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PRESENTED BY:

Ankit Vashist Jitendra Tiwari Navank Vashist Prerna Mathur Sourab Shukla Yogesh Kumar

STUDY ABOUT
ABOUT ICICI BANK

PROFILE OF ICICI BANK


TOP LEVEL MANAGEMENT NETWORK OF ICICI BANK PRODUCT AND SERVICES OF ICICI BANK SWOT ANALYSIS OF ICICI BANK

ABOUT ICICI BANK


Industrial Credit and Investment Corporation of India
Founded in 1955 by as a joint-venture of the World

Bank ICICI Bank launched internet banking operations in 1998. In 2000, ICICI Bank became the first Indian bank to list on the New York Stock Exchange. ICICI Bank is India's second-largest bank.

PROFILE OF ICICI BANK


Type: Founded: Headquarter: Industry: Products:


Net revenue: Net Profit : Employees: Website:

Public 1995 Mumbai,Maharashtra,India Banking, Financial service Customer Banking, Corporate Banking, Finance and insurance, private banking, Credit cards etc. US$ 13.812 billion (2011) US$ 1.366 billion (2011) 79,978 (2011) www.icicibank.com

BOARD OF DIRECTORS
Chairmen :
CEO

: Executive Director : Vice president : General manager :

K.V.Kamath Chanda Kochhar N. S. Kannan Mr. Vishvesh G. Bhaga Ms. Shilpa Kumar

NETWORK OF ICICI
It has 8003 ATMs in the country
The Bank has a network of 2752 branches in India. All branches are OLRT connected

It has a presence in 19 countries , including India.


Traded as BSE, NSE, NYSE and BSE SENSEX .

PRODUCT AND SERVICES


Travelers Cheque
Card (Credit Cards,Debit Cards ,Travel Cards, Corporate Cards, Prepaid Cards ,Business Cards) Loan (Home Loans, Personal Loans, Two Wheeler Loans, Car Loans)

Investment
Insurance NRI banking Deposit Business banking Personal banking

SWOT ANALYSIS OF ICICI


STRENGTHS 2ND Largest bank in India. Successfully diversified its operations. Listed in NYSE. Considered as a pioneer in usage of internet services. Aggressive and innovative marketing strategies.

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WEAKNESS Primarily targets upper middle class and upper class of the society. Higher service charges. Poor customer care/service Focus only on high end customers Transaction cost.

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OPPORTUNITIES New IT & ITES companies Dissatisfied customers of other Bank Business advising for smaller players Expanding business to the middle and lower income groups.

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THREATS Dissatisfied customers Ever improving nationalized bank Advent of MNC banks More and more banks are coming up.

Current rank of company Vs. last year rank why


Business group of company other businesses Industry Profile: Size, Growth, Competitors,

Products, Brands, segments, global presence


SWOT analysis; core competence Application of BCG matrix Suggested strategies for future