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A common thread running through all definitions of social media is a blending of technology and social interaction for the cocreation of value.
requires specialized skills and training centralized framework for organization, production, and distribution
anyone with access can operate the means of social media production more decentralized, less hierarchical, multiple points of production
All social media share common functional building blocks But they each focus on different blocks
1: The Honeycomb
2: The Honeycomb
3: Specific honeycombs
Between February 2005 and August 2006, the use of social networking sites among young adult internet users ages 18-29 jumped from 9% to 49%.
Thats a lot, right?
Source: Pew Research Center, August 2012
Why FB is transformative
There are 955 million active users on Facebook. Facebook has 232 million users in Europe, 222 million in North America, and 219 million users Asia. Facebook claims that, every day, users spend 10.5 billion minutes (almost 20,000 years) online on the social network More concretely: daily users inFrance spend 21m53s on FBin the United States spend 20m46s on FB
Why FB is transformative
If Facebook were a country it would be the world's third largest in terms of population, larger even than the US.
Why FB is transformative
Mobile is getting bigger every month for Facebook. More than half of those 900 million users acess FB via mobiles, with more than 543 million monthly active users on mobile devices.
Why FB is transformative
Why FB is transformative
Mark Zuckerberg
When I got started in my dorm room at Harvard, the question a lot of people asked was why would I want to put any information on the Internet at all? Why would I want to have a website?
And then in the last 5 or 6 years, blogging has taken off in a huge way and all these different services that have people sharing all this information. People have really gotten comfortable not only sharing more information and different kinds, but more openly and with more people. That social norm is just something that has evolved over time.
So what does this mean for you? How will you use social media professionally? Chances are you probably dont know what to do with it
Adapt your communication Its a CONVERSATION: consumers no longer want to be talked at. Instead, they want brands to listen, engage, and respond.
Communicating SOCIALLY
Advertising & Monetization: SocialVibe Event planning: Eventful, The Hotlist, Upcoming, Yelp, Inc. Advocacy: Causes, Jumo Fundraising:, Kickstarter, IndieGoGo
Social Advertising
Social Activism
Social fundraising