Presentation on Intel vs.

AMD By Johnson Verghese Johnny Ashem Prakash Jha Ravi Kumar

History-Intel
Founded by Gordon Moore and Robert Noyce in the year 1968.
Headquarters at Santa Clara in California, U.S.A. Chairman- Andy Bryant. President and CEO- Paul Otellini. Products- bluetooth chipsets, microprocessors, flash memory,

motherboard chipsets, network interface cards.

The 286 Processor

1980s- Intel was only true producer of marketable computer

chips. 1982-introduced 80286. Contract with third party companies. AMD was one of these third party companies. Founded by Jerry Sanders and Edwin Turney in May 1969. Headquarters at Sunnyvale in California, U.S.A AMD became very efficient and capable of being its own producer of microprocessors.

The 386 Processor

1985, Intel releases its 32-bit 386 microprocessor.
AMD, under licensed production, produces 386 chips allowing

Intel to meet market demands. During the reign of the 386, AMD decides to produce its own CPU. 1987-AMD began legal arbitration over rights to produce their own chips. After 5 years of battle, the courts sided with AMD.

The Fierce Competition

1991-AMD released Am386. While Intel's 386 design peaked at 33 MHz, AMD released

a 40 MHz version Intels 486 vs. AMDs first competing chip which Am486. 1994-AMD improves chip with Am486DX. Intels realization about the x86 family. This allows AMD the ability to essentially clone Intels chips

The Pentium Family

Handles and processes more media types such as speech, sound

, and photographic images.

It Offered multiple processing speeds up to 200MHz. It became well entrenched in the market. During this time, Intel truly dominated. Am5x86 was not up to the mark. 1996-K5 introduced.

First chip comparable to the Pentium.

Fight Goes On
Intels Pentium II vs. AMDs Celeron.
AMDs Enhanced K6-2. Pentium III vs. The Athlon. In 2000, Intel decides to launch a two pronged attack against

AMD. First, Intel fights for low-end market by introducing the Celeron II. Pentium IV vs. AMDs Athlon XP. The Athlon XP is a quality chip, but is fading away under the onslaught of the heavy performance of the Pentium IV.

Intel Inside Campaign

In 1989 an Intel marketing manager Dennis Carter formed a

marketing program to the IT Managers about the 386sx. This effort was successful; IT learned about the new 386SX and converted to it rapidly. Clearly, marketing directly to the end user was a novel idea for a semiconductor company. Intel microprocessors were the "brains" inside their PCs. Carter and his team studied successful consumer marketing techniques.

Contd
Key to this strategy was gaining consumer's confidence in Intel

as a brand. Suggestion of its advertising agency, Dahlin Smith and White, Intel adopted a new tag line for their advertising: "Intel. The computer inside. The SLT-R approach. That would create a new "pull" for Intel-based PCs. Later that tag line was shortened to Intel Inside. 1991 Carter launched the Intel Inside coop marketing program.

Contd
The heart of the program was an incentive-based cooperative

advertising program. Percentage of the purchase price of processors. Advertising funds. Sharing of advertising funds with PC makers to make Intel logo. The program launched in July 1991. By the end of that year, 300 PC OEMs had signed on to support the program.

Late 90s
By the late 1990s the program was widely regarded as a

success. Intel's innovative marketing helped broaden awareness of the PC, fuelling consumer demand while prices continued to plunge. This paved the way for the PC to become more commonplace in the home, emerging as a business, entertainment and education tool. Intel became a lightning rod for this electronics revolution.

Conclusion
Intel Inside Program continues to evolve, it will remain true

to its heritage of promoting: "technology leadership," "quality" and "reliability." These features will be as important to online users and highend server buyers today as they were to the desktop computer buyer in the 1990s.

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Thank You