A Business Plan On Mushroom Farming

Brand Name
Guchhi
http://ipindiaservices.gov.in/tmrpublicsearch/frmmain.aspx Class 31

Company Name
Magadha Agro Farm Pvt. Ltd http://www.mca.gov.in/DCAPortalWeb/dca/QueryNameActio n.do

MARKETING PLAN

Market segmentation. Target market strategy. Distribution channels. Sales forecasting.

SEGMENTATION

PRICE

TARGETING Lifestyle

PRODUCT

Income

POSITIONING

Geographical segmentation

DISTRIBUTION

PROMOTION

Market Demand There is increase in demand globally Demand of mushroom is more than the production Increasing demand of mushroom by 25% in India There is increase in consumption from 5000 tons in 2001 to 10000 tons in 2004

Rising demand in India

demand
12000

10000

8000

6000

demand

4000

2000

0 2001 2004

Target market in Bihar Patna Muzzafarpur Gaya Darbhanga

Target Hotels in Bihar

Patna Hotel Chanakya Muzzaffarpur Atithi Gaya Niranjana Resort Darbhanga Cafeteria

Maurya Patna

Hotel Embassy International

Hotel Chandralok continental

Shanti Guest House

Hotel Ganga Residency

Hotel Gargee Grand

Hotel Tokyo Vihar

Hotel Pataliputra Ashok

Hotel Windsor Marwari Awas Griha Hotel Samrat

Hotel Kanishka International

Hotel Lumbini International

Hotel Taj Darbar Bodhgaya

Catrers
Annapurna Caterer & Packaging Service Ayush Caterer Angeethi Caterers

Potential customers in local market 1. 2. 3. 4. 5. 6. 7. Hotels Restaurants Industrial consumers Caterers Sudha milk parlour Reliance Fresh Stores

DISTRIBUTION CHANNEL
Product being perishable, company should go for faster and effective distribution network having cold storage facility. Distribution through company delivery vans in local market and distribution through rail or road transport to urban markets.

Production Plant

Warehouses

Restaurant

Caterers

Retail Stores

Hotels

DISTRIBUTION CHANNEL OF AGRO DUTCH

Production 270,000 M ton

Processing Industry (60% ) 157,000 M ton

Wholesale Fresh market (40%) 113,000 M ton

Export (95 % )

Domestic consumption (5 % )

Domestic consumption (17.5%)

Export (82.5 % )

Sales forcasting
40000 35000

30000
25000 20000 15000 10000 5000 0 1st year 2nd year 3rd year 4th year 5th year

Series1

Excel Sheet of Sales forcasting