Motivation process: principles and methods

Motivation
The set of forces that cause people to behave in certain

way. The psychological feature that arouses an organism to action toward a desired goal and elicits, controls, and sustains certain goal directed behaviors. As defined by Pritchard and Ashwood, is the process used to allocate energy to maximize the satisfaction of needs.

Theories
Need hierarchy theory

Herzberg's two-factor theory

Alderfer's ERG theory

Employee motivation
Motivated employees always look for better ways to

do a job. Motivated employees are more quality oriented. Motivated workers are more productive.

The Coca-Cola Company

is an American multinational beverage corporation and

manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia.

 From the early beginnings when just nine drinks a day were

served, Coca-Cola has grown to the worlds most ubiquitous brand, with more than 1.8 billion beverage servings sold each day. When people choose to reach for one of The CocaCola Company brands, the Company wants that choice to be exciting and satisfying, every single time. The company is headquartered in Atlanta, Georgia, United States. Its stock is listed on the NYSE and is part of DJIA, S&P 500 Index, the Russell 1000 Index and the Russell 1000 Growth Stock Index. Its current chairman and chief executive is Muhtar Kent.

SWOT analysis of CocaCola Company

Location of factor Favorable Internal Strengths 1. Worlds leading brand 2. Large scale of operations 3. Strong revenue growth 4. Heavy Advertising and promoting activities Opportunities 1. Growing bottled water market 2. Growing Hispanic population in the US 3. Acquisition Type of factor Unfavorable Weaknesses 1. Sluggish performance in North America 2. High burden of external debts for the last few years 3. Less aggressive market position Threats 1. Intense competition 2. Dependence on bottling partners 3. Sluggish growth of carbonated beverages

External

Step-analysis of Coca-Cola Company

Social factors Technological factors Economic factors 1. In 2001, the recession influenced the companies operations 2. Coca-Cola can borrow capital and invest in other products 3. Borrow to advance its research of new products and technology Political factors 1. Changes in Laws and Regulations 2. Changes in NonAlcoholic business era 3. Political Conditions 4. Ability to penetrate emerging and developing markets 1. Majority of US 1. The efficiency of citizens are prefer company's healthier lifestyles advertising 2. Customers aged 2. Marketing and from 37 to 55, are promotional concerned with programs their nutrition, 3. Entrance of cans also the same with and plastic bottles children in the past 4. entrance of new machineries' equipment all the time 5. Six factories in Britain by using modern technology equipment

Motivation process: principles and methods in Coca-Cola