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  • Brand Audit of Mama's Site Pregnancy and Baby Care Service

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    Ketan Sheladiya
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    This brand audit summary provides an overview of a proposed new service for pregnant women and mothers in Gujarat, India. 1) The service would provide knowledge on nutrition, exercises, and religious texts for pregnant women, and care for newborns and mothers for two years postpartum. 2) The target market is premium class families in Ahmedabad, Surat, and Baroda. 3) The positioning is "har maa ki Javabdari, ab hamari jimedari" (a mother's responsibility is now our responsibility).

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    This brand audit summary provides an overview of a proposed new service for pregnant women and mothers in Gujarat, India. 1) The service would provide knowledge on nutrition, exercises, and religious texts for pregnant women, and care for newborns and mothers for two years postpartum. 2) The target market is premium class families in Ahmedabad, Surat, and Baroda. 3) The positioning is "har maa ki Javabdari, ab hamari jimedari" (a mother's responsibility is now our responsibility).

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views23 pages

    Brand Audit of Mama's Site Pregnancy and Baby Care Service

    Uploaded by

    Ketan Sheladiya
    This brand audit summary provides an overview of a proposed new service for pregnant women and mothers in Gujarat, India. 1) The service would provide knowledge on nutrition, exercises, and religious texts for pregnant women, and care for newborns and mothers for two years postpartum. 2) The target market is premium class families in Ahmedabad, Surat, and Baroda. 3) The positioning is "har maa ki Javabdari, ab hamari jimedari" (a mother's responsibility is now our responsibility).

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 23

    Brand Audit

    Presented to: Prof. Gincy Mathew

    Presented By: Ketan Sheladiya(102)

    Service Description
    We comes with new service is related to women who are pregnant and post pregnant period. In pregnancy time we provide the knowledge about the nutritious food, holy book knowledge, which type of exercises they require. In post pregnancy period we are going to take care of new born baby and mother also for two year.

    Segment & Target Market


    Segment
    Pregnant women in Gujarat

    Target (premium class families)


    Ahmedabad Surat Baroda

    Positioning
    har maa ki Javabdari, ab hamari jimedari www.mamassite.com

    Marketing Mix
    Product
    We provide the service of caring your baby and as well as you at your door step.

    Price
    Concept 1: Pre pregnancy period
    8995/-

    Concept 2: Post Pregnancy time


    11,550/- per year

    Concept 3: Combo offer


    16,995/-

    Place
    Ahmedabad
    Satellite, Maninager Driving Road

    Surat
    Athwa lines Ghod dod Road City light road

    Baroda
    Alkapuri Pratapnagar

    Promotion
    Advertise in Baby magazines Women magazines premium Premium beauty parlors Jims hospitals

    Person
    To whom
    Premium class pregnant women

    By whom
    Physiotherapist Nutrition Gynecologist

    Physical Evidence
    Office Exercise tools Baby care products Trials

    Process
    Check up Research Contact the person

    POD
    We provide the service at your door step. We care of woman during the pregnancy as well as after the pregnancy. We provide all types of holy book knowledge in their relevant language.

    POP
    Provide mother care service Provide hospital service

    Launch Process
    We are going launch our services at the Premium class CLUB like Karnavati club Rajpath club during the big occasion like Navarati Celebration We immigrate our service through female celebrity

    Brand Element
    LOGO :

    Punch Line : Har Maa ki Javabdari, Ab Hamari Jimedari

    Marketing strategies
    Door to door selling Hoarding Poster Internet marketing Print media
    Magazine

    Media planning
    Print advertisement Radio advertisement

    Apple Brand Audit

    Brand Elements
    Logo :

    Tag Line : Think Different


    URL Address : www.apple.com

    POD
    Innovation Features Styles Application

    Calling Camera Touch Screen Network

    Brand Mind Map


    Innovation Quality Reliability Trustworthiness Sophistication Steave Jobs

    CBBE Model of Apple


    Salience
    Logo Steave Jobs Features

    Performance
    Competitive advantage Consistency in performance Strength of umbrella brand Reliability Trustable Durability

    Imaginary
    Ethic User profile Personality
    Competency Sophistication

    Purchase and usage Experience

    Judgment
    Brand Equity
    Value Satisfaction

    Brand Credibility
    Trust worthiness Likability Features

    Brand Superiority
    First mover High technological

    Brand Feeling
    Excitement Social approval Status

    Brand resonance
    Loyalty
    Attitude attachment Love brand

    Achieve engagement
    Joint from decision Seeking information Website loom

    Brand auditing
    Brand inventory
    Features How to use product? Facility

    Band exploratory
    Uniqueness Faviarability

    How do you get data about brand image?


    Word Association
    Apple Steave jobs I tunes I pad Ipod I mac I tv i phone

    Third person Technique


    Sophistication Love

    Construtive
    Story completion
    Eg. Itune in my cellphone

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