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  • Projection Advertising Business Idea Under 40 Characters

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    The document proposes an advertising business called Promethean Ads that would use three methods: 1) tiny LED projectors installed on buildings and roads to project moving advertisements, 2) small battery-operated airplanes carrying large banners to advertise from the sky, and 3) night-lit air balloons carrying eye-catching advertisements. The business aims to provide an alternative and cost-effective advertising medium for companies operating in major cities across India. Key customers would be medium and large organizations, brand outlets, and government/NGOs. The founders plan to quickly capture strategic locations in major cities to launch and then rapidly expand nationwide.

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    The document proposes an advertising business called Promethean Ads that would use three methods: 1) tiny LED projectors installed on buildings and roads to project moving advertisements, 2) small battery-operated airplanes carrying large banners to advertise from the sky, and 3) night-lit air balloons carrying eye-catching advertisements. The business aims to provide an alternative and cost-effective advertising medium for companies operating in major cities across India. Key customers would be medium and large organizations, brand outlets, and government/NGOs. The founders plan to quickly capture strategic locations in major cities to launch and then rapidly expand nationwide.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    25 views12 pages

    Projection Advertising Business Idea Under 40 Characters

    Uploaded by

    rajivtiwari5727
    The document proposes an advertising business called Promethean Ads that would use three methods: 1) tiny LED projectors installed on buildings and roads to project moving advertisements, 2) small battery-operated airplanes carrying large banners to advertise from the sky, and 3) night-lit air balloons carrying eye-catching advertisements. The business aims to provide an alternative and cost-effective advertising medium for companies operating in major cities across India. Key customers would be medium and large organizations, brand outlets, and government/NGOs. The founders plan to quickly capture strategic locations in major cities to launch and then rapidly expand nationwide.

    Copyright:

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    Download as PPTX, PDF, TXT or read online from Scribd
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    of 12

    Entrepreneurship Business Idea

    Group No : 11 Anand Yati Rajiv Tiwari Saket Kajaria Shubham Borkar Shubhika Lal

    Promethean Ads
    Our products: Projection of advertisements on buildings, roads, malls, etc. Air banners flown with small battery operated air planes. Night lit air balloons. Each of the above ads will be moving images projected by tiny LED projectors.

    Projection of advertisements on buildings, roads, malls, etc.


    Tiny LED projectors will be installed on either side of

    roads, sides of the buildings, billboards. Minimum construction costs Costs pertaining to buying or hiring of areas for projection Uncomplicated product design Ease of installation and operation Cheap and 24x7x365 projections Low maintenance cost

    Air Banners Flown With Small Battery Operated Air Planes


    High visibility Large coverage area Multiple Ads Delivered together. Instant Spreading of Message/Ad. Moderate Operations cost

    Night Lit Air Balloons.


    Night Time Visibility. Vast Coverage Area. Eye Catching. Low Operational Cost.

    Our Customers & Industry


    Medium & Large Sized Organizations.

    Companies operating in metros.


    Brand outlets in the vicinity(eg. Shops in Mall). Government & NGOs ( eg. Polio, General Awareness

    Messages etc.) New Start-ups

    Advertising Industry.
    The Indian advertising industry will grow by 17 per

    cent in calendar year 2011 and is expected to add about Rs 4,000 crore to the existing ad pie worth Rs 23,646 crore. Our target companies will be offered an alternative, eye catching mode of showcasing their products. Ad developing agencies will not be our competitors but allies as they can customise the ads to suit our medium

    Risks
    Government permissions

    Reluctant building owners, mall owners


    Safety issues with the planes and baloons Maintenance issues Operational costs Risk of immitation

    Team
    Technical team to develop LED projectors, small

    aircrafts, etc. Maintenance team for repairing and replacing faulty devices Marketing team for pitching the new ideas to VCs and Customers Legal team to deal with permissions and rent contracts Trained staff to operate aircrafts and balloons

    Execution Strategy
    Quick capturing of Strategic locations in our operating

    zones. Initial Launch Targeted to New Delhi,Mumbai & Pune and then rapid expansion to Other metros i.e Hyderabad, Kolkata & Chennai. Small teams for operations and maintenance needed. Govt. Clearance to use airspace, buildings and other Civic Assets.

    Porters 5 Forces
    Bargaining Power of Suppliers : Negotiation with

    owners of buildings, malls, government for using their walls, floors etc for projection. Bargaining power of Buyers: Huge market for advertising and unique product leaves less bargaining power with the customers Substitute products: Stagnant billboards are weak substitutes Competition: New product, hence no competition Threat of New Entrants: To counter this threat we will need to capture all the major locations and expand rapidly

    Thank You

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