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The purpose of this presentation is to help you set up your webinars to successfully sell your offer to Corporate Finance Executives
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Appealing to C-level Corporate Finance with B2B Online Event Marketing Can Be a Simple Seven-Step Process
Companies today are becoming more discriminatory about participating in industry events. In keeping with the need for frugal expenditures of time as well as money, they are more selective about the kind of events that they attend. Likewise, organizations which target those companies are rising to the occasion and beginning to target corporate decision makers in finance in a different way. They are marketing more carefully and using online events to help them target those companies which may respond best to their offers.
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How to Appeal to C-level Corporate Finance with B2B Online Event Marketing Can Be a Simple Seven-Step Process
Increasingly, B2B online event marketing is using webinars to approach major corporations. This is not surprising when you review the many benefits that online events can offer. See examples of webinars successfully hosted by Proformative for its clients and marketed to its growing community of over 600,000 corporate finance, accounting, treasury and related professionals who directly control billions of annual spending: http://Youtube.com/ProformativeMROI.
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With that in mind, it is easy to believe that webinar use in business has grown exponentially by more than 75% in the last 3 years. The question uppermost in the minds of most B2B company executives is how to determine which audience will become most engaged by the various types of online events.
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Given that more careful scrutiny of online events is taking place, in order to create an environment whereby your own online event will be more worthy of attendance, you will want to take careful steps in both planning and implementing your online event.
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Given that more careful scrutiny of online events is taking place, in order to create an environment whereby your own online event will be more worthy of attendance, you will want to take careful steps in both planning and implementation of your online event.
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What do you want to achieve when you host your online event? If you're trying to find new leads or to move your leads to the buying phase, determine the best way to accomplish that. Define every goal for the event very clearly before you arrange it.
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Your definition of the audience segment that you wish to reach will be imperative to your webinars success. Depending on who you are targeting, the way in which you reach out to your audience will differ and how you offer your online event must also differ. This will be the best time to define where your audience sits in the decision-making process and to integrate this campaign with others that you are using to target that same audience.
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Sharing Expert Excerpts on Professional Online Networks Panned Nurturing Email Sequences
All your digital assets then can be aggregated in Proformatives B2B Marketplace
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PROFORMATIVES SOLUTIONS
When your business needs to build online visibility, branding, and recognition, as well as generate high quality leads, webinars are one of the best methods to accomplish that. Learn more about what webinars hosted and marketed by Proformative can do for your business.
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AUDIENCE
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SELECTED CLIENTS
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CLIENT LIST
360 Solutions Adaptive Planning Ahead Human Resources, Inc. Alight Planning Aline Alliance Cost Containment appfolio Aranca Ariba, Inc. Avalara, Inc. Baker Tilly Barney & Barney BI 101 Birst BlackLine BNA Software BOARD USA Burr Pilger Mayer Business Intelligence 101 Callidus Software Inc. CapTrust Financial Advisors Catavolt, Inc. Cloud Identity Comdata Concur Technologies Deloitte Demand Solutions Group DeWinter Associates DLA Piper EchoSign Epicor Software Corp. Ernst & Young LLP ERP Guru Excel4Apps Excel4apps Inc Execustaff HR Explore Consulting FiREapps Foley & Lardner Frank, Rimerman & Co. Frank, Rimerman Consulting Global Shares Gorilla Expense Gorilla Expense is Reefin, LLC. Habif, Arogeti & Wynne LLP Hanson Bridgett Hedge Trackers, LLC Hein & Associates Host Analytics IBM Business Consulting Services IBM Clarity IBM Cognos Indeed.com Infor Intacct Corporation Intralinks Legiant Marcum Marcum LLP Accountants & Advisors McGladrey Moyo Group myDIALS, Inc. Nair & Co NetSuite Open Systems, Inc. Optimized Payment Consulting Perficient, Inc. Peterson Sullivan LLP Planview Platte Valley Bank PricewaterhouseCoopers LLP PROPHIX Software Inc. PROS Ravix Financial, Inc. Real Asset Management Inc Receivables Exchange Replicon Inc. Reval SAP SAP America Inc. SEI Silicon Valley Accountants Silicon Valley Bank / SVB Financial Group SOA Projects SumTotal Systems, Inc. SunGard Availabilty Services SutiSoft SVA CPA Tagetik North America, LLC Tatum LLC Teknos Associates LLC Teradata The Heights The Melita Group Treasury Dynamics Tribridge Trinet HR Corporation TriNet-DWA Media TrinTech Two Step Software UC Berkeley Extension Ultimate Software US Bank Varicent VISA VISA / OMD NY Weiland Financial Western Union Western Union BSG Woodruff-Sawyer & Co. WorkDay Xactly
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