1

CONTENTS:

Introduction

Landmark of Indian Automobile Industry.

Position of Automobile Industry in India. Five Main Leading Companies of Automobile Industry 1. 2. 3. 4.
5.

Tata Motors Maruti Suzuki Hyundai Motors Mahindra Motors Hero Honda Motors

Conclusion

Q. What is an Automobile?

An automobile is a wheeled motor vehicle used for transporting passengers. It also carries its own engine or motor.

Automobiles are designed to run primarily on roads, to have seating for one to eight people, to typically have four wheels, eight people.

Introduction

AUTOMOBILE SECTOR Mainly engaged in manufacturing motor vehicles or motor vehicle engines. Primary activities are:

Motor cars manufacturing Motor vehicle engine manufacturing Passenger motor vehicle (Passenger Cars, Utility Vehicles & Multi Purpose Vehicles) Commercial Vehicles (Medium & Heavy and Light ) Two Wheelers and Three Wheelers

Major products and services are:

Introduction continued

AUTOMOBILE SECTOR Contributes about 4 per cent in India's Gross Domestic Product (GDP). 5 percent in India's industrial production. Generated about 4.5 lakh of direct employment . About one crore of indirect employment. Establishment of competitive Auto Ancillary Industry, automobile testing and R&D centers. First car ran on India's roads in 1897. Till 1930s, cars were imported directly.

Landmark of Indian automobile industry

1897 First person to own a car in IndiaMr. Foster of M/s Crompton Greaves Company, Mumbai 1901 First Indian to own a car in India - Jamsetji Tata 1905 First Woman to drive a car in India -Mrs.Suzanne RD Tata 1945 Tata Motors 1947 Mahindra & Mahindra Limited 1948 Ashok Motors 1981 Maruti Suzuki 1994 Mercedes-Benz 1995 Ford Motor Company 1996 Hyundai Motor Company 2005 BMW 2007 Audi 2009 Land Rover and Jaguar

Position of Automobile Industry In India

9th largest automobile industry . 2nd largest two-wheeler market, 11thlargest Passenger Cars producers. 4th largest in Heavy Trucks. 2nd largest tractor manufacturer. Annual production of over 2.3 million units. Monthly sales of passenger cars in India exceed 100,000 units.

1.TATA MOTORS
CEO :- Mr. Carl-Peter Froster CHAIRMAN:- Mr. Ratan Tata PUNCH LINE:- Even More Car per Car

Tata Motors Continued

Initially known as TELCO, largest manufacturer of commercial vehicle in India and also the largest private sector company. The most popular vehicles are Indica ,Indigo,Nano etc. The latest innovation of the Tata Motors is the Nano car which is called the people's car. Tata Motors lost their market share in 2010-11 to mainly Ford India and Volkswagen, says SIAM. Lost its market share during the said period, falling to 12.92 per cent with sales of 2,56,202 units.

CEO:- Mr. Shinzo Nakanishi CHAIRMAN:- Mr. R.C Bhargava PUNCH LINE:- Lighter,Faster,Better

Maruti Suzuki Continued

The Company is the result of the alliance of Japan's Suzuki and Maruti. Maruti Suzuki car is for the average Indian. The company produces Zen ,Maruti 800, Maruti Esteem, Maruti Omni etc. It is the first Indian company which manufactured about one million vehicles. Motto of the largest Automobile Company of India:

offer low cost fuel efficient vehicles.

Market share in the passenger car segment fell to 48.74 per cent in the last fiscal from 50.09 per cent in 2009-10.

CEO:- Mr. John Krafick Chairman:-Mr. Mong Koo Chung PUNCH LINE:- Drive Your Way

4.MAHINDRA MOTORS
CEO:- Mr. Anand Mahindra Chairman:-Mr. Keshub Mahindra PUNCH LINE:-Nothing Else Will Do

Mahindra Motors Continued

The company specializes in vehicles for the general purpose utility. It ranks tenth among the largest private sector companies in India. It has about 33 sales offices and the network support is about 500 dealers across India. Increasing its market share to 57.2% over the previous years market share of 51.3%. Formed a new joint venture Mahindra Automotive Australia Pty. Limited, to focus on the Australian Market

5. HERO HONDA MOTORS

CEO:- Mr. Pawan Munjal Chairman:- Mr. Brijmohan Lal Munjal PUNCH LINE:-Desh ki Dhadkan

Hero Honda Continued

Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108. In December 2010, the Board of Directors of the Hero Honda Group have decided to terminate the joint venture between Hero Group of India and Honda of Japan in a phased manner . In August 2011, the company Hero Group was renamed Hero MotoCorp with a new corporate identity

Conclusion

The major strength:

Large domestic market Strong engineering skills in design Competitive auto component for manufacturing plants. Rising in rural demand Increase in income level Cut in exercise duty.

The major opportunities for automotive industry:

Indian automobile has lot of scope for both two wheelers & four wheelers. By analyzing the current trend of Indian economy & automobile industry we can say that there is lot of scope for growth.

Shyam Mohta Vishal Shubham Maheshwari Shubham Khandelwal Sonu Kumar Somendra Sharma Pinky Poonia Roma Sheela Meena
18