Computaris at a Glance

Computaris
ISV: Software Lifecycle CSP: BSS Solutions

BSS & VAS (real time)

Extracting network knowledge Managing subscriber data Monetization

Solutions

MVNE/O Convergent Charging Loyalty & Churn management Data Policy Management

250 employees 200 projects 70 Operators Part of R-Systems Group

2011 $87m Employees 2500

Bridging the gap between IP and Telecom

Challenges to achieve Data Dividend

WIN/WIN with MNO

Target Market

Differentiate-Innovate

Control own destiny

Understanding customer needs

WIN/WIN with MNO

MNO derive 80% of revenue with voice Voice roaming is an important revenue stream MNOs successfully focus on larger segments (mass market) MNOs focus on existing subscribers and services You need to address a complimentary segment Data presents many opportunities

Target Market Data opportunity

Smart Phones
Becoming computers More than a phone

Moving beyond browser Growth in demand M2M

10/1 Cross border/multinational Lower ARPU/ higher volume 1MB per month (70%-80%) FMC New Opportunities

LTE

Differentiate - Innovate
Telco Services Non-Telco Services

Control Own Destiny

BSS Service Delivery Platform Applications Device Management (M2M) Data Policy Management

Bill shock Fair Usage

Content Charging Premium services Location Based Charging Spending rewards Service personalization

Policy

Enterprise/ Parental Control QoS Congestion Management

Charging

Device Management

Automatic Detection

Device Configuration

TCP/IP

Device Diagnostic

GUI

SMS
Marketing Reports

Security Management

Data Policy Management

Segmentation options
By device By application By Subscriber profile

Service bundling
Gamers Super Users Business Basic

Customer personalization
Add key applications Set Priorities Allocate volume Parental control Bill control Spending rewards Premium services

By time iPad By Volume By Access Method VoIP Blackberry

Understanding Customer Needs

Loyalty and Retention Campaigns Real Time Integration

Social Integration
Tariff Simulation Predictive Modelling

Targeted Campaign
Accurate

Automated
15 8 Upsell Operationally efficient Self learning Measurable results 15 8 Churn

Subscriber base: 100 Upsell Potential: 10 Campaign target: 15 Subs that accept: 8

Summary

Data is an area which compliments MNOs activities and focus

Align with your subscribers needs and understand their requirements

Invest in your own systems to be able to manage the different data service opportunities

Capitalize on the data dividend

Copyright @ Computaris

Thank you!
Ian Ginn VP Sales EMEA Ian.ginn@computaris.com +447803278829