Professional Documents
Culture Documents
March 3, 2008
John Callahan
1991-1992
In 1990 new top management appointed Focus on applications for technology
Kirkham
March 3, 2008
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Kirkham
March 3, 2008
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Kirkham
March 3, 2008
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The issue
Should 3M Optical Systems (OS) business unit deploy the new computer privacy screen despite two previous marketing failures?
Kirkham
March 3, 2008
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Wongs options
Go for Authority to Proceed Learning from two previous launches Met rigorous three-phase process Team closest to market, competition, technology (trust them, dont second-guess) Committed team (motivational impact) Last chance for OS Wong must be the champion Postpone/Cancel Poor market research Other Options Self fund
Mentors support
Outsource
Kirkham
March 3, 2008
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Guehlers options
Approve Project passed three-phase review (Shouldnt second-guess
now)
Reject/Send Back Recognize as well intentional failure Has other high-profile Pacing Projects Problems with product, price, marketing strategy Lacks internal support
Kirkham
March 3, 2008
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Kirkham
March 3, 2008
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Recommendation
Wong - go for it
Its his job His team believes It is a good team They have been beaten on the head through the 3 phase review They know the market from their failures
Kirkham
March 3, 2008
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3M Corporation
100 Years of Innovation Highly Diversified Global Company High-Tech: Spends twice the U.S. Industry Average on R&D (6-7% of sales) Strong emphasis on new products and technologies Fosters individuals innovation within the workforce (15% rule)
Kirkham
March 3, 2008
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Internal context at 3M
Respect for the individual
Stimulate ordinary people to produce extraordinary performance
Supportive policies/practices
15% bootleg rule Make a little, sell a little
References
Kirkham
March 3, 2008
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