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First manufactured in the Philippines in 1972 through Holland Milk Products, Inc. (HOMPI), a partnership between AMC's former parent company, General Milling Corporation (GMC)
They offer ready to drink milks, nutritionals, sterilized milks, cream, coffee creamer, filled milk and powdered milk.
adults which is team Alaska Aces from PBA, Alaska Power Camp for youth and traditional races for kids that promotes
IronKids.
Buyers
Competitors
The supplier of AMC are from the local and international supplier of dairy products
Suppliers
Substitute
New entrants
AMCs Buyers
Supermarkets
Sari-Sari Store
Hotels
Public markets
theyre income is high then perhaps there will be demand for their products.
B. Prices of Related Goods - the price of related goods, if the price of the other brand is lower than AMC, the demand of the product from that brand will be higher than AMC C. Advertising and Consumer Tastes - Advertising and consumer tastes, people demand from them on how much they know the product from the TV commercial. It is a huge factor for their product since it helps to
promote the brand and to meet their goal. Another is population, and consumer
expectations.
D. Consumer Expectations
- The consumers tend to consume the product that meets their expectation and their taste or preferences. E. Population - Population in the other hand is also a determinant of demand for AMCs product since its the basis of how much quantity theyll produce and also the basis on the pricing of their products in order to meet their goal. It is the number of the target consumer. If the number of consumer is not that large, the demand of the product will be not that high. But if there are a large number of consumers, there are chances that the demand is high.
A. Volume of customer purchases - This is to see how much quantity the customers are acquiring. When
- Shelf space of products in the table this is where owner of the stores
wont be putting the AMCs product on long shelf space if its not selling. C. Market share of products versus competitors
The sales plot of the company which tells that AMC rely mostly on the seasonality of the product
TOTAL Alaska Milk Products
30,000,000
25,000,000
20,000,000
15,000,000 Sales
10,000,000
5,000,000
7. Elasticity
Snow mountain
Nestle
Magnolia
Selecta