WebSphere Lab Jam

Understanding Mobile Platform Imperatives

2011 IBM Corporation

Agenda:
Mobile Platform Imperatives Business Drivers and technical considerations Navigating the Jargon What is IBM Worklight? Mobile Design Points and middleware landscape Open Forum

2011 IBM Corporation

Why is Mobile Important!

Over last year alone 3000% of WW mobile traffic ballooned. Includes Voice

and data This space is expected to grow 40X over next 5 years

11% of the world owns a tablet ( now we have 89% of 6+ billion and growing)
90% of the world has access to the mobile networks ( well this amazed me as 90% of world does not have access to clean water and food, but has access to mobile network) 2/3 of us get most of our news on mobile devices 76% take pictures and video on mobile devices in past 2 years mobile ready sites have grown from 150,000 to 3 million 11 billion apps in 2010

On commerce front this year $6.2 billion purchase were made from Mobil device --- compare that to $54.2 billion black Friday sales
If mobile users would be nation, it would be largest nation.. And I could go on
2011 IBM Corporation

Mobile Platform Imperatives

At a broader level guiding principles of mobile Strategy is broken into 4 Components: Access and Content - B2C/B2E etc Application Centricity - Application development practice porting vs. new development project. Device Management : What are Mobile device management requirement App store/device wipe/push fix-notification etc. Security - Application (Work light) vs. Plugging into enterprise security infrastructure (TEM) Some Questions that drive the solution design process are: 1. What is the overall Enterprise Mobile strategy? Is the access for employees ONLY or possibly visitors (e.g. visiting physicians/heath care professionals)? Access & Security 2. Type of application Framework? New app vs. porting, this includes the new acquisitions and moving all mobile apps to a common framework. 3. Type of application deployment ? Again includes the new acquisitions and moving all mobile apps to a common deployment framework

2011 IBM Corporation

Business Drivers and technical considerations?

New business models and paradigms Social network! Obviously? Everyone wants to be on Facebook/linkedin etc Every solution is compared to scalability and availability like social networks Capitalize on perceived new markets on social network. Emerging Channels of commerce New breed of personal devices Speed of commerce Low tolerance for slow experience New lines of currency Zynga, SMS for money transfer? Proliferation of smart phones (AND Data!) Do everything but make phone calls (?) Exponential growth of these phones ( 35% of US population as an example) 128 million iPhones (about that many other phones) Emerging markets ( India, China, Brazil, Russia etc) Globalization!! Single market for everything Everything is linked Brand/Image Exposure How U interact with my business. Solution : Cloud Computing? MEAP? MCAP? Next Buzz Big thing?

2011 IBM Corporation

Navigating the Jargon

Business Technical

2011 IBM Corporation

What is IBM Worklight?

An IBM Company Since February 2012 Prior to Acquisition:

Headquartered in New York, Israel R&D center

Mobile app platform for smartphones, tablets and beyond Serving large enterprise accounts and organizations Enabling B2C, B2B and B2E mobile apps

30+ partnerships in North America, Europe and Asia

Proven leadership team from Amdocs, Microsoft, SAP, CA and many successful startups Post Acquisition: Vision of enterprise integration capabilities

Closer integration with enterprise application systems.

Out of box capabilities and enhancements. And more

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IBM Worklight Components

2011 IBM Corporation

Worklight Overview

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Mapping Business requirements to Technology capabilities

Lotte - financial

Best Western - Hotel

2011 IBM Corporation

Mobile Design Points and middleware landscape

Enterprise Design Points:
Deliberate and Intentional engagement Exposing back end services and data Data transfer and data growth considerations Bandwidth and TCP Socket chatter

Technical Design Points: 1.Enterprise application integration (tools and libraries 2.Device integration and peripheral support 3. Application client runtime 4. Device/OS platform support 5. Packaged mobile 6. Hosting

MEAP or MCAP?
Enterprise Integration Security enterprise and endpoint security

Device and Platform support

Legal responsibilities Application store, client data and resulting exposure

7. Architectural flexibility
(Source: Gartner Research Note G00211688)

2011 IBM Corporation

What are these landscape changes driving?

Elasticity Rapid provisioning (e.g. IWD Appliance,TPM, BladeLogic) Configuration Automation (e.g. RAFW, etc) Virtualization HW (e.g. VMware/PowerVM) and Middleware (e.g. WVE) Scalability eXtreme Caching improving speed and scalability

Data/cache partitioning and co-location

Data awareness and real time processing Sense and response or even driven architectures (Fraud/Marketing/BI) Reduced processing or off loading to a efficient tier

Moving data closest to application (relevant logic)

Achieve Elasticity and Scalability Application Infrastructure (WebSphere enabled middleware) Data awareness and real time processing require new architectures and design.
2011 IBM Corporation

How does IBM Worklight Fit in an Enterprise ?

DMZ Trusted Domain Elastic Data Grid

Internet

Web Server Tier

App Server Tier

DB Tier

1
Akamai Application Acceleration EdgePlatform
DataPower-AO in DMZ as Application Front-End DataPower XC10 for simple data oriented scenarios:
HTTP Session Replication Elastic Dynacache Web Side Cache

XC10

XI50 w/ AO option

2
eXtreme Scale for maximum flexibility covering data and application oriented scenarios WAS/ND/VE
2011 IBM Corporation

Consumer Web Services

Thank You!

Questions?
I can be reached at : ngaur@us.ibm.com

2011 IBM Corporation

Anatomy of Cloud Computing

2011 IBM Corporation