy. HSBC staff donated over 900 pieces of winter wear including jackets, sweaters, heavy blankets and so forth. In addition, the Bank also provided 1300 warm blankets. A similar distribution was held from the HSBC offices in Sylhet and Chittagong.

HIV/AIDS/STD awareness training at HSBC Sylhet & HSBC Chittagong

HSBC's global policy on HIV/AIDS/STD has resulted in a HSBC Bangladesh partnership with HASAB, one of the leading NGOs aimed in creating awareness on this issue. HASAB recently organized two training workshops in HSBC Sylhet and HSBC Chittagong where over 60 staff went through an interactive session to broaden their awareness on the issue of AIDS.

Supporting the visually impaired

HSBC in Bangladesh joined hands with Blind Education and Rehabilitation Development Organization (BERDO) to provide scholarships to a number of visually impaired students.

Painting Exhibition by Shahabuddin

HSBC in Bangladesh sponsored a solo painting exhibition by artist Shahabuddin Ahmed, one of the prominent artists of Bangladesh, at Bengal Gallery of Fine Arts, Dhaka. At the exhibition, Shahabuddin shared some of his solo works that bear testimony to a robust lifeaffirming worldview and his relentless, incessant quest for new artistic forms.

HSBC Tops The 2009 Carbon Disclosure Project

HSBC has been rated number one in the financial sector and third overall in the 2009 Carbon Disclosure Project (CDP). The CDP promotes awareness of business implications of climate change by encouraging the world's leading companies to disclose information about their greenhouse gas emissions.

Liver Foundation of Bangladesh

HSBC provided funds to Liver Foundation of Bangladesh for the third phase of free Hepatitis B vaccination to the poor. This is a continuation from 2006.

Education Fund for SEID Trust

HSBC provided an education fund for the children of SEID trust. The fund was provided for the salary of one physical therapist for 2009. SEID trust looks after the special needs children of Bangladesh.

Talent Hunt Programmed for Special Children

Centers for Disables Concern arranged a talent hunt program for the children with special needs which included a grand rally, drawing competition, cultural program and other events. This was sponsored by HSBC and attended by over 200 students from all over Chittagong.

Chapter 5
Recommendations:
Arrange co-curricular activities for employees refreshment. they should attend more&more social works. Make succession planning. Reduce the extra workload of the employee. Managerial control should be implemented perfectly.

Conclusion
Working in an organization like HSBC is like a dream come true. I feel honored to have been blessed with such a valuable opportunity. The report will be important to my future life.

Bibliography
http://HSBC.com/financialstatement/Annual Report 2009.pdf http://HSBC.com/company_profile.php Ricky W. Griffin, Management, 9 Edition. www.google.com
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