The Role Of Information System To Increase Sales And Footfalls In The Retail Out-Lets Situated In Modern Malls In Agra

Delhi & Gurgaon

THEMES :
1.TO UNDERSTAND THE INFORMATION TECHNOLOGY AND INFORMATION SYSTEM .

2. TO UNDERSTAND HOW INFORMATION TECHNOLOGY INCREASING SALES IN MODREN MALLS AND RETAILS AND FOOTFALLS (ATTRACT) CUSTOMER IN BOTH.

INTRODUCTION
India and its markets are undergoing a sweeping change. This change is not only in the market structures but also in the way goods are being sold. Gone are the days when a customer would have to make good with whatever merchandise was available, the price and the delivery mode prevalent in those times and finally the value for money that he is given. Today markets and their processes are more flexible in all aspects. The new Snow-white market places have started to replace the traditional bazaar kind of dwarfed tiny corner kirana shop (Grocery shop). Be it the supply chain or the point of purchase experience, markets and marketers are deriving sustainable competitive edge based on flexibility.

INFORMATION TECHNOLOGY & INFORMATION SYSTEM Why study information system and information technology? That's the same as asking why anyone should study accounting, finance, operations management, marketing, human resource management, or any other major business function. Information systems and technologies are a vital component of successful businesses and organizations. They thus constitute an essential field of study in business administration and management.

 Information technologies, including Internet-based information systems, are playing a vital and expanding role in business, Information technology can help all kinds of businesses improve the efficiency and effectiveness of their business processes, managerial decision making, and workgroup collaboration, thus strengthening their competitive positions in a rapidly changing marketplace. This is true whether information technology is used to support product development teams, customer support processes, electronic commerce transactions, or any other business activity. Internet-based information technologies and systems have become a necessary ingredient for business success in today's dynamic global environment.

What is an Information System?

An information system (IS) can be any organized combination of people, hardware, software, communications networks, and data resources that stores and retrieves, transforms, and disseminates information in an organization. People have relied on information systems to communicate with each other using a variety of physical devices (hardware), information processing instructions and procedure (software), communications channels (networks), and stored data (data resources) since the dawn of civilization.

Examples Of information system Information system resources:

People Resources

Hardware Resources

Software Resources

Specialistssystem analysts ,

Machines Computers Video monitors, Optical scanners,

Software Developers,

Programsoperating system programs,

Data Resources

Plastic cards

Product descriptions Customer records, employee files,

Network Resources

Communications

Media , Communication processors

Information Technologies:

Business professionals rely on a variety of information systems that use various information technologies (IT). While the terms information system and information technology are sometimes used interchangeably, they are two distinct concept. The term information system describes all of the components and resources necessary to deliver its information and functions to the organization. In contrast, the term information technology refers to the various hardware components necessary for the system to operate. In theory, an information store its data.

Types of Information Systems:

Conceptually, the applications of information systems that are implemented in today's business world can be classified in several different ways. For example, several types of information systems can be classified as either operations or management information systems. This can be illustrated under.

Operations and Management Classification of Information System.

Information System

Support Business Operations

Operations Support System

Management Support System

Support of Managerial Decision making

Transaction Processing Systems

Process Control Systems

Enterprise Collaboration Systems

Management Information Systems

Decision Support Systems

Executive Information Systems

Processing Business Transactions

Control of Industrial Processes

Team and Workgroup Collaboration

Prespecified Reporting for Managers

Interactive Decision Support

Information Tailored Executives

The Fundamental Roles of IS in Business:

There are three fundamental reasons for all business applications of information technology. They are found in the three vital roles information systems can perform for a business enterprise. Support of its business processes and operations. Support of decision making by its employees and managers. Support of its strategies for competitive advantage. The three major roles of the business applications of information systems. Information systems provide an organization with support for business process and operations, decision making, and competitive advantage.

2- HOW INFORMATION TECHNOLOGY CAN INCREASE SALES IN MODREN MALLS AND RETAIL AND FOOTFALLS (ATTRACT) CUSTOMER IN BOTH. (India )

Let us look at the current market position of the Indian malls. The number of shopping malls, which were virtually nonexistent in India till five years ago, now stands at about 300. Many more are in the pipeline and will soon be a part of the organized retail segment in country (India). India is at present a fast growing economy and is attracting considerable amount of interest in its retail sector which is till now still in its nascent stages. Shopping malls are a relatively new phenomenon in India and seem to be linked to the growing middle class and increasing interest in the west.

Marketing and sales promotion campaigns

When sales campaigns are prepared, promoted items must be chosen very carefully. The main goal of a campaign is to attract customers to visit Malls & retail centre and buy more than they usually do. Therefore, we must choose the right items and offer the right prices or other conditions. Margins on promoted items are usually cut, therefore, additional non-promoted items with higher margins should be sold together with promoted items.

Segmentation of customers
As mentioned in more than 70% of sales to end consumers are personalized with the Merkur loyalty card called Merkur Card of Trust. This data enables us to answer the following question: What did consumers who : bought item (group) X in period 1, buy in period 2? If we identify customers who bought item X today, we can anticipate what they will buy, for instance, in next three months, and we can advertise them the right products. A typical example is We analyzed loyalty card holders who bought ceramic tiles in the period from April to June 2008. we can see product groups which were bought by the same card holders in the period from July to November 2008. They bought different bathroom and kitchen accessories and central heating elements. It would be very useful, targeted marketing

campaign for this specific group of customers in July 2008 and promoted these products. There are many other possibilities and opportunities in Merkur to use loyalty card-based market basket analyses as a support tool for direct marketing campaigns by the use of information technology Merkur usually organizes non-targeted common campaigns, in which the majority of Indian households are included. But lately Merkur also started to implement direct marketing methods and therefore an effective data warehouse and business intelligence system is essential.

SUGGESTION
1. The fundamental rule of marketing is that the customer must be kept aware all developments may it be in system or in products. For this we need a well planed strategy which focus only and only the locals. It should be taken care of that the people are made aware in their language which makes it easy for them to grasp. It should be arranged that the people are getting appropriate treatment at the reception which makes them comfortable. Very big , large beautifully decorated huge malls sometimes creates a distraction effect for low profile people, 3. If possible the people should be guided educated and or helped in understanding the working of newly developed mall system, 4. Sale plan should be according to the local needs and not on National basis specially in a country like India where multi culture diversified nature people live. 5. People should be provided with what they require at right time right place and at right price and in right quantity which strengthens the bonding.

2.

So now we can say the information technology it very important to use in market and non-market also there are many tactics to make customer footfalls in modern malls and retails to increase sales as shortly pointed : 1. Merkur Card and food card etc. 2. The tools of technology which one is very use full like cod readers etc. 3. Computers 4. Camera system 5. Most important Internet: E-mails and e-sites etc, Which is connect us to know what are the demand of outer space. 6. Highlighting system to attract customers. 7. Electronic boarders for information and also for pricing system. 8. Electronic Advertising systems. 9. The tactics for discount system, like softwares 10.The order hand machines its useful usually in restaurant etc. And many more things its used for the same aim .like B2B