CBIS EIS, DSS & KM

MIS and EIS a comparison

MIS EIS

Primary purpose
Primary users Primary objective

Internal monitoring
Managers and Executives Predefined periodic report

Internal and external monitoring

Executives Predefined customized periodic or adhoc reports, presentations and queries Integrate present track CSF Past, present and future Market share tracking

Primary operations Time orientation Example

Summarize information Past Sales report

EIS and DSS a comparison

DIMENSION Focus Typical users Impetus Application EIS Status access, drill down Senior executives Expediency Environmental scanning, performance evaluation, identification of problems and opportunities Indirect support, mainly high level and unstructured decisions and policies News items, external information on customer competitors, and the environment, scheduled and demand reports on internal operations Tracking and control, opportunity identification A must DSS Analysis, decision support Analysts, professionals, managers Effectiveness Diversified areas where managerial decisions are made Supports semistructured and unstructured decision making and adhoc decisions but some repetitive decisions Information to support specific situations

Decision support

Type of information

Principle use Graphics

Planning, organizing, staffing and controlling Important part on many DSS

User friendliness
Processing of information

A must
Filters and compresses information, tracks critical data and information

A must if no intermediaries are used

EIS triggers questions, answers are worked out by using DSS and fed back into the EIS

DSS Characteristics
13

Semi structured programs

Data access

For managers at diff levels

3

12

Modelling and analysis

11

For groups and individuals

4

Ease of construction by end-users

10

DSS

Interdependent or sequential decisions

5

Human controls the machine

9 6

Support intelligence, design, choice

Effectiveness not efficiency

7

Support variety of decision styles and processes

Interactive ease of use

Adaptability and flexibility

COMPONENTS OF DSS
Other computer based systems

Data: External & Internal

Data management Model management

Knowledge management User interface

Manager (user)

External data sources

Finance Marketing

Internal data sources

Production Personnel Other

STRUCTURE OF DATA MANAGEMENT SYSTEM

Query Query facility facility

Extraction Extraction

Private personal data

Decision support Decision support database or data database or data warehouse warehouse

Data management Data management system system Data Data dictionary dictionary

Interface management Model management Knowledge management

Retrieval Retrieval Inquiry Inquiry Update Update Report generation Report generation Delete Delete

STRUCTURE OF MODEL MANAGEMENT SYSTEM

MODELS (Model Base) * Strategic, tactical, operational * Statistical, financial, marketing, management science, accounting, engg, etc * Model building blocks Model Directory

Model Base Management * * * * Modelling commands: creation Maintenance : update Database interface Modelling language Model execution, integration and command processor

Data management

Interface management

Knowledge management

Data management and DBMS

Knowledge management

Model management and MBMS

User Interface Management System (UIMS)

STRUCTURE OF USER INTERFACE SYSTEM

Natural Language processor

Input Action Languages

Output Display Languages Terminal

Printers, Plotters

User

MARKETING DSS
Marketing data

Standard Statistical models Regression analysis Factor analysis Cluster analysis Discriminant analysis Conjoint analysis Forecasting ..

Sales report Market reports Industry reports Government Reports News Competition Expert judgments

Marketing models Media mix Site location Product design Advertising budget ..

Standard Management Science models Databases Linear programming Markov analysis Decision Table Inventory Project management .. User Interface

Marketing evaluations and recommendations