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Tata Steel Ideation Contest

By Debarghya Chakraborty Roll no-12BM60027

Objectives
Identify

a need or a gap in the current management architecture of Tata Steel. Information available in the public domain can be used for this purpose.
Propose

a solution that will show how the current gap can be closed or narrowed significantly
If

possible give examples where a similar solution has or is being implemented.

List

benefits -- economic or otherwise -- that will accrue to the company if it is implemented. Also identify potential problems or difficulties that need to be guarded against.
Provide

rough estimate of costs including people costs that the company would have to incur as a one time expense and as a regular expense.

Indian multinational steel making company, HQ at Mumbai

12th largest steel producing company in the world

Annual crude steel capacity of 23.8 million tones

Largest private sector steel company in India measured by domestic production Acquired the UK-based steel maker Corus in what was, to date, the largest international acquisition by an Indian company

Key Strategic Elements

Sustainable Value Enhancement Growth Innovation Employees Process Excellence

Customer Orientation

Focus On High Quality Flat Steel Products

Tata Steel pursues Large Scale-Multiple Niche strategy


Competitive Processing Cost

Large Scale

Metallurgy Industry Auto

Secure position in volume markets Diversified high grade product portfolio Exploiting of profitable niches Compensation of market volatility and improved risk profile

Multiple Niche

ComFlor Composite Floor Decks Color Coated Steel High end polymer coated packaging steels

Full product range in flat carbon steel Permanent development of new grades and products Joint R&D with major customer

Factors to influence IT Strategy

Business Strategy
Corporate Governance Regional Aspects

Employees( Social Trends)

IT Strategy

Technology (IT Trends)

IT Megatrends 2012
Mobility
Fast changing Device diversity Consumerism of IT Business Process Mobilization Solution as a service War of Ecosystem App developer Communities Context based multimedia connectivity Work life integration & Behavior New ways of electronic communication Moores law unbroken(Storage/Memory) Ultrafast semantics information analysis Faster & precise decision making

Cloud

Social Media

Big Data

Tata Steel IT solutions calls for holistic view


Information Access
Semantic business intelligence Collaboration, Communication Apps,GUIs,Portals

Processes
Business Logic Business Applications Level 3-4

Infrastructure
Networks, Identities Server Storage

IT strategy subdivided into 5 strategic fields


Excellent IT Management -Integrated IT Future orientated IT infrastructure & communication IT orientation towards Global Steel

Supply chain & Production excellence

Data & Process Harmonization

Enhanced information access

Strengthening of Integrated IT

Innodocx Your Private Cloud


A private cloud, mobile app file sharing and collaboration software for the steel industry .
Gives you the ability to remotely access the files that are already stored at your work location with the use of mobile apps and web browsers. It can be a great benefit at the job site replacing paper copies of detail drawings with current digital copies instantaneously. Shop foremans on the shop floor would also have access to current shop drawings. It's easy to use with little change to your existing file structures or processes.

Innodocx lets you utilize your already existing file management structure that's on your own server.

You dont have to make big changes in your file management process.

Easy access to the stored files on smart phones and tablets with your own customizable apps.

iPhone/iPod Touch, iPad , android phone and tablet apps to view files.

Folder level security structure that only allows users that have been granted access to view the files.

Future oriented IT infrastructure through Innodocx

Modernize Planning process and systems in order to optimize eg. Delivery performance Consolidated production control systems to optimize processes & costs

Short & Medium-term measures

Long-term measures
Worldwide uniform access to IT infra Email, telephony, video Document-based cooperation Social-media based communication Personalized portal access

Modernization of works LAN/WAN concepts. Identity Management Demand management

Success Factors

Improvement of customer service Integration IT response & key users Communities(involvement) Rules with central coordination IT service portfolio management

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