Toyota Motor Co.

History
Toyota Motor Corporation was founded in 1936 by Kiichir Toyoda in Japan, originally under the name Toyoda For superstitious reasons, in 1937 the name was changed to Toyota. The company produced small cars and light trucks for consumption in Japan and for exports to other countries.

In 1990 Toyota started to produce new types of vehicles, such as luxury cars, full sized pick-up trucks, and sports utility vehicles, in an effort to broaden the product mix farther beyond

Parent Company

Toyota Motor Company

Category

Hatchback, Sedan, SUV

Sector

Automobiles

Tagline/ Slogan

Moving forward; Get the feeling

Wide range of cars, wide service and distribution network, USP international presence STP

Segment

SUV, Sedan, Hatchback, Hybrid Segment

Target Group

Young executives, businessmen, urban families

Positioned as a car manufacturer which provides power, performance Positioning along with reliability Product Portfolio

1. Toyota Prius 3. Toyota Innova 5. Toyota Corolla Altis Brands 7. Toyota Land Cruiser Prado

2. Toyota Fortuner 4. Toyota Camry 6. Toyota Etios

Toyota Bharat

Toyota, a young and vibrant company in India, has grown since its inception in 1997 Their mission is to innovate continuously, keeping in mind the changing needs of customers, stakeholders and society at large. Toyota's ultimate goal of becoming 'the most admired company in the country' The monumental affiliation of Kirloskar Motor with Toyota Motor Corporation in 1997 further solidifies determination to work for the growth of the Indian industry In India, TKM contributes to society through its efforts in the areas of education, community care and the environment

Core Competencies Core Competencies must be: 1.Valuable

Capabilities that either help a firm to exploit opportunities to create value for customers or to neutralize threats in the environment

2. Rare
Capabilities that are possessed by few, if any, current or potential competitors

3. Costly to Imitate
Capabilities that other firms cannot develop easily, usually due to unique historical conditions, causal ambiguity or social complexity

Toyota has main two pillars of Their Industry. Just in Time

JUST IN TIME : One of the two main pillars of TPS. It refers to the manufacturing and conveyance of only what is needed, when is needed, and in the amount needed in the system. 1. The Pull System 2. Continuous Flow Processing 3. Take time

Jidoka
Jidoka means automation with a human touch

Toyota Value chain

Inbound logistics
toyota in obtaining raw materials, they do not process their own, or create your own, they use a third party, they handed the small parts, such as leather seats, steering wheel, tire, to local companies, but to the nature of strategic importance, like a machine, they import from Japan (center), it's all to maintain the quality standard that was created toyota

Toyota put on the assembly system in the process, it has led to toyota raw material supply for its assembly,, need a place to store supplies, or warehouse, to avoid piling up too many assets, Toyota to forecast demand

Operation
Transforming inputs into the final product form, in assembly and manufacturing (its production) Toyoto use various systems to be efficient and effective, we could also call it, TPS is the Toyota Production System, the concept of the Toyota Production System can be described as a complete building which consists of various components are integrated. The building was also called a The House of Toyota

Outbound Logistics
output of the production process at the plant, is the finished product,, a car, the car is directly sent to the toyota dealer,, it's for local, or a region (not crossing the sea in distribusianya, if sending more distant or export,, its delivery using container.

Marketing and Sales

Providing a means and incentive which allow buyers to purchase the product

Application of Indirect Channels Distrubusi TOYOTA CORPORATE ,Toyota Motor Company was founded in 1937 by the Toyoda family. In the application of the Toyota Company or its product distribution channels to use indirect distribution networks which use the Company Toyota dealer or distributor

Services
Providing service to enhance or maintain the value of the product

The Best Total Ownership Experience 'is a principle that is always carried by Toyota at each line, starting from the central office to the Toyota dealership on every spread in Indonesia. Their concept is the customer number one, so that makes them always trying to meet customer needs and continuously improve services.

SWOT Analysis
Strength
1. Wide range of car variants to offer 2. One of the oldest and reputed car manufacturers which brings high brand awareness 3. A pioneer in hybrid technology and its production values like kaizen, kanban are benchmarks in manufacturing 4. Highly diversified product portfolio 5. World class R&D and Engineering capabilities 6. High brand awareness and market presence in the international market

Weakness

1. Immense competition from world class competitors

2. Lesser grip in European market as compared to other car manufacturers

Opportunity

1. Expanding Automobile market and opportunities for launching new products

2. Concentrated efforts in hybrid segment can help Toyota become a market leader 3. Augmenting worldwide distribution and servicing network to increase market penetration

Threats

1. Intense competition in the market leading to saturation

2. Competition offering innovative features at lower price

3. New entrants in the same segment with better features and lower price
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4. Car manufacturers catering to high ended customers