THE ANALYSIS OF SPEECH ACT USED BY SHOPKEEPERS AND CUSTOMERS DURING SELLING AND BUYING ACTIVITIES

BY: I GEDE NIKA WIRAWAN 0801305086

 What

is the type of speech act used by the

shopkeepers and customers in their

communication?
How

do the shopkeepers and customers use

the speech act in their face to face conversation?

To identify the type of speech act used by the shopkeepers and customers in their communication.

To analyze the way of the shopkeepers and customers when they use the speech act in their face to face conversation.

Scope of discussion

The type of speech act used by the shopkeepers and customers in their communication.

The way of the shopkeepers and customers when they use the speech act in their face to face conversation.

 Method

Qualitative method

Data

source

the shopkeepers in the area of Sanur and Kuta District.

 The

data was collected through video

recording.

The

conversations that had been recorded

were transferred to the written form.

the

speech acts that appeared in the

conversations were identified.

Method and Technique of Analyzing Data

The first problem were analyzed according to the theory that had been proposed by Searle.
Qualitative method were used in the analysis of the speech act.

The second problem, were analyzed qualitatively. The analysis will be based on the theory proposed by Hymes, Ethnography of Communication

Theoretical Framework

Searle (1976) proposed that there are just five basic kinds of action that one can perform in speaking.

The second theory is the theory of the context of the situation that is proposed by Hymes.

Five Basic Kinds of Action

Assertive: Statements of fact, getting the viewer to form or attend to a belief. Directive: The sender uses this to get the receiver to do something. Commissive: the sender commits himself to do something Expressive: Sender expresses feeling towards the receiver Declarative: to change an institutional state of affairs

Hymes constructed the acronym, S-P-E-A-K-I-N-G

Setting and Scene Participants Ends Act Sequence Key Instrumentalities Norms Genre

go to five area and they give

seventy
One

hundred and twenty

go along actually

Do you have white? How much you want to pay?

Okay, may be a little bit more than

thirty.

Ill Ill

give you forty four. think about it.

EXPRESSIVE

I like that one! Beautiful!

Too expensive.

 Yeah,

alright.

 All

of the types of speech act proposed by

Searle, i.e. Assertives, Directives,

Commisives, Expressive, and Declaratives are

used during buying and selling activities.

 The

speakers have their own ways in

producing the utterance, such as staring to the hearer, using body

movement, expression and the

certain gestures.