DESIGN PROJECT-05

RANGE DESIGN

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INDEX
Introduction to range design Basic design process Crash assignment Concept

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Acknowledgment

We would like to thank our mentors of this design project V- Range Product of toys for guiding and making it interesting and successful. We would also like to give our special thanks to Mr. Sandeep Mukherjee for being our mentor.

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Introduction to range design

The design project V range design for semester VI is a project for designing toys for kids. The class began with an introduction to what is range design? along with the difference between the range and the collection; some of the differences are
1. Range is a variation between upper and lower limits on a particular scale. 2. Gender, price, fabric, functionality, etc 3. Industrial in nature. 4. It has different ideas and concepts. 5. There is material variety in range design 6. It may or may not be fashion concepts. 7. While a collection is collecting someone or something. 8. There is a season for one time launch. 9. It is a design term. 10. Completion of the variety. 11. Essential fashion concepts.

While a collection is collecting someone or something. There is a season for one time launch. It is a design term. Completion of the variety. Essential fashion concepts.

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The basic design process that is followed is1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

Identify a need Design brief Tasks schedule Analysis of brief Research Specification Generate ideas Choose solution Develop solution Make solution Test solution Modify solution Evaluation

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Toys were chosen in order to involve wider scope of technicalities and aesthetics in this project. Ideas were presented in the form of videos and presentation of various designers to inspire our thought in favour of toys. Inspiring personalities like Arvind Gupta and Yves Behar were given as an example for understanding the project much better. Usually toys are to be considered as a childish game or a product for a kid, whereas toy is an interactive product without any scope of hesitation or restrictions. The avenue of toys now is broader than was perceived.

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Crash assignment
An industrial expert Mr Sandeep Mukherjee from Quetzel had visited to mentor and guide us through the design project of toys. The design process he followed for this project has been different from those of the processes we followed till date. As we had finally decided that it was going to be range of toys for kids up to the age of 8, we had jot down the adjectives of toys.

[Playful, dynamic, exciting, friendly, fun, entertaining, colourful, educative, creative, comforting, technical, expressive, enjoyment, attractive, scientific, attention grabbing, funny, tactile, freedom, odour, movement, nostalgic, elastic, transforming, innovative, geometric, mobile, crazy, noisy, active, experience, cuddly, engaging, troublesome, festive, energetic, impactful, tiring, boredom, stress buster, eye-catching, addictive, repulsive, love, reflective, time pass, flow-y, challenging, amazing, story] 77 1/21/13

In the same way adjective of kids were jot down and the adjectives are [curious, creative, pest, stubborn, best, naughty, independent, active, dependent, cute, irritating, funny, bubbly, fun-loving, cranky, innocent, moody, tantrum, dreamy, excited, emotional, dumb, creepy, smart, small, calm, wonder, sensitive, gift, sleepy, jumpy, annoying, chubby, adorable, charming, unbearable, soft, fascinating, squishy, beautiful, notorious, colourful, emotional, innovative, imaginative, distractive, playful, toothless, immature, destructive]. The next step in the process was segregating the adjectives of toys into groups of six, hence dividing the class into groups of six. The six themes are playful, tactile, entertaining, geometric, technical and festive and the theme given to us is entertaining. The group consists of Arpan Raj, Katta Charvee Reddy, Uttara Garg, Yakshit goel. The sub-words for the theme entertaining are Enjoyment Humorous Story Exciting Innovative Creative Addictive Active

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Our first exercise as a group was to finalise any 6 adjectives of kids in reference with the theme entertaining. the adjectives in line of priority are
Naughty Dreamy Distractive Curious Emotion Fascination

The third step was to decide the material possibilities for the theme entertaining and they are as followed
[glue, chewing gum, radium, smoke, bubble wrap, glass, clay, gel, elastic, water, mud\sand, fabric, fibre, plastic, spring steel, yarn, rubber, paper, metal wire, sponge].

The final six materials in order of priority are

Radium Elastic Water Sand/mud Plastic Metal +(smoke)

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Now! To begin with the range or for more understanding of the term toy, a list of material was given to the class and they are paper, eraser, metal, wood(pencil), plastic, fabric, plasticine/clay. And the task given was to create a small functional product which would serve as a toy for a kid that depicts the theme and its sub-words. The term entertaining means different for different people. When seen from the point of view of a child it is the freedom of his mind. A kid when asked to do something, unlike an elder, he wouldnt think of various ways of doing it but just do the way he knows it to be. The world of a child is different from the rest of us. They have their own fantasises and dreams and it was our task to reach the depths of his mind. For a naughty kid, entertaining is more of an interaction while that of a dreamy kid, it would be for all by himself. Sitting all alone and fantasising about his dream world would be it all for him. For a child with his innocent mind, everything seems like a game and thats how he entertains himself.

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Entertainment itself holds an emotional connection with the curious thought of any human mind and we tried to tap into that very emotion. A child with fresh knowledge and understanding has notorious thoughts which cause easy distraction or attraction towards entertaining in order to get fulfilment of his beliefs, fascination and playfulness. A kid with a curious mind is always in search of entertainment, which could be like asking his mom to narrate a story or having fun with friends, etc. Even a piece of joke could be entertaining for him for the rest of the day. A kid in his developing stage would want to conceive different things in different ways. They usually have an addictive distraction towards things that fascinate them and have got innovative ways of expressing themselves. Each kid is different. If listening to a story is entertainment for one, destruction could the same to another. Unlike us they would get bored of something if done every day, they always wish for new things, want to do different things, even a toy after few months would not seem as fascinating as it had seen before. Creating an interesting toy which would entertain a combination of naughty, dreamy, distractive, curious, emotional and fascinating kid was the 1111 task for us.

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As a few materials were given to us, we had to decide what we were going to do with them that would be entertaining for a kid. The process ... It was 12:30 pm a sunny and windy day outside. And inside the class were we stuck with the thought What do we do? lets do something HOOOOLY said Arpan. HOLY! what are you are saying Arpan?? all of us screamed. No no no! said Charvee. I know what to do while we kept listening to each of our ideas she had something brewing in her mind about an elastic technique gun. Something like a small catapult, which when realised which would go and get stuck on the roof. Then said Yakshit oh oh oh like the Arjuns Machali ki aankh in the Mahabharata. Oh thats an interesting story exclaimed all of us. Uttara concludes Amazing! lets finalize this as it is culturally educative, as it is fun and mazedar and for sure entertaining

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Concept
The game has four shooters, each has a launcher. The launcher is basically a rolled paper with a rubber band wound around it. There is a horizontally split pencil with a small plastic parachute attached to it. Which when pulled with the rubber band on the launcher has to target a dream catcher hung on the roof. The task was to target the dream catcher while it is rotating. The concept matches with the characteristics of the kid i.e. naughty, dreamy and distractive. While the reason behind the parachute is that, when the kid releases the pencil and if it doesnt strike the dream catcher the parachute will be reason for it to come down in a dreamy way! That being the end of the brainstorming exercise we began making the concept into a prototype. The launcher is made from paper roll with an elastic rubber band in it. The parachute is made with polythene, tied with a yarn to a base which is a pencil and the dream catcher is made with a metal mesh with hangings on it for targeting as well as has a sound element to it.

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THANK

YOU
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