Application of Hybrid Cloud for Telecom Business Srinivas Adyapak and D.N.

Venkatesh
Wipro Technologies INDIA Cloud Connect Conference 2012 Bangalore 24th and 25th May

Agenda

Telecom Services In Perspective Moving Telecom Services To Hybrid Cloud and Its Challenges Conclusion

Telecom Services In Perspective

Telecom Services In perspective - Shifting Opportunity

Telecom Service Provider Acted As Carrier to Data 2000 to 2005 Pure voice player Data Pipe providers

Telecom Service Provider Started Offering Data Services 2005 to 2009 Internet Applications, Hosting premium content Multimedia streaming Carrier to Cloud Providers 2009 Till now Pipe providers for cloud based services Data centers for Enterprises Future transform as Cloud service providers

Building Walled Garden Services

Access To Content
Controlled Access

Data Services

Walled Garden Services

Charge Own Content Customer Profile Builder

Internet (Open Garden)

To Support Ecosystem Need to Build Next Generation Network (NGN)

Core Network
Content Providers

OSS/BSS

Messaging System Customer

Device Explosion 15 billion

HD Set Top Box - DVB-S/C/T, ISDB-T/S, ATSC, Open Cable HD DVR Digital Video Recorder HD Hybrid STB IP + Cable STB

Home Hub VoIP Phones

Integrated DTV RPTV, LCD Digital Picture Frame Digital Media Client

Optical Disc Players Blu-Ray, HDDVD, DVD Networked Players Internet Radio, Wireless Audio HMI Voice controlled remote Digital Media Server/Client - DLNA/UPnP

Home
Mobile TV DVB-H, MediaFlo Terrestrial TV DVB-T Portable Media Player MP3 Players

Automotive Infotainment - MP3 Docks DVD/CD Players

Automotive

Personal

Digital Still Camera Imaging DSC Docks

GPS Devices GIS Apps

Mobiles Smart phones, Multimedia, Feature MID Mobile Internet Devices UMPC

NGN Services Bring in its own Infrastructure - Estimated Infrastructure for On Device Portal
2010 2012 2014 2016 Subscribers 39 M 46 M 2018

12.2 M

28 M

50 M

Web Server
App/DBServer

4
4

12
12

20
20

32
32

44
44

Total Servers Rack

8 1

24 3

40 5

64 7

88 9

Typically 45% Of Data Center Cost Consumed By Servers Availability with 5 nines 99.999% : ~5 minutes downtimes per year

Vertical scalability scaling up

Increasing capacity by adding resource within the same logical unit Like, adding more CPU to an existing server, adding hard drive to RAID/ SAN Storage

Horizontal scalability
Adding multiple logical units / resources such as load balancers, distributed file systems.

Moving Telecom Services To Hybrid Cloud and Its Challenges

Game Changer Move From Cloud Carrier To Cloud Provider

Open Garden

Closed Garden

Hybrid Garden

Open Cloud

Enterprise Network

Enterprise Network + Open Cloud

Plain Vanilla Services Not Enterprise class

Data center with virtualization and consolidation

Best of Both worlds Value Added Services Becomes a cloud player

Next Opportunity - Cloud Business Potential

Forecast on Cloud Spending
60 50 40 30 21 20 14 11 10 0 2008 2009 2010 Year 2011 2012 2013 39 55 Cloud computing replacing on-premise spending 16% 14% 12% 10% 8% 6% 4% 2% 0% 2008 2010 2012 2014 Year 2016 2018 2020 0% 2% 4%

Forecast of On-premise Spending Replaced by Cloud computing

14%

In USD (Billion)

27

8%

1%

1%

The above diagrams are based on data from Deloittes Cloud Computing Forecasting Change given in 2012 Cloud predictions : http://softwarestrategiesblog.com/category/2012-cloud-predictions/

Telecom Services on Cloud

SaaS CRM, Sales and Billing E-mail, Video Content OSS/BSS Configuration and Backup PaaS Service Delivery Platforms (SDP) COTS deployment

IaaS Data center solutions Compute, Storage, Wan optimization controllers (WOC), Application delivery controllers (ADC) Network solutions Unified Communications VoIP, security Network and Application optimization Network Management

Hybrid Cloud in the Telco Context

Hybrid Cloud Requirements Interoperability among Telco and other public/private clouds SLA between the cloud providers Reporting capability Real time update and management of multiple clouds

Cloud Broker

Public Cloud Provider 1

Cloud Consumer

Telco

Cloud Provider

Cloud Carrier

Enterprise Customers & End user

Public Cloud provider 2

Telecom Service Provider Roles

Hybrid Cloud Components and Usage

Cloud Broker Cloud Migration Tool Cloud Provider Cloud Gateway

Real Time and Non-Real time

Geographic proximity [for content providers and multimedia]

Hybrid Cloud usage Complementary services During Cloudburst - Backup -Storage - Augmenting resources during peak load

Cloud Consumer

- Computing

Hybrid Cloud - Challenges, Issues and likely Solutions

Increased operational complexity Performance, Reliability and Latency for cloud interoperability Networking capability support Dependencies among COTS components and Cloud Elements Disparity in Middleware, Database features supported by Cloud providers Application level security Hosting Software components based on Real-time Vs Non Realtime

IaaS

PaaS

SaaS

Compatible Cloud stack among the cloud providers ; use cloud gateways Application Delivery controllers and WAN optimization controllers to improve performance and reduce Latency Libraries with API support for the different cloud providers Tools with unified view and management capabilities across multiple clouds

Solutions

Cloud Interoperability
Cloud Burst
Public Cloud 2

Cloud Brokers
Public Cloud 2

Cloud Burst

Telco Cloud Public Cloud 1

Cloud Consumers Cloud Consumers

Telco Cloud

Cloud service broker

Public Cloud 1
Cloud Consumers

Cloud Gateways
HTTP/REST

Public Cloud 2
VM VM Compute VM

Telco Cloud
Server 1
E-mail server

HTTP/REST

Cloud Gateway

HTTP/REST iSCSI protocol

Public Cloud 1
Cloud Consumers Storage

Hybrid Cloud API and Open Standards

Open standards

OVF - DMTF CDMI - SNIA OCCI - OGF

Control Plane - Initiating/Establishing/tearing down sessions

presence Collaboration HTTP/REST XMPP

Reporting

Management Plane
Provisioning Notification

HTTP/SOAP

Telco Cloud
Telco Cloud Abstraction Layer (API) Libraries/ Web services Telco Data center Cloud Consumers

Public/Private cloud Formats XML JSON RPC

Auth Mechanisms HMAC Auth Tickets

A Telco Hybrid Cloud

SaaS, BPaaS PaaS IaaS

BSS Clearing House

Content Video, Other Media Service Delivery Platform Compute services

Configuration/ Backup

SOA Based Services

Cloud Provider

Storage & Other Data center services

Cloud Broker / Cloud Gateways

Performance Critical Appl. - Charging

CRM, Billing Mobile Virtual Network Operator

Telco Environment

Telco Network

Consumers and SMB

Scenario 1 - Hosting Wi-Fi Directory services

Issues Design Issues - APIs Data Sync with Cache Advantage Scale up / down resource based on demand

SaaS
Telco Cloud

Hotspot Directory Server Local Directory Cache For Real Time Access

PaaS, IaaS
Hosted On Public/ Private Cloud

Offer Directory Services to others

Hotspot Directory

Non-Real Time Data Aggregation

Scenario 2 - IPTV
Content As A Service (CaaS)

Hosted On Public/private Cloud

Content Servers

Service Domain

Transaction Server

Content Encoding

PaaS IaaS

Telco Cloud Network Domain Video Head End

Video Serving

Issues

Advantage

Ensuring QOE Despite Hosting on Cloud Consolidation of IPTV Infrastructure Ensuring low Latency Despite on Cloud Offer IPTV As a Service

Scenario 3 Unified User Profile

Hosted On Public/private Cloud

Content Management System

SaaS

Portal Applications
Hosted On Telco Cloud

PaaS, IaaS
Database Cluster

Issues
Latency for Real Time Application Advantage Big Data On Cloud Can be offered as Service to other Consumers Generalized Solution

Conclusion
Telecom providers have to move from just being a Cloud Carrier to Cloud Provider

Telcos can start as Private cloud providers with potential to become a public cloud provider Effective management of infrastructure and monetizing their resources

Strategic approach to become a cloud provider

Security and Regulations from Government

Enabling Role based access control mechanism

SLAs between the cloud providers

Able to switch between providers without loss or discontinuity of service

Connecting with multiple public cloud providers through open standard APIs

References

1. NIST definition of Cloud computing http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf 2. NIST Cloud computing reference architecture, Sep 2011 http://www.nist.gov/manuscript-publication-search.cfm?pub_id=909505 3. 2012 Cloud Predictions http://softwarestrategiesblog.com/category/2012-cloud-predictions/

Thank You
srinivas.adyapak@wipro.com Venkatesh.nag@wipro.com Wipro Technologies