LAYOUTING BASICS

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Campus Journalism Seminar-Workshop

September 1

How to be a good layout artist

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What is layout?
the make-up or the window dressing of a page. consists of illustrations text/articles graphics includes the selection of font styles, sizes and colors.

Layout

CONVENTIONAL VS. MODERN

Conventional
Old method of layouting Cut, paste, and fit method Uses layouting paper More papers are consumed

Modern
software and programs are readily available for desktop publishing (MicrosoftTM Publisher, AdobeTM InDesign, Corel Draw)

not much laborious for all you need is a computer unit, a program and a creative designing skill

Modern
putting up a campus paper becomes easier and more convenient Disadvantage: limited size of the computer screen. A dummy is still prepared.

Symbols Used in Preparing a Dummy Sheet

Horizontal Line Headline/Title

Box Picture/Graphic

Arrow Text/Article

Common Terms Used in Layouting

Headline the title of any news story Banner the principal headline bearing the boldest and biggest type Column the vertical division into parts of a newspaper. A typical school paper is divided into five columns. Fold the imaginary horizontal line that divides the newspaper equally into two parts. Byline the signature of a reporter placed after the headline Cut in simple terms, the illustrations of a newspaper Cutline the text accompanying an illustration. More popularly called caption.

Newspaper Sizes
BROADSHEET - Dimensions: 750 x 600 mm (29.5" x 23.5") TABLOID SIZE - Dimensions: 430 x 280 mm (16.9" x 11.0")

ELEMENTS of a GOOD LAYOUT

1. PROPORTION
deals with the ratio of one part to another and of the parts to the whole. Pictures must be sized properly to keep up with other shapes on the page. Length of stories must be considered. A long story may ruin the proportion of the page. A jump story is better than a poorly proportioned page.

2. UNITY (HARMONY)
the agreement between and among parts. Content of every page/double page must blend as a harmonious unit. No one part of the page should overshadow another. The headlines should complement each other and the pictures should not distract the eyes too much from the type.

3. BALANCE
a feeling of equality in weight suggests the gravitational equilibrium of a single unit or a space arranged with respect to an axis or a fulcrum.

4. OCCULT BALANCE/ASSYMETRICAL BALANCE

felt balance. Visual units in the other side of the axis are not identical but are placed in positions so equated to produce a felt equilibrium.

5. EMPHASIS
gives proper importance to the parts and to the whole. It involves the differentiation between the more important and the less important.

6. CONTRAST
is the blending of units as one. Every head and cut on a page should contrast with adjoining materials. Contrasting adjacent headlines will help emphasize the importance of each other. Boxes and pictures between heads are sometimes good makeup devices.

The 7 Deadly Sins in Layouting

The 7 Deadly Sins in Layouting

1. Tomb stoning - placing two or more headlines on approximately the same leveling adjacent columns specially if they are of the same point and types. 2. Bad breaks - breaking stories to the top of columns. The top of every column should have a headline or a cut.

3. Separating related stories and pictures.

The 7 Deadly Sins in Layouting

4. Gray areas (sea of gray). Use fillers instead. 5. Screaming headline - is one that is too big for a short or unimportant story. 6. Heavy tops. Dont make the page top heavy. 7. Fit them all. Avoid many headlines of the same size on a page.

Tips in Arranging Articles

Tips in Arranging Articles

Separate news or articles with the same length.

Avoid arranging news in ladder style.

If possible, do not cut stories.

Dont make the page top heavy.

Do not jump stories backward. Avoid widow word at the end of the story. Boxed stories should not be jumped.

Tips in Arranging Headlines

Types of Headline
headline banner

deck (second headline below the banner)

streamer (one whole page) umbrella (headline above the nameplate) subhead (short headline inside the news) kicker (bold words or phrase in caption)

Boxed headline
headline of jump story

Different Types and Form

flush left or right
Ex.
UNA eyes
Binay Daughter

In slate

Different Types and Form

dropline or step form Ex.
Big Bang opens Paralympics

Hanging Indention Ex.

Sec Clinton to hoist US flag in Asia, to Chinas unease

Different Types and Form

inverted pyramid Ex.
Ferndale celebrates Buwan ng Wika

crossline or barline Ex.

Ferndale studs top MTAP comp

Different Types and Form

Flushline or fullline Ex. Ferndale student leaders attend seminar-workshop

Tips in Arranging Cuts

 Place big pictures in the upper page.

Related articles and cuts must be together. If possible, do not put pictures in the folded line. Be careful in the eyes and elbows. In case of sea of grey, use fillers. Captions should be at least one centimeter in height.

The Newspaper Pages

Frontpage Newspage

Opinion Page
Feature Page Sports Page

Front Page
nameplate
ear table of contents headline banner by line

main lead
headline news/pictures other news/pictures umbrella caption

Front Page

Normal Rd, Baliwasan, Zamboanga City

Nameplate

name of school and address date volume and Issue No. identity

box
logo name of the paper

Suggested Layout for Front Page

attractive nameplate
headline banner is about students interesting main lead complete, variety of news 3:5 or 2:3 number of cuts:news colored and glossy student centered news articles student accomplishments

Opinion Page
folio editorial cartoon

flag (small name of column of the the newspaper) editor-in-chief masthead or editorial board editorial Letter/s to the editor

other columns

Suggested Layout for Editorial Page

Credible, dignified and formal
Commentary editorial with news peg With commentary columns With heart despite of its disposition Complete and variety of articles Appropriate editorial cartoon In-depth and critical views Masculine font types

News Page
folio
other news campus news, students, school officials

national, regional, provincial, local news

community-science development page other type of news

follow-up, research and interview news, future news, developmental news)

Feature Page
folio short essay personality sketch or success story trivia, comics, puzzle, fun page literary page (poem, short story)

current events and issues

unique story cut or pictures

Suggested Layout for Feature Page

Creative and artistic layout
Complete and variety With variety of font style Feminine page, font or style Wider columns

Sports Page
sports nameplate
headline sports banner other sports news score board action picture

sports feature, editorial and column

sports trivia exchange sports views

sports commentary

Suggested Layout for Sports Page

With sports nameplate
Lively (action, speed and color) Complete and variety of sports news

Numerous pages
Modern layout With tally score

With sports editorial, columns, features, trivia, and special reports

Sample Layouts

Front Page

Editorial Page

Feature Page

Sports Page

Final Reminder
Laying out a page is a matter of personal taste. There are no criteria set for it. Therefore, the staff may experiment freely on page makeup until they get the pattern acceptable to them.

Thank you!
Questions?