Objective of the project

To carry out market survey for knowing current market condition & future condition.

To study the concrete technology & to understand the new emerging market in Delhi & NCR region.

About RMC

Ready mix concrete industry in India is still in its infancy but it is an emerging sector. The first ready-mix factory, which was built in the 1930s. In developed countries, nearly 70 per cent of cement consumption is in the form of ready mix concrete, where as in India only 5%.

Company Profile

ACC set up Indias first commercial Ready Mix Concrete (RMX) plant in Mumbai in 1994. One of the largest manufacturers of RMX India with over 40 modern plants in major cities such as Mumbai, Bangalore, Kolkata, Chennai, Delhi, Hyderabad, Goa, Pune and Ahmedabad. Now it is a part of HOLCIM LIMITED(a SWISS cement giant).

ACC RMC Plants in Delhi/NCR Region

1.Kundali Plant 2.Faridabad Plant 3.Greater Noida Plant 4.Ghaziabad Plant 5.GMK Plant 6.Pratibha Plant, 7.Sahibabad Plant 8.Mandoli Plant

NCR- 10 Zones

RMC Product Life Cycle in Delhi/NCR

Total Market Size of RMC in Delhi/NCR

MARKET SHARE AS PER JUNE 2011
180000
164000

160000 140000 120000 100000 80000

60000

Sales

60000
44000

40000
24000 20000 8000

20000 0 ACCL LAFARGE ULTRATECH RMC INDIA

RDC

DEDICATED

Number of RMC Plants in Delhi/NCR

120

No. of RMC Plant In Delhi NCR

100

80

60 107 40

20 8 ACCCL

4 LAFARGE

6
ULTRATECH

3 RMC INDIA

2 RDC

OTHERS

RMC Product Mix

RMC companies produce almost all grades of concrete, starting from M 5 to M 95. The most commonly produced grades are M 20, M 25, M 30,M35, M40, M45 . These grades constitute around 70 - 80 % of their product mix. The grade wise product mix is shown in next slide in the graph.

RMC Product Mix

RMC Product Mix
35%
30%

25%

20%
32%

15%

30%

10%
15% 12% 7% 4%

5%

0% M15 And Below M20 M25 M30 M35 M40 And Above

Research Methodology
For collecting data, I did survey and opted structural interview technique.

What is the type of the project? What is the requirement quantity of Ready Mix Concrete? For what purpose are you using the Ready Mix Concrete ? Did you have already taken RMC from any other company? From which company you have taken from? What were the prices they had charged for that particular grades?

Analysis

After conducting the survey in the Delhi/NCR region whatever data I have collected, I sorted out those data and analyzed them. Total Market volume or requirement of concrete in Delhi/NCR in June2011 is near about 4,00,000 cum. The Market is segmented in three sectors, i) Infrastructure, ii) commercial, iii) Residential or Individual House Builders.

Analysis
Market Volume Segmentation
20% 35% infrastructural commercial residential 45%

Total Volume of 4,00,000 cum

In this ACC supplies 15%

Analysis
ACC Volume Segmentation
10%

infrastructural
36% 54%

commercial residential

Volume 60,000

Future Market Volumes Segmentation

Future Volume Segmentation in RCI

24%

28%

infrastructural commercial residential

48%

Recommendations

ACCCL should concentrate to target in the commercial sector to supply RMC in bulk. Concentrate on delivery services. Make price flexible product.

Make awareness amongst the individual house builders.

Conclusion

Ready mix concrete industry in India is still in its infancy but it is an emerging sector. In India RMX industry has a lot of opportunities in coming 10-15 years. Many new projects (Infrastructural and commercial) are coming. RMX industry has a bright future.