You are on page 1of 43

Cause of Change!

Growth / Retrenchment!

Syllabus requirements Internal Causes of Change


Change in organisational size
New owners/leaders Poor business performance.
Changes in organisation size may come about due to mergers, takeovers, organic growth and retrenchment.

Why is one of the main business objectives growth?

Profits Reduced Costs (EoS)

Market power

What do businesses gain from growth?

Risk aversion

Dividends to shareholders

Managerial motives

The motivations for growth


The profit motive:
May be driven by stock market expectations Shareholders looking for capital gains from rising share prices and regular income from share dividends

The cost motive:


Increasing returns (economies of scale) which leads to a fall in long run average cost
Lower costs important in establishing and maintaining a competitive advantage

The market power motive:


Market dominance gives a business increased pricing power in specific markets Monopolies for example can engage in price discrimination.

The motivations for growth


The risk motive:
The expansion of a business might be motivated by a desire to diversify production and sales Diversification of products and also out-sourcing of different stages of production

Managerial motives:
Decisions and strategies of managers employed by a firm might be different from those with an equity stake in the business Behavioural theories of the firm suggest that pure profit maximisation is difficult to achieve and rarely seen

So how can businesses grow?

Theory bit

Internal and external growth


Internal or organic growth occurs when a firm increases their own scale of operation eg they open a new plant or production line.

External growth is where a company expands through acquisitions ie mergers or takeovers.

Internal or Organic growth

Internal growth
Expansion of existing production facilities
Opening of new retail outlets Taking on more staff

Investment in new technology


Widening of the product range

How has Tesco grown?


Built new retail outlets
Opened express stores Expanded current stores Opened in other countries Recruited more staff On line store

All Internal growth!

Catalogue
Diversify into new products.

External Growth

External Growth
Integration The bringing together of two or more firms
Merger When two or more firms agree to become integrated to form one firm under joint ownership + + An agreement Takeover
A + + B = + AB

When one firm gains control over another and becomes the owner, can be achieved by buying 51% of the shares
Can be hostile
A + + + B + = + A

Whats the difference between a merger & a takeover?


Merger = where 2 companies combine to become one new company Takeover = where one company wants to buy another company and make it part of its existing business

Can you name me any recent merger or takeovers?

Kraft & Cadburys

Examples

December 2005 Buyer ITV plc | price - 175million


http://www.telegraph.co.uk/finance/2927757/ITVbuys-Friends-Reunited-for-175m.html

December 2006 Buyer First Choice | price 120million


http://www.manchestereveningnews.co.uk/news/busine ss/s/231/231640_first_choice_snaps_up_120m_lateroo mscom.html

Examples of takeovers due to poor performance


Heineken & Scottish & Newcastle Santander buyout of Alliance & Leicester, Abbey and Bradford & Bingley

For latest Acquisitions and mergers info

Examples

March 2004 Buyer WM Morrisons| price - 3bn http://news.bbc.co.uk/1/hi/business/3 542291.stm

January 2007 Buyer Tata| price - 5.8bn http://news.bbc.co.uk/1/hi/business/6 315823.stm

Some previous mergers

=
&
So who/what is Tata?

&

http://news.bbc.co.uk/1/hi/world/south_asia/6071090.stm

Tata
Ratan Tata, 69, who controls the $22bn Tata group, which includes 96 companies manufacturing a range of products from automobiles to watches, steel to fertilisers.

Tata business objectives


As the group entered the 21st Century, Ratan Tata was obsessed with four critical issues. 1. The first was to globalise his group's operations, where he has succeeded to a certain extent. 2. The second was to safeguard his companies against possible hostile takeovers after the London-based Indian, Lakshmi Mittal, purchased the Luxembourg-based Arcelor early in 2006 to become the world's largest steelmaker, and announced his ambitious plans in India. 3. So, to thwart any threats, Tata decided to up his stakes in most of the group companies. 4. Ratan Tata's most important concern, however, was to protect his top lines and bottom lines in the face of ever-increasing competition from domestic and global players. 5. To achieve this objective, he had no option but to become aggressive, a quality that helped him in other areas.

Read more. For future news of mergers in UK


http://www.guardian.co.uk/business/2010/jan/24/weaksterling-fuels-takeover-boom

Types of Intergration

Horizontal integration
Horizontal integration:

Horizontal integration occurs when two businesses in the same industry at the same stage of production become one for example a merger between two car manufacturers or drinks suppliers The takeover of Safeway by Morrisons is example of the process of horizontal integration. (for 2.9bn)

652m

$850m

"This is a once in a lifetime opportunity to combine two of the most respected and well-known companies in the worldwide sporting goods industry", CEO Adidas

= Horizontal integration

Lateral Integration
Lateral integration occurs when two businesses join together that produce similar but related products
Ottakars and HMV Sony and BMG eBay and Skype

Google and You Tube


Gillette and Proctor & Gamble

Vertical integration
Vertical integration:
Vertical Integration involves acquiring a business in the same industry but at different stages of the supply chain Uses primary, secondary and tertiary industries For example an oil company that owns drilling and extraction businesses together with refining, distribution and retail subsidiaries.

Vertical Integration
Forward
Backward
Tertiary businesses that integrates with secondary business. Secondary business that integrates with a primary supplier

Forward
A primary business that integrates with a secondary manufacturer A Secondary manufacturer that integrates with a tertiary business.

Backwards

= Backward vertical integration

Broadcaster BSkyB acquired television settop box maker Amstrad for about 125m. Sky said that the deal meant they could now save money, design their products in-house and be more innovative.

Conglomerate integration

Conglomerate Integration or diversification is when a company buys another firm in an unrelated industry, often to spread risk.

Glazer's 60-year business career, incorporating property, fish, fast food restaurants, local television stations and nursing homes

Summary
Direction Forward + vertical Explanation Acquiring a business further up in the supply chain e.g. manufacturer buys a distributor

Backward + vertical Acquiring a business operating earlier in the supply chain e.g. a retailer buys a wholesaler Horizontal Acquiring a business at the same stage of the supply chain e.g. a manufacturer buys a competitor Where the acquisition has no clear connection to the business buying it

Conglomerate

What are the benefits of integration?


Quicker to achieve EoS

managerial, financial & production

Why do some firms prefer external to internal growth?

Rationalisation reduces costs

Achieves greater concentration ratio/ reduces competition

External Growth
TUI merge with First Choice Watch these 2 video clips In each case identify the objectives of the mergers, the advantages and any potential disadvantages

Porsche and VW to merge

Corus accepts takeover bid High Court clears P&Os takeover

Little Chef takeover talks

Identify the different reasons for and approaches to these takeovers Why might the Government intervene to disallow a takeover?

Whiteboards ready? Choose which type of integration


Label one side horizontal, the other vertical (with arrow up = forward or down = backward)

What type of integration is this?


J Sainsbury buying a breakfast cereal manufacturer?

Vertical Backward integration

What type of integration is this?


Ford motor company buying a steel works?

Vertical Backward integration

What type of integration is this?


Merger of Lloyds Bank with Barclays bank?

Horizontal integration

What type of integration is this?


A bakery buying a bread shop?

Vertical Forward integration

What type of integration is this?


ICI chemical manufacturer takes over a specialist chemical sector of Unilever?

Horizontal? integration

What type of integration is this?


Milk Marque (farmer co-operative) which collects and sells 60% of raw milk buys Aeron Cheese, A Welsh maker of farmhouse cheeses?

Vertical Forward integration

What type of integration is this?


Phoenix Inns a chain of 1800 pubs buys Spring Inns with 4300 pubs?

Horizontal integration

Homework Body Shop & LOreal


2006 saw the purchase of The Body Shop by French cosmetics giant LOreal. The deal was controversial because the Body Shop shareholders and customers were concerned that LOreal would fail to maintain Body Shops unique culture of socially responsible business. However, Body Shop was eventually sold for 500m, enabling LOreal to add another brand to its porfolio of products including Ambre Solaire, Lancome, Elvive, Studio Line and Plenitude. LOreals plan was to run Body Shop as a self contained business, in an attempt to retain the firms image, its major selling point among a loyal band of customers that undoubtedly makes up a significant niche within the beauty market. QUESTIONS: 1. Explain the possible motives behind LOreals purchase of Body Shop. (6) 2. Analyse the possible difficulties that LOreal may encounter within the Body Shop following the takeover. (8) 3. To what extent is LOreals plan to run Body Shop as a separate business a sensible plan? (15)

You might also like