Professional Documents
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Hamam
was introduced 1934 by TATA OIL MILLS(TOMCO) HLL acquired TOMCO afterwards Market share about 9-10% in 400 cr. Indian soap market More than 25% market share comes from Tamil Nadu
Positioning Statements
First
positioned as: COMPLETE NATURAL FAMILY SOAP Interpreted as HERBAL SOAP Secondly positioned as: HERBAL SOAP in 2005 In 2006-07 positioned as: BEAUTY ENHANCING SOAP THROUGH HERBAL EXTRACTS
Our Understanding
Failure reasons
o
o
o
YES 60%
40%
60%
50%
SUGGESTIONS
Aroma
should be mild Soap should be long lasting It should be soft Increase awareness level about Hamam
Thank you