PESTAL Analysis Of ITALY

Italy officially the Italian Republic (Italian: Repubblica

italiana), is a country located in south-central Europe. It has been ranked as the world's 24th most-developed country It is a founding member of what is now the European Union and part of the Eurozone. Italy is also a member of the G8, G20 and NATO. It has the world's third-largest gold reserves, eighthlargest nominal GDP, tenth highest GDP (PPP)[13] and the sixth highest government budget in the world

P-POLITICAL ANALYSIS
The politics of Italy take place in a framework of

a parliamentary, democratic republic, and of a multiparty system. The judiciary is independent of the executive and the legislative Law-The Italian judicial system is based on Roman law modified by the Napoleonic code and later statutes

E-ECONOMICAL ANALYSIS
Italy has a free market economy characterized by high per capita GDP and

low unemployment rates. In 2010, it was the eighth-largest economy in the world and the fourth-largest in Europe in terms of nominal GDP, and the tenth-largest economy in the world and fifth-largest in Europe in terms of PPP(Purchasing Power Parity) After World War II Italy was rapidly transformed from an agriculture based economy into one of the world's most industrialized nations and a leading country in world trade and exports. Italy is well known for its influential and innovative business economic sector, an industrious and competitive agricultural sector(Italy is the world's largest wine producer), and for its creative and high-quality automobile, industrial, appliance and fashion design. Italy suffers from structural weaknesses due to its geographical conformation and the lack of raw materials and energy resources. The country has an inefficient state bureaucracy, low property rights protection and high levels of corruption, heavy taxation and public spending that accounts for about half of the national GDP.
than private enterprises

Its economy depends more on State-funded industry or on State-related jobs, rather

S-SOCIAL ANALYSIS
Roman Catholicism is by far the largest religion in the country, although

Catholicism is no longer officially the state religion.

Bourgeoisie (10% of the working population) includes high-class

entrepreneurs, managers, politicians, self-employed people, etc. White-collar middle class (17% of the working population) includes middle class workers not employed in manual work. Urban petit bourgeoisie (14% of the working population), is mainly made up of shopkeepers, small-business entrepreneurs, self-employed artisans etc. Rural petit bourgeoisie (10% of the working population) consists of small entrepreneurs or estate owners who operate in the countryside, mainly in agriculture and forestry. Urban working class (37% of the working population) refers to the people employed in manual work. Rural working class (9% of the working population) consists of people operating in the primary industry, such as farmers, loggers, fishermen etc

T-TECHNOLOGY ANALYSIS

HISTORY
Founded: July 11, 1899 in Turin, Italy Founder: Giovanni Agnelli Headquarters: Turin, Italy
Industry: Automotive, publishing, finance and metallurgy Products: Autos, Trucks, vehicular equipment and financial services

SUBSIDIARIES
Automobiles: Ferrari Maserati Fiat Group Automobiles Abarth & C. Alfa Romeo Automobiles Fiat Automobiles Fiat Light Commercial Vehicles Lancia Automobiles

MAJOR MARKETS
MAJOR EUROPEAN COUNTRIES
UNITED STATES OF AMERICA MAJOR PARTS OF AFRICA OCEANIA- AUSTRALI A , NEW ZEALAND ASIA

MAJOR GLOBALCOMPETITORS
GENERAL MOTORS VOLKSWAGEN FORD MOTORS DIAMLER CHRYSLER MITUSBISHI BMW

HYUNDAI GROUP
SUBARU PORSCHE

KEY USP OF FIAT MOTORS

ELEGANT MODEL
UNIQUE DESIGN AFFORDABLE GLOBAL LUXURY BRAND

GLOBAL MARKET ENTRY

Fiat Auto has unveiled a remarkably detailed plan that

will see Fiat and Chrysler combine forces to produce six million new vehicles a year by 2014
2014 is scheduled to see the new Fiat Group Auto

division sell a total of 2.15 million vehicles in Europe, including 350,000 Alfas, 295,000 Chrysler/Lancias and 125,000 Jeeps. Plans for North America are more modest with 20,000 Fiat-badged cars and 85,000 Alfas, including the new Spider.

CORPORATE GOVERNANCE
Ethical Transperant & Ethical Way.
Aligned with International Best Practice &

principle endorsed by Italian Corporate Governance code for listed companies.

Expanded to incorporate a set of values,rules and procedures which reflect regulatory changes and improvement in Corporate Governance Practice

CORPORATE SOCIAL RESPONSIBILTY

Project

ESPORTISTACIADADAO is an ambitious Educational Project for Human Development & Social Integration of over 7oo Teenager & Children from Serra Community, Brazil. Supplementary School offering Youth Sports, Cultural Activities & Learning Labs to keep them away from Perils of Street Life. Mangaberias Park, largest green area in city with a Library with 3000 books. A team of Social workers monitoring the participation of youths, Health of children under age of 5 & Pregnant women. Benefit to more than 3000 People from this project.

MAJOR ACHIEVEMENTS
Manufactured since 2007 in Poland and since 2011 in

Mexico, the Fiat 500 has reached the 1,000,000 mark.

Sold in over 100 countries around the world, the icon of

Italian style boasts thousands of customisations, so many that it is difficult to find two that are identical. The Fiat 500 was recently revamped with the arrival of the 2013 range saloon and convertible versions introducing six brand-new body colours, two new versions (Street and Colour Therapy)

MAJOR ACHIEVEMENTS
R&D:

In 2011, investment in R&D the development of the 2012 Chrysler 300 and 2012 Dodge Charger, both with a fuel economy of 31 miles per gallon on the highway, 15% better than their predecessor 2011 models. It also led to the development of the all-new Dodge Dart, a small fuel-efficient vehicle with a verified unadjusted combined fuel economy of 40 miles per gallon.
INNOVATION: FIAT PANDA, GRANDE PUNTO, FIAT 500 NPD : Alfa Romeo Spider , Ferrari Testa Rossa

BRAND COMMUNITY