HOME MADE CUPCAKES ENTERPRISE

NUR AZIAH BINTI NOR HADI ASMAZAKIRAH BINTI ABDUL MUBIN KHAIRUNNISA BINTI MAT KAIT NOOR NABILA BINTI AZEMI MUHAMMAD FADHIL MAULA BIN
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 This business plan is prepared by Home Made

Cupcakes Enterprise for the purpose of obtaining working capital loan from RHB Bank for the amount of RM20, 000.00.
As a guideline to improve the way of managing the

proposed venture.
To give information to customers everything about
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cupcake and how to make cupcake. Furthermore, this is as to prove that this company is a legal company.

OBJECTIVES
To promote a profitable and sustainable business

activity that meets the customer needs. To gain competitive edge. To provide excellence customer service. To increase the companies role in relation to social responsibility.

 MISSION
The company mission is to provide delightful, nutritious, and delicious cupcake, making people experience the beauty of life.

VISION
By year 2020, Home Made CupCakes Enterprise partnership will be one of the most endearing brands and many consider us as an essential part of their lives.

STRATEGY

 PUBLICATION/ISSUE REVIEW COMPLETE

 Main products to be sold through the cupcake

business will be nutritious cupcake with vegetable flavors and other various flavors. -Product Description A combination of cupcakes and vegetables resulting to fluffy, smooth and luscious cupcake without the guilt. -Future Product It is anticipated additional flavored cupcake such as Potato, cabbage, eggplant and soon we will offered fruit flavored cupcake like Banana, Strawberry, Apple, Mango, Pineappple and

STUDENT
WORKER LOCAL PEOPLE AND ALL AGES

CUPCAKES
VARIETY PACKAGING

QUALITY DESIGN

INTERNET OR BLOG

BANNER

SIGN BOARD

PROMOTION

BUSINESS CARD
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PAMPHLET/ CATALOGS

Product Strategy Sale Cupcakes to customers (buyer) Cupcakes price is reasonable based on design, variety and ingredients The quality of product popular at market Promotion Strategy Make a big banner and put it at suitable place (e.g : Highway, School, Big market, Grocery store) Give a special price for Home Made Cupcake members.

Price Strategy
Sales Cupcake with reasonable price that can maintain our

main customers. Get special discounts/price if you buy more Price available at the market
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 Name : Home Made Cupcake Address:

3rd Floor, Jaya Jusco Taman Maluri Shopping Center, Jalan Jejaka, Taman Maluri, Cheras, 55100. Kuala Lumpur

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FINANCIAL

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 Mixer

Oven
Refrigerator Weighing Scale

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MANAGER

ASISTANT MANAGER

FINANCIAL EXECUTIVE

MARKETING EXECUTIVE

COST PLANNING & CONTROL EXECUTIVE

HOUSE MAN LEADER

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 DESIGN KEDAI

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SAMPLE AND PRICE

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CONCLUSION

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