John Deere India Private Limited

Committed to Those Linked to the Land

Presented by :Rahul Bansal Great Lakes Institute of Management

Table of Contents
About John Deere Profile Board of Directors John Deere Strategy Vehicles Tractor Sales in India Major Competitors Future Plans

About John Deere

Background

subsidiary of Deere & Company, USA in India Manufactures 5000 Series agricultural tractors JD-TCI started in February 2005 in incubation facility. A new building started rising as Tower XIV of Cybercity in Magarpatta City

About John Deere

Manufacturing

Engineering

Information

Profile

Chairman, President & CEO : Mr. Samuel R. Allen

President, Worldwide Commercial & Consumer Equipment Division : Nathan Jones

President, Agricultural Division - North America, Australia, Asia and Global Tractor and Implement Sourcing : David Everitt President, Worldwide Construction and Forestry Division, John Deere Power Systems, and Corporate Human Resources : Michael Mack President, Agricultural Equipment Division - Europe, Africa, South America and Global Harvesting Equipment Sourcing : HJ Markley President John Deere Landscapes, Worldwide Commercial & Consumer Equipment : David Werning SVP, Manufacturing, Engineering, and Supply Management (Worldwide Commercial & Consumer Equipment Division) : Randal Sergesketter

Board of Directors

Samuel R. Allen , Chairman and Chief Executive Officer,Deere & Company Crandall C. Bowles, Chairman, Springs Industries, Inc. , Chairman, The Springs Company Vance D. Coffman, Retired Chairman, Lockheed Martin Corporation Charles O. Holliday, Jr. , Chairman , Bank of America Corporation Dipak C. Jain , Dean , INSEAD (France) Clayton M. Jones , Chairman, President and Chief Executive Officer , Rockwell Collins, Inc. Joachim Milberg, Chairman, Supervisory Board, Bayerische Motoren Werke (BMW) AG Richard B. Myers, Retired Chairman, Joint Chiefs of Staff , Retired General, United States Air Force

John Deere Strategy

Aspirations
Global Agricultural Equipment Solutions Preeminence Globally Diverse Construction Equipment Solutions 12% Operating Margins(2014 @ Mid Cycle) 2.5 Asset Turns ( 2018 @ Mid Cycle) $50B Sales (2018 @ Mid Cycle)

Integrated Expertise Critical Success Factors

Global Growth Businesses Complementary Businesses Supporting Businesses

Deep Customer Understanding Deliver Customer Value World Class Distribution System Grow Extraordinary Global Talent

John Deere Strategy

Foundational Success Factors
Exceptional Operating Performance Disciplined SVA Growth Aligned High Performance Teamwork

Measure

Performance Health

JOHN DEERE VALUES

Integrity Quality Commitment Innovation

John Deere India Private Limited

Expand its global presence in Agriculture equipment,

John Deere India Private Limited, Sanaswadi, Pune, operates through a network of 18 area offices, 4 divisional offices and more than 400 authorized dealers spread across the country.
The factory currently produces modern tractors of 35, 38, 40, 41, 42, 45, 50, 55, 60, and 75 Hp capacities for domestic markets. Tractors manufactured in Sanaswadi are also exported to the USA, Mexico, Turkey, North and South Africa, and South East Asia. The company has received awards for export excellence in 2005 and 2006 from the Engineering Export Promotion Council. John Deere translates the farmer's interest into superior product features through its world-class manufacturing facility at Sanaswadi, Pune. Spread across 112 acres, the factory has a total built up area of around

Transmission Factory
State-of-the-art systems 300-odd components in the transmission system are High precision CNC machines

Engine Factory
Worlds highly fuel efficient and powerful engines. Ensure a 100% leak proof engine. Pre-operation and post-operation online quality checks are also carried out Cleanliness of components is continuously maintained Highly sophisticated and well-equipped Metrology and Metallurgy laboratories

John Deere India Private Limited

Vehicle Factory
Assembly carried out through overhead conveyor system Inspection loops carry out random auditing Pneumatic tools and torque wrenches ensure high reliability

IT at the Workplace
High levels of Computerization SAP system for sales and distribution Highly networked to enhance efficiency and customer service

Vehicles
5038 D (38 HP) 5041 C (41 HP)

Agricultural Tractors

5036 C (35 HP)

5042 D (42 HP)

5045 D (50 HP) 5050 D ( 50 HP) 5055 E (55 HP) 5060 E (60 HP) 5065 E (65 HP) 5075 E (75 HP) 5275 MFWD (89 HP)

Wheel Rake WR 1008

Sugarcane Harvester 3520 W Forage Harvester Kemper C1200

Grain Harvester W70 - New

Farm Equipments

Square Baler 338

Tractor Sales In India

State Wise Tractor Sales

State Wise Tractor Sales Growth YoY(%)

Indian Domestic Tractor Sales : Geographic Mix

Major Competitors

Domestic Wise Indian Tractor Company : Company Wise Trends

Future Plans

Plans to invest around $80 million for setting up a new tractor factory in India in addition to its existing plant at Pune to manufacture small 30 40 horsepower(HP) tractors. $20 million would be for expanding the engine and painting capacity in the existing Pune factory. India and China were crucial to the company's strategy of doubling sales to $50 billion by 2018. Besides tractor, John Deere's investments in India include a combine harvester plant at Patiala and a micro-irrigation equipment unit that manufactures extruded plastic emitters and drip tapes at Vadodara. Both these plus a 50:50 construction equipment joint venture with Ashok Leyland for production of backhoe and four-wheel drive loaders were commissioned in 2010.

Thank You