Professional Documents
Culture Documents
Yanto Sidik Pratiknyo PPM-Manajemen, Jakarta, Indonesia Founding Member of International CEFE Association for Entrepreneurship, Frankfurt, Germany Tyasti Noeryoeswati Small Enterprise, Jakarta, Indonesia Maria Nainggolan PPM-Manajemen, jakarta, Indonesiaa, Indonesia Jakarta, Indonesia, July 2012
CEFE
SUNDAY , July15, 2012
Est. 1234
Price Euro
an action-oriented approach and experiential learning methods to develop and enhance the business management and personal competencies
Yanto Sidik Pratiknyo Founding Member of International CEFE Association for Entrepreneurship, Frankfurt, Germany Tyasti Noeryoeswati Small Enterprise, Jakarta, Indonesia
What is
CEFE has proven to be a very successful approach to the promotion of small and medium enterprises, employment, income and economic growth. The major findings of an official evaluation of the German Ministry for Economic Cooperation carried out in different countries in Asia, Latin America and Africa reflect that: Participants declare CEFE to be useful or very useful for the development of their entrepreneurial competencies: 91% for their personal development: 93% for the development of their business: 86%
'The world is a small village and only 10 % of the problems of today won't be there tomorrow, but 90 % of the problems of tomorrow are unknown today.'
What is
98% of existing entrepreneurs with 1-2 employees and 100% of entrepreneurs with 6-10 employees claim that their income and turnover increased by at least 30% after going through a CEFE training Out of a training course for potential entrepreneurs 44% did not start a business, while about 45% became successful entrepreneurs. Up to now, CEFE seems to be especially successful and fruitful when used for people with a lower educational background and/or low income.
Society Macro Environment, related the global aspects, government regulation, conducive climate (what help you) Meso Environment, is the direct relationship, customer especially (who you help) Micro Environment, family friend, and other relationship in helping the entrepreneurs (who help you)
Individual (Actor) Capability, the combination of inherited talents and acquired skills (what you do) Motivation, the objective of entrepreneurship activity such income, development, entrepreneurial carrier.(what you get) Personal Resources, the own equity, place or other asset to be given to the business (what you give).
STRATEGEERING
Reshaping Situation: persuade the society factors especially to customer in mezo aspect and partner in the micro aspect (how you do)
Complementing: Collaboration to fulfill the gap between entrepreneur and society (how give you) Adapting Actor: Improving the entrepreneur to match the mezo or customer especially (how you help)
VALUE
The Key of the interaction among the Actor and Society as the outcome or success is the value proposition (how you help, costumer to fulfill their needs) to be given to the market or customer in the mezo block. In CEFE course we use value analysis value engineering (VAVE). Other tools can be used or introduced in developing creativity in the course. Creative Marketing tools are also can be used related to the 4 P (Product, Price, Promotion, Place)
ACTOR
Mezo
Motivation
Micro
Resources
Reshaping
Complementing STRATEGEERING
Adapting
SOCIETY
SOCIETY
ACTOR
STRATEGEERING
SOCIETY
ACTOR
STRATEGEERING
Beginning
STRATEGEERING
STRATEGEERING
STRATEGEERING
Beginning
SOCIETY
ACTOR
STRATEGEERING
SOCIETY
ACTOR
STRATEGEERING
Keunggulan Produk
Mezo: Who you help
Siapa yang anda bantu? Pembeli
SOCIETY
ACTOR
STRATEGEERING