Professional Documents
Culture Documents
Discussion Today
The nature of opportunity How entrepreneurs really work Business Plan or Business Model? Forecasting The opportunity model A reality check: What entrepreneurs are really like
New Paradigms
Economic Growth
Transport
Farm
Consumption
Education
Air Transport
Development
Health
Waste
Social
State of the economy Shift in focus on where to spend money Level of disposable income Level of debt
Economic
Technology
Restriction of existing regulations New regulations and impact on product markets and supply chains
Regulation
Changing traditions
Aspirations
Where am I now? Where do I want to be?
Perceptual Changes
Attitudes
The Environment
Changing Affluence
Global Convergence
New technology
The benefits of exercise and working out in a gym Changing Perceptions Women wanting a safe and secure environment Pick up womens changing perceptions Result in creation of Fernwood Womens Health Club Concept
Support/Facilitate
Intellectual Property Laws
Legal System Property Laws Labour Laws Business Formation Procedures Opportunity
Anti-trust Laws Environmental Laws Licensing & Permits Specific Regulatory Bodies i.e., Pesticides Board Product Standards & safety Board of Investment
Taxation
Trade barriers & Protection Fiscal & Monetary Policy Contract Enforcement
Encourage/Discourage
Regulate/Control
Flux & Transformation DVD Rental Airlines Computer & Mobile Phone
Changing Technology Wholesaling Routine Small Retail FMCG Manufacturing Market gardening Cash cropping Subsistence Farming Consulting Business Fast Food Medical Services Non-Routine
Relatively Stable
Increasing Complexity
Demographics Shock
New Information
Change
Merging Industries
New Opportunities
Gestalt Regulation
Degree of ambiguity
Active/Imaginative
Analytical
Allocative
Supply/Demand changes Demographic changes Value creation
Construction
New technologies New Business models
Intuitive
va no Locus of change In
n io t
Imitation
Deductive
(Black & white) Replication & Extension
Discovery
Incongruities Structural changes
Inductive
Passive/Reactive
Hunter (2012)
Low High
Intuitive
Large Companies & Consumer Type Markets
High analytical & Low intuitive opportunities, high strategy & low tactical exploitation
High
Breakthrough Technology
High analytical and high intuitive opportunities, high strategy & high tactical exploitation
Hunter (2012)
Analytical
Imitative Business
Low analytical & low intuitive opportunities, low strategy & low tactical exploitation
Entrepreneurial
Low analytical & high intuitive, low strategy & high tactical exploitation
Imitative
Allocative
Discovery
Construction
Market Orientation
Entrepreneurial Orientation
Location
(General Characteristics)
1. 2. 3. 4. 5. 6. 7.
Cheap Good standard of hygiene Good service Fast and efficient Specialize in a particular food Know what to expect A meeting place for people
Potential success parameters
Hunter (2011)
Concept Extraction
Fastfood
Brand Theme
Features Benefits
Strategy Characteristics
Organically produced high active concentration shampoo with product variants to suit various conditions.
Underlying Assumptions
High & discerning Low Rapidly growing market end. competition segment. Customers who in segment. want mass custom produced products. Products match Sustainable personal values.
Customers
Service
Convenience
Price
Quality
Relationship
Laundry Service
Risk
Change in how and where people buy the product None None Some Great
None
Low
Medium
Some
Low
Medium
High
Great
Medium
High
Dangerous
We can land a man on the moon and return him successfully to Earth but we are still not too sure what factors make a firm successful
Creativity
Idea
Process
Turn into Opportunity
Innovation
Final Commitment
NPD
Strategy
Start-Up
Growth
Your Moves
Hunter (2011)
Ideas match
Opportunities
Strategies
Opportunity Match
Performance
Spots
Selects
Management Capability
Innovation
Strategic Thinking
Venture Operations
Uniqueness / Differentiation
Competitive Advantage
Resources
Networks
Costs: To customers, to operate Knowledge: Competitive environment Relationships: Customers, suppliers, financiers, (relative power) Structure: Organizational ability Technology: strength
Opportunities
Firm Opportunity Trajectory
ork tw Ne
Firm Alternative Opportunity Trajectory
Environment
Family Values
Personal Goals
Family Goals
Business Goals
Business Competencies
Knowledge Production & Operations Marketing Personnel Financial Risk Management Horizontal and vertical expansion
Aspirations
Self view Income needs Time Horizon View of retirement Opportunity cost of doing other activities Passion
Family Considerations
Generational evolution Grooming successors Family aspirations Lifestyle Attachment
Asset Fulfillment
Value Type Needs Wants Liquidity needs Alternatives
Future (Retirement)
Time horizon Investment options Risk management Tax planning Opportunity cost of doing other activities Exit barriers
Motivational Origins
Vision Platform - Perception Time & Space Potential Concept Generator Making Connections
Concepts
Learning:
Conceptual World Identifying concepts Real World Experimentation & Testing
Sources of Opportunity
Ideas
A Narrative
The Secret
Forecasting
Rate of Adoption Innovation 100% 80% 60% 40% 20% Growth Maturity
1975
1980
1985
1990
1995
2000
2005
2010
Market Research
Less than 2% of filed patents are ever commercialised Does a new invention have consumer benefits or create any competitive advantage? Can consumers accept the new invention?
Product Evolution
Pre 1900s
Laundry Blue
Up to Late 1940s
Will radically Thischange the changes the parallel of the a timeline into market gradually new industry The effect of competitor Without any changes our innovation will bring product timeline will remain relatively evolution unaltered
Media Reports
Availability Increases
The Continuum from media reports to wisdom in relation to availability and usefulness
Knowledge Wisdom
Usefulness Increases
Product Cockroach Control Raid Advanced Baits (3 Baits) Mortein Roach Trap No Cockroaches
Supermarket Retail Prices New Zealand June 2002 Size Pak N Save Woolworths 30ml 4 traps 500ml $3.75 $6.07
Foodtown
Warehouse
New World
Gilmours $3.53
$6.99
$6.55
$6.75 $10.39
Ant Control Raid Ant Killer No Ants Gel Bait No Ants Bait Stations Mortein Ant Nest Stop Neverong Ant Raid Ant Baits Ant Ban No Ants 120ml 60ml 4 baits 250ml 3 pack 500ml $3.16 $3.69 $7.72 $3.95 $3.91 $4.25 $4.15 $10.99 $3.70 $7.60 $3.49 $3.79 $7.99 $4.99 $3.18 $7.30 $3.99 $2.90
$2.38
Moths/Other Raid Moth Proofer Mortein Mosquito Coils Raid Portable Mozzie Repeller Spiral Fly & Mosquito Rep. Mortein Mozzie Zapper No Fleas/No Spiders
10 coils
$3.29 $10.65
500ml
$10.99
New Zealand Sales Forecast (Net Invoice Price*) Account: Auckland/FoodStuf s/Progressive Product: Roach Attack 140grams
%Year No Stores 5.10% 4.96% 6.95% 10.92% 11.92% 11.92% 11.92% 11.92% 7.94% 5.96% 5.79% 4.70% 100.00%
Total Account
274 Vol Val Auckland/ 42 Vol New World Val Auckland/ 19 Vol Pak N Save Val Auckland/ 130 Vol Four Square Val Auckland/ 14 Vol Non Banner Val Progressive/ 30 Vol Foodtown Val Progressive/ 39 Vol Supa Value/Fresh Val
July August Sept. 61.46 59.78 83.70 $4,447.54 $4,325.97 $6,056.36 12.60 12.60 17.64 $911.74 $911.74 $1,276.43 5.70 5.70 7.98 $412.45 $412.45 $577.43 25.35 25.35 35.49 $1,834.33 $1,834.33 $2,568.06 2.73 1.05 1.47 $197.54 $75.98 $106.37 9.00 9.00 12.60 $651.24 $651.24 $911.74 6.08 6.08 8.52 $440.24 $440.24 $616.33
October 131.52 $9,517.13 27.72 $2,005.82 12.54 $907.39 55.77 $4,035.52 2.31 $167.15 19.80 $1,432.73 13.38 $968.52
November 143.48 $10,382.33 30.24 $2,188.17 13.68 $989.88 60.84 $4,402.38 2.52 $182.35 21.60 $1,562.98 14.60 $1,056.57
December 143.48 $10,382.33 30.24 $2,188.17 13.68 $989.88 60.84 $4,402.38 2.52 $182.35 21.60 $1,562.98 14.60 $1,056.57
January 143.48 $10,382.33 30.24 $2,188.17 13.68 $989.88 60.84 $4,402.38 2.52 $182.35 21.60 $1,562.98 14.60 $1,056.57
Februrary 143.48 $10,382.33 30.24 $2,188.17 13.68 $989.88 60.84 $4,402.38 2.52 $182.35 21.60 $1,562.98 14.60 $1,056.57
March April May June 95.65 71.74 74.99 56.63 $6,921.55 $5,191.16 $5,045.33 $4,098.04 20.16 15.12 12.60 12.60 $1,458.78 $1,094.08 $911.74 $911.74 9.12 6.84 5.70 5.70 $659.92 $494.94 $412.45 $412.45 40.56 30.42 40.56 25.35 $2,934.92 $2,201.19 $2,934.92 $1,834.33 1.68 1.26 1.05 1.05 $121.56 $91.17 $75.98 $75.98 14.40 10.80 9.00 5.85 $1,041.98 $781.49 $270.00 $423.31 9.73 7.30 6.08 6.08 $704.38 $528.29 $440.24 $440.24
Total 1209.42 $87,132.39 252.00 $18,234.72 114.00 $8,249.04 522.21 $37,787.12 22.68 $1,641.12 176.85 $12,415.63 121.68 $8,804.76
Group Auckland Foodstuffs/New World Foodstuffs/Pak N Save Foodstuffs/Four Square Foodstuffs/Non Banner Progressive/Foodtown Progressive/Supa Value/Fresh Woolworths/Prog. Welling Woolworths: Big Fresh Price Choppers Foodstuffs/New World Foodstuffs/Pak N Save/Right Foodstuffs/4 Square/non-bann Foodstuffs/South Island New World Pak N Save Four Square On the Spot
100% 100% 65% 25% 100% 65% 100% 100% 100% 100% 65% 25% 100% 100% 20% 5%
0.5 0.5 0.5 0.5 0.5 0.4 0.5 0.5 0.5 0.5 0.5 0.4 0.5 0.5 0.5 0.5
100% 100% 65% 25% 100% 65% 100% 100% 100% 100% 65% 25% 100% 100% 20% 5%
0.8 0.8 0.8 0.5 0.8 0.5 0.8 0.8 0.8 0.8 0.5 0.5 0.5 0.5 0.25 0.25
100% 100% 65% 25% 100% 65% 100% 100% 100% 100% 65% 25% 100% 100% 20% 5%
0.8 0.8 0.8 0.6 0.6 0.5 0.8 0.6 0.8 0.6 0.6 0.5 0.6 0.5 0.6 0.5
100% 100% 65% 25% 100% 65% 100% 100% 100% 100% 65% 25% 100% 100% 20% 5%
0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.6 0.5
100% 100% 65% 25% 100% 65% 100% 100% 100% 100% 65% 25% 100% 100% 20% 5%
0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5
100% 100% 65% 25% 100% 65% 100% 100% 100% 100% 65% 25% 100% 100% 20% 5%
0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25 0.25
100% 100% 65% 25% 100% 65% 100% 100% 100% 100% 65% 25% 100% 100% 20% 5%
0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4
100% 100% 65% 25% 100% 65% 100% 100% 100% 100% 65% 25% 100% 100% 20% 5%
1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
Roach Attack 140gram Ant Attack 150grams Ant Attack 50ml No-Moz Cit. Candle 3x35gram No-Moz Cit. Candle 100grams Fun Candle 3x35grams Prewash Stain Bar 100grams L/S Wardrobe 30grams Percentage Distribution Gained
Account
5% 5% 5% 5% 5% 5% 5% 5%
5% 5% 5% 5% 5% 5% 5% 5%
7% 7% 7% 7% 7% 7% 7% 7%
8% 8% 8% 8% 8% 8% 8% 8%
6% 6% 6% 6% 6% 6% 6% 6%
5% 5% 5% 5% 5% 5% 5% 5%
5% 5% 5% 5% 5% 5% 5% 5%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Carton size
Unit calculations:
6 $5.98 $0.54 $5.44 $13.05 $19.57 $0.00 $19.57 $0.00 $19.57 $0.00 $4.89 $14.68
6 $3.45 $0.31 $3.14 $7.53 $11.29 $0.00 $11.29 $0.00 $11.29 $0.00 $2.82 $8.47
6 $3.49 $0.32 $3.17 $7.61 $11.42 $0.00 $11.42 $0.00 $11.42 $0.00 $2.86 $8.57
24 $3.99 $0.36 $3.63 $26.12 $64.15 $3.21 $60.94 $9.14 $51.80 $0.00 $15.23 $34.64
24 $3.99 $0.36 $3.63 $26.12 $64.15 $3.21 $60.94 $9.14 $51.80 $1.92 $15.23 $34.64
0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Retail Margin 40% Gross Invoice Price Warehouse Allow. 0% Net Invoice Price Trading Terms 0% Net Pricing Case Deals (ave. 0%) Fertool Margin 25% Net Price
Carton size
Unit calculations:
6 $5.98 $0.54 $5.44 $13.05 $19.57 $0.00 $19.57 $0.00 $19.57 $0.00 $4.89 $14.68
6 $3.45 $0.31 $3.14 $7.53 $11.29 $0.00 $11.29 $0.00 $11.29 $0.00 $2.82 $8.47
6 $3.49 $0.32 $3.17 $7.61 $11.42 $0.00 $11.42 $0.00 $11.42 $0.00 $2.86 $8.57
24 $3.99 $0.36 $3.63 $26.12 $64.15 $3.21 $60.94 $9.14 $51.80 $0.00 $15.23 $34.64
24 $3.99 $0.36 $3.63 $26.12 $64.15 $3.21 $60.94 $9.14 $51.80 $1.92 $15.23 $34.64
0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
0 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Retail Margin 40% Gross Invoice Price Warehouse Allow. 0% Net Invoice Price Trading Terms 0% Net Pricing Case Deals (ave. 0%) Fertool Margin 25% Net Price
Product Benefit Strategies Launch Immediate Product Ant Attack Powder 150grams Perceived Consumer Benefits a) can use indoors b) Non-Toxic c) Only use when problem arises a) can use indoors b) Non-Toxic c) Only use when problem arises d) Can be used on walls, etc. a) Realign product as a small space air freshener as well as insect repellent. a) Super strength boosted product. b) New presentation Promotional Strategies Instore POP material
immediate
immediate immediate
Instore POP material a) Instore POP material b) regional radio when wholesaler appointed. c) Newspaper a) Instore POP material b) block/demo/promoters a) Instore POP material b) block/demo/promoters a) Instore POP material b) block/demo/promoters c) regional radio when wholesaler appointed. a) Instore POP material b) block/demo/promoters c) regional radio when wholesaler appointed. a) Instore POP material b) block/demo/promoters c) regional radio when wholesaler appointed. a) Instore POP material b) block/demo/promoters a) Instore POP material b) block
Citrus All purpose Cleaner 500ml Thick Bleach Non-Toxic Knock Down Aerosol
a) Powderful Natural solvent cleaner b) fresh orange citrus fragrance a) More powerful than ordinary bleach b) Can use on toilet bowl and walls a) Non-Toxic b) Safe near food
Nov. 2003
Feb. 2004
a) Natural Antiseptic
Essential Home Products Pty. Ltd. Cost & Pricing Matrix Product Roach Attack 140grams Ant Attack 150grams Ant Attack 50ml No-Moz Citronella Cnd. 3x35g No-Moz Citronella Cnd. 100g Aroma Fun Candle 3x35grams Prewash Stain Removal Bar Living Scents Wardrobe 30g Ctn 24 24 24 24 24 24 48 24 Landed Cost $24.73 $17.48 $36.46 $20.77 $15.45 $29.30 $35.44 $12.48 Net Price* $70.18 $40.49 $40.96 $31.10 $22.30 $44.60 $39.67 $19.83 Net Price** $77.63 $44.79 $45.31 $34.40 $24.67 $49.33 $43.88 $21.94 Net Invoice Gross Invoice RSP Value Value Price Carton*** $91.33 $96.14 $72.36 $52.69 $55.46 $75.36 $53.30 $56.11 $76.08 $40.47 $42.60 $57.84 $29.02 $30.55 $41.52 $58.04 $61.09 $82.80 $51.62 $54.34 $73.92 $25.81 $27.17 $36.96 RSP Carton**** $143.52 $82.80 $83.76 $63.60 $45.60 $91.20 $81.12 $40.56
* Net Price: After discounts, trading terms & brokerage fees ** Net Price: After discounts & trading temrs before brokerage fees ***Before GST ****After GST
Citronella Candle 100grams Citronella Candle 70grams Non-Toxic Knock Down Aerosol Non-Toxic Surface Aerosol Prewash Stain Removal Bar Citrus Cleaner Ant Attack Powder Ant Attack Liquid Roach Attack Wardrobe Small A/fresh
M. Mrk't X X X X
X X X
Sureguard Mini Strips Mortein Moth & Insect Strips Cedar fresh Moth Balls
RSP Position Decision Making Matrix Pack Price Cost/ Competitor Claims Size Unit 6 baits $3.34 n/a 1. Honey, malt, soya 21grams extract 2. Lasts 3 months 3 pack $8.89 n/a 1. Kills up to 6 months 60grams 3 pack $7.69 n/a 15 grams 18 balls $4.83 n/a 1. 100% natural cedar 2. Repels moths & oth. 3. Prevents mildrew
EHP Claims
500grams
$5.39
0.01/g
1. Repels cockroaches, moths, silverfish & other crawling insects 2. Non-toxic 3. No insecticides 4. Natural citronella & Lavender oils 5. Leaves clothes & linen smelling fresh 6. Takes away the smell of pets from the home 7. No naphthelene or PDCB 1. Controls ants outside 1. Non-Toxic the home 2. No insecticides 1. Controls ants outside 3. Natural essential oils the home 4. Can use inside home
$3.45
Mortein Ant Sand Baygon Insect Dust Hortico Ant Killer Dust Combat Ant Rid Baygon Ant Killer
0.016/g
No-Moz Fly-Away 3x35grams Citronella Candle No-Moz Fly-Away 100grams Citronella Candle
Radience Citronella Candles No-Moz Citronella Candles Heat Beads Citronella Candle No-Moz (small bucket) No-Moz (large bucket)
Haze Air freshener Candle Parrot Aromatherapy Candles Romantics Aromatherapy Candles 2 pack Aroma Scents 6 pack
120grams 300grams
Tea candle concept .0083/g claims 1.5% active .0095/g citronella 0.0133/g 0.015/hr 1. Claims 20 hours burning time 0.016/hr 1. Claims 50 hours burning time n/a
1. Non-toxic 2. No insecticides 3. Natural essential oils 4. Use inside the home 1. Non-toxic 2. Safe near food 3. 5% active citronella (not claimed on pack) 4. 3x35grams approx 27 hours burning time 5. 100grams approx 15 hours burning time 1. To help create moods to relax, relieve stress and invigorate
$3.49
$2.65 $1.90
$3.80
Cedar Fresh Moth Balls Hovex Camphor (2 pack) Fragrascene Deodorant Block Parry's Fresh Guard Parry's Deodorant block Wardrobe Wonder
Small Space Gel Air Fresheners
28 24 44 8
16 44 12 44 20 12
32 56 32 80 4
84 20
56
12 48 20 20 0
0 24 28 16 48 16 8
Haze Mini Scents Gel (2 pack) Glade Secrets (2 pack) Generic Gel Haze Crystal Air Ambi Pur Gel Generic Gel Glade Country Garden Gel
52 40 84 36 32 60 36 52 76 112 28 84 20 24 24 48 40
36
0 56
64
40 48 52
48 48 36
44
38 48 84 33.6 40.8 86 46
Citronella Candles
Radience Citronella Candles (3 pack) No-Moz Citronella Candle Heat Beads Citronella Candle No-Moz Small Bucket Citronella Candle No-Moz Large Bucket Citronella Candle
Oil
12
20
24 8 8
24
14.67 8 12
16
Haze Glass Parrot Aromatherapy candle Romantics Aromatherapy Candle (2 pack) Aroma Scents (6 pack) Parrot Tea Candles
0 0 0 0 0
56
16 0 8
12
20
17.33
Sureguard Mini Strips (3 pack) Mortein Moth & Insect Strip (3 pack) Cedar Fresh Moth Balls Hovex Camphor (2 pack) Fragrascene Deodorant Blocks Parry's Fresh Guard 100grams Parry's Deodorant Block 50grams Wardrobe Wonder 60grams
3808
Column Heading Definitions
HS
Code
SS
Units
Description
Description INSECTICIDES, RODENTICIDES, FUNGICIDES, HERBICIDES, ANTI-SPROUTING PRODUCTS AND PLANT-GROWTH REGULATORS, DISINFECTANTS AND SIMILAR PRODUCTS, PUT UP IN FORMS OR PACKINGS FOR RETAIL SALE OR AS PREPARATIONS OR ARTICLES (FOR EXAMPLE, SULPHUR-TREATED BANDS, WICKS AND CANDLES, AND FLY-PAPERS) Rate #
3808
INSECTICIDES, RODENTICIDES, FUNGICIDES, HERBICIDES, ANTI-SPROUTING PRODUCTS AND PLANT-GROWTH REGULATORS, DISINFECTANTS AND SIMILAR PRODUCTS, PUT UP IN FORMS OR PACKINGS FOR RETAIL SALE OR AS PREPARATIONS OR ARTICLES (FOR EXAMPLE, SULPHUR-TREATED BANDS, WICKS AND CANDLES, AND FLY-PAPERS): Insecticides: Goods, as follows: (a) camphor; (b) fly-papers; (c) mosquito spirals Free and coils
3808.10 3808.10.10
---
kg .. .. kg
Other
Fungicides
kg kg
kg
Goods wholly of, or with a basis of: (a) pentachlorophenol; (b) 2,4-dichlorophenoxyacetic acid, its salts or esters; or (c) 2,4,5-trichlorophenoxyacetic acid, its salts or esters Goods wholly of, or with a basis of: (a) chlorsulphuron (C12H12ClN5O4S); or (b) metsulphuron methyl (C14H15N5O6S) Other Disinfectants 5%
49
kg
50 3808.40.00 57
kg kg
Hunters Brands Sdn. Bhd. Standard Product Costing Sheet Product: Ant Attack Liquid 100ml Size: Date: 1 0.1 No. Packets per Outer Carton: Batch Size (Kg): 0.1 16/6/03 6 100
Formulation No: Units per packet: Individual Unit Size: Part 1: Chemical Materials Ingredient Ethanol Clove Oil Peppermint Oil Citronella Oil Quantity 93 5.25 0.7 1.05
Price Extension $2.500 $232.500 $35.000 $183.750 $38.000 $26.600 $35.000 $36.750 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000 $0.000
100 Batch Cost: Cost Per Kilogram: Cost per raw unit: Cost per Packet: Cost Per Outer Qty: Ctn Cost per yield: 1000 Date Last Updated: $479.600 $4.796 $0.480 $0.480 $2.878 $2.878
Ave. Yield/ Units per Batch: Part 2: Packaging Materials Item Ant Attack Ant Attack Ant Attack Ant Attack
Quantity 6 6 6 1
Total Packaging: Part 3: Labour Mean Labour Cost Mean Fixed Overhead Mean Administrative Cost Part 4: Total Product Cost Unit $0.480 $1.110 $0.117 $1.706 Carton $2.878 $6.660 $0.700 $10.238 % Total 28.11 65.05 6.84
Extension $1.140 $0.570 $4.500 $0.450 $0.000 $0.000 $0.000 $0.000 $0.000 $6.660
Materials Packaging Labour Total Part 5: Selling Prices and Margins Sell Price Transfer Price Sell 1: Whole/Distributor Sell 2: Retailers Sell 3: Export Sell 4: Other
Wholesaler: National 1 Super Cit. candle Carton Size 24 RSP (Unit) Margin RP (Carton)
Carton calculations:
2 Roach Attack 24 $5.60 16.67% $112.00 15.00% $16.80 $95.20 15.00% $16.80 $78.40 5.00% $5.60 $72.80 $1.00 132.81% $40.96 $30.84
Wholesaler Price Structure & Sales Projection Location: 3 4 5 Ant Ant Citro Attack (P) Attack (L) Fresh 500ml 24 24 12 $4.20 16.67% $84.00 15.00% $12.60 $71.40 15.00% $12.60 $58.80 5.00% $4.20 $54.60 $1.00 178.86% $34.38 $19.22 $5.90 16.67% $118.00 15.00% $17.70 $100.30 15.00% $17.70 $82.60 5.00% $5.90 $76.70 $1.00 73.38% $32.04 $43.66 $7.90 16.67% $79.00 15.00% $11.85 $67.15 15.00% $11.85 $55.30 5.00% $3.95 $51.35 $1.20 39.30% $14.15 $36.00
Date: 1/6/03 6 7 8
$3.50 16.67% $70.00 15.00% $10.50 $59.50 15.00% $10.50 $49.00 5.00% $3.50 $45.50 $1.00 54.29% $15.66 $28.84
$0.00
$0.00
$0.00
Whl'slr Margin % Whl'slr GP (RM) Gross Invoice Price A&P % A&P Amount (RM) Net Invoice Price Media % Media Amount (RM) Net Price (Before Mrkt) Freight Gross Margin % Gross Margin RM Cost
$0.00 $0.00
$0.00 $0.00
$0.00 $0.00
$0.00 $0.00
$0.00 $0.00
$0.00 $0.00
Curiosity
Exploration Discovery Openness to Learning Excitement Obsessive Persistence New Skills Dedication Passion for the domain
Mastery
Networks
Competitive Field
Skills, Capabilities
Strategy
Resources
Making Connection
Vision Platform
Hunter (2012)
Interrelated Factors
Economic
Stage of economic development. State of the economy. Level of disposable income. Macroeconomic, general industry conditions, financial &geographical environment.
Technology
Current state of the art and emerging technology. Re-evaluating and utilizing existing technology in new areas. New knowledge. Invention.
Our upbringing, domicile outlook, experiences, interests, skills & abilities, assumptions, beliefs, attitudes, perception, cognitive processes, patterning and biases, our inner psych and emotions, imagination, energy, and passion, etc. The way we interact and stimulated by the environment and make connections
Airlines
Mega Business
Large manufacturing Mall Type Shopping Centres Modern Extensive Farming Enterprises
Large Business
Lifestyle Businesses Independent specialty Retail Specialty Wholesaling Ambition, sense of mission, attitudes, beliefs, values, available (and potential resources), self efficacy, networks, skills, competencies, and capabilities, etc. Corner Shops
SME Level
Microentrepreneurs
Vision Platform
Developed Economy
Under-developed
Economy
Traditional Economy
Government tries to attract foreign aid and investment Ability to allocate resources within economy not efficient at this stage Very low rates of SME formation and high informal economy
High level of research & development Developing High level of industrial Economy innovation High market segmentation and specialization Sophisticated logistic supply chains Higher emphasis on education Very high number of SMEs Surge in infrastructure projects High level of firm and that spur on economic growth individual compliance through improved transport links, regulation etc. Vast majority of population International markets entered resides in urban areas and channels developed through Very stable institutional OEM and contract production environment Increasing wages, productivity, Abandonment of elite and and employment leading to rising favored groups within the living standards business sector where an Increasing professionalization of egalitarian values prevail workforce and management society needed to compete Very high value placed upon internationally education in society
Still under-developed logistic systems Some wealth driven businesses (i.e., hotels) by elite families
Developed Economy
Local firms exporting to the world
Under-developed Economy
Still building infrastructure Some rent-earning feudal elements
Developing Economy
Still factor and investment rather than innovation driven
Malaysia
Increased Investment Increased Saving Population Growth Increased Demand Increased Opportunities Increased Knowledge New Skills & Capabilities
Those with natural talents emerge quickly
Increasing Education
Emerging Culture
Shifting Values Traditional/colonialization Developing Economy Agriculture based lifestyle Connection with extended family Subsistence orientation Rural value base Acceptance of situation Little saving Urban based lifestyle Cut off from extended family Planning orientation Changing to urban values Seek to improve situation Saving for capital
1750
1775
Armed conflict forced American merchants to manufacture
1800
1825
1850
1875
1900
Bismarck instituted health & accident insurance
1925
1950
Regulation instituted to control banking, railways, business (a political The use of steam technology for transport the railways Britain invention) The development of the American West
The beginnings of governments using fiscal & monetary policy to control the economy Frederick Taylor developed Scientific Management
Development of canals in Britain and America Development of the steam engine Ocean going coal based steam ships Whaling industry for lamp oil & whalebone
Borden develops the process to produce condensed milk Development of the electronic telegraph
First Sears Catalogue published Henry Ford produces first mass produced automobile The invention of the telephone switchboard
Use of water frame to spin cotton credited to Richard Arkwright Spinning mule invented by Samuel Crompton First self powered automobile
Formation of the Western Union Telegraph Company Invention of the tire First useable electric light globe Invention of home refrigerator by Jacob Perkins
Invention of the jet engine Refrigerated railway box cars (ice system) First electric power distribution Refrigerated railway box cars (mechanical system)
The industrial revolution in Great Britain, Europe and the United States
Between the wars The post war and collapse of growth years international trade
Automobile
Chassis
Engine
Tires
Braking System
Environment
Suspension systems
Rubber Fuel
Alloys
Road Rules
Steel
Hydraulics
Market Void
Technology Infusion
Structural changes
Resource Monopoly
Regulation
Non-Innovative
Incongruities
Invention
Physical Resource
Effect on Product
Demographic Changes
Incremental Improvement
Capability Resource
New Processes
Legal Resource
Adaptation Perceptual Changes New Processes Adaptation, combination & integration Brand Resource Extension
Copy/ Imitation
Figure 9.9. The General Tools of Intellectual Property in Business Strategy Influence of New Technology Competitors
Product Development
- New to company product - New Style, variant or benefits
Market Strategy
Market parameters (mix) Channels Knowledge Image & Story (target) Knowledge, Creativity, Branding, Trademarks, Copyright
The Market Place Values Expectations Emotions Recognition Potential Emotional Connections
Strategic and organizational competencies require: Administrative, financial management, technical management, strategic management, personnel management, resources management, entreprenuerial
New product development & creation of value added products & activities
Technical competencies require: Thermodynamics and plant physiology, heat transfer, distillation engineering, chemistry, chemical engineering, agricultural engineering, environmental engineering (waste management)
Technical competencies require: Bio-system engineering, Soil management, entomology, plant nutrition, Agronomics, field management, irrigation engineering
Output: Result/Performance, Sustainable and healthy enterprise or a struggling and failing enterprise
Opportunity and technical competencies require: Botany, ethno-botany, research ability, chemistry, bio-chemistry, analytical chemistry. Market and specific technical product knowledge
Creativity Competency
Leadership Competency
Strategic Competency
Organizational Competency
Entrepreneurial Competency
Management Competency
Opportunity Competency
Relationship Competency
Idea Discovery
Idea Evaluation
Start-up
Growth
Stability
Various Cognitive Skills Research skills Evaluation skills Decision making skills Networking skills Interpersonal & communications skills
Specific technical skills (product) Basic administration skills Resource gathering skills Interpersonal skills Business plan preparation skills Oral presentation skills Production engineering skills Organizational development skills Sales skills Promotional skills Start-up finance skills Networking skills Decision making skills
General management skills Interpersonal skills Accounting skills Finance skills Cash-flow management skills Marketing skills Sales skills Human resource management skills Logistics management skills Manufacturing management skills
Entrepreneurial
Strategic
Opportunity
Strategy Anchors
Dynamic Capabilities
Enterprise Capabilities Logistics capability Manufacturing capability Growth capability Strategic capability Marketing capability Innovation capability Organizational culture
Personal Competencies Entrepreneurial competency Managerial competency Opportunity competency Leadership competency Creativity competency Conceptual competency Ethical competency Strategic competency Emotional intelligence Commitment competency
Sub-Skills Book-keeping Product costing Administration Presentation Sales Business plan preparation Data-entry Negotiation Budgeting Empathy Imagination Sense of fairness Interpersonal Technical (product) Promotional Teamwork Communication Accounting procedures Self reflection Networking Ability to inspire Deal with uncertainty Resource gathering Paperwork
Competency
Present
Not Present
Comments
Technical 1. Botany 2. Plant Physiology 3. Chemistry/Analytical 4. Micro-propagation 5. Nursery Management 6. Environmental Engineering 7. Chemical engineering/thermodynamics/etc 8. Soil Management 9. Agronomy/plant nutrition/field management 10. Entomology 11. Irrigation engineering 12. Agricultural Engineering 13. Regulation knowledge 14. Cosmetic chemistry/food etc 15. Perfume/flavours 16. Packaging & design 17. Consumer product manufacturing
Need guidance Need assistance Need guidance Assistance Available Can design Need appraisal Use contractor Use institute Replicated experiments With Environment Use contractor Can develop Need assistance Learn from experience Use contractor
Opportunity/Entrepreneurial/Commitment 1. Able to screen environment for opportunities 2. Able to evaluate opportunities 3. Commitment level
Relationship 1. Have relationships in target industries 2. Have relationships in research area 3. Have relationships in finance industry Organising/Management 1. Able to project manage 2. Able to administrate 3. Able to financially manage operation 4. Able to undertake research 5. Able to keep key people motivated
Yes Yes Yes Yes Yes Yes Yes Yes Believe so but not tested
Strategic 1. Understand dynamics of market and industry environment 2. Able to plan for a business within this environment 3. Able to implement, evaluate and adjust plans in this environment
Tangible Resources
Intangible Resources
Product Designs
Time
Intellectual property
People
Knowledge
Brands
Creativity
Reputation
Team Specific Experience
Technology Relationships
Organizational Culture
Organizational Routines
Access to inputs
Passion
The Venture
Outputs
Product/Service
Distribution Channels
Inputs are combined, transformed and converted into capabilities. Organizational capabilities are used to support strategies. The objective is to create value in line with the value proposition through defined distribution channels to generate a revenue stream.
Perceived problem observed and value proposition proposed through a product and/or service
Feedback influences inputs such as reputation, R&D direction, available inputs, level of technology, etc
Strategies
Revenue Stream
Enterprise Capabilities
Business Model Organizational Culture Reputation Knowledge Organizational Routines Creativity Team Ind. Experience Intellectual Property
Specialized Resources
Applied Resources
People
Product designs Technology Basic Plant & Equipment Cash & Other Finance Various Support Services Office Space
Consultancies
Perceived Opportunities
Developed Firm Value Chains
Skilled Designers
Research
Technology
(Universities & Research Institutions)
Wool Processing
Strategies
Retailers Wholesalers
Competitive Environment
(Direct & Indirect Competitors)
Retailers Wholesalers
Spin-off Opportunities
Expectations
Decision Maker
Employees
Competencies Accountant
Bank
Property Owner
Suppliers
Automobile manufacturer
Service Centres
In constant communication about service times and other car owner information Road Side Assist Schemes Consumers
Trends & Technology Alternative technologies to steam distillation (CO2) can make much smoother oil but will increase capital needs greatly. Natural, exotic, organic, FAIRTRADE could increase oils popularity (?) if seen as exotic.
Regulation SCCP placed lemongrass oil under scrutiny as a cosmetic ingredient in EU. Substitutes Citral (main constituents) can be produced from a number of chemical feed stocks. Alternative oils (litsea cubeba) cost much less to produce. Lemon myrtle oil much smoother and acceptable to end users Many alternatives to lemongrass in product formulations.
Substitutes
Industry Competitors Bargaining power of suppliers Bargaining power of buyers Intensity of Rivalry
Competitive Rivalries
Regulation
Bargaining Power of Buyers Currently small item of trade in flavour industry, strong relationships with established producers.
Bargaining Power of Suppliers Collecting the most suitable planting material require effort. Extraction and harvest .technology needs to be acquired or developed Analytical equipment or service maybe expensive/remote.
Competitive Rivalries Lemongrass quick yield and straightforward to cultivate and distil expect high elasticity of supply from both existing and new producers. Producers of substitutes very aggressive
The Wright Bros. developed the airplane through effectuation (trial & error). They developed a new theory and a new invention.
It was only when a use for the new invention was found that an industry developed.
Could the Wright Brothers developed a business plan when they first decided to build a flying machine?
Idea/Product/Concept 1. What is the idea/product/concept? 2. Is there a consumer need for this idea/product/concept? 3. Do many people need this idea/product/concept? 4. How do consumers cope with their problem/need/want without this idea/product/concept now? 5. Will this idea/product/concept provide a better solution to the consumer than what is already available? Marketing 1. Who are the potential customers and target market? 2. How many potential customers are there (how large is the market)? 3. Who are the competitors (and potential competitors)? 4. How are your competitors doing in the market (decline, stable, growth)? 5. Is it their major business (do they rely on other forms of business)? 6. How will you promote the product (what advertising and promotion strategy)? 7. What will be your pricing strategy (what revenue over cost)? 8. Do you have the ability to reach potential customers?
Skills 1. What skills do you need to realize the opportunity? 2. Do you have these skills or can they be acquired? 3. Are these skills commonly available to all competitors (and potential)? 4. Can I manage this venture?
Networks
1. What networks do I need on the supply side? 2. What networks do I need to obtain resources (materials, people, finance)? 3. What networks do I need on the sales side? 4. How crucial are these networks to success/failure? Resources
Product 1. Does the product solve a consumer problem, or satisfy a want or need? 2. Is this problem, want or need an important one? 3. What are the alternative solutions to the consumer?
Hunter (2012)
History
Thomas Edison
PROFILE OF SMEs
144
DEFINITION OF SMEs
Manufacturing, Manufacturing Services and Agro -based Industry Related
Companies with annual sales turnover not exceeding RM25 million OR full time employees not exceeding 150 Services, Primary Agriculture, Communication Technology (ICT) Information And
Companies with annual sales turnover not exceeding RM5 million OR full time employees not exceeding 50
145
34,225 (6.2%)
39,376
(7.2%)
Services
TOTAL SMEs : 548,307
Census of Establishments & Enterprises 2005 DOS Dec 2005
474,706
(86.6%)
147
CONTRIBUTION BY SMEs
(%)
60 8.1 50 40 30 20 10 0 3.9 19.7 8.4
G DP
11
T otal E x port
contribution
Manufacturing
S ervices
Ag riculture
148
Space
Global
National
City
Neighbourhood
Sectional Interest Today W Next Week Next Year Next Few Years Life Time Childrens Lifetime
Time
Tissue Culture
Microwave Oven
Pressure Cooker
Glassware
Step 1: Examination of
the product to determine characteristics. a) What type of process was it manufactured by? b) What would be its formulation/recipe? C) What materials are used in its manufacture?
Step 4: Laboratory
development of formulation/recipe and development of production process
modifications
Completed Product
No managerial focus
Inadequate records Lack of profit focus Cash flow Inadequate systems Failure to plan for taxation Inadequate resource management Break even point Failure to develop new products
Society & family, peers & role models, assumptions, values, beliefs, learning, mentors, perceptions
Cultural Paradigm
Peer groups mentors, society Commitment and ethics
Chance & Fate
Paradigm
Social & Educational Background Identify and exploit opportunities Resource gathering Customer orientated Sense of achievement Motivation & determination Adversity to risk taking Seek & identify opportunities
Upbringing and family background, education and life experiences, stressful unexpected events, fate
Looking for benefits, effective performance, able to secure resources, overall vision, able to weigh things up in strategic way
Environment, peers, family, culture, realities, motivation, dedication, self assurance, self perception, morality, responsibility, accountability, adversity to risk taking (courage), stand on beliefs, level of comfort
Environment, triggers, inspiration, lateral & serial thinking, technical skills, ideas, opportunities, solution finding
Health, personal energy, focus, time orientation, orientation to getting things done, orientation towards getting the right things done
Selecting the right people, team/individual orientation, view of outside expertise, networking, interpersonal outlooks, management style, leadership, dominance/submissiveness
Positive & negative experiences, success & failure, education & skills, soft skills, talents and abilities
Skills Paradigm
The Potential Socio-psycho Factors that Influence Opportunity Discovery and Behavior.
World and work experience, education, culture, family upbringing, etc.
Personal Paradigms Alertness Motivation Prior Knowledge The Psych
Sense of self. ego, encoded assumptions, beliefs and values. Expectations, goals, self regulating restraints, etc.
Skills Influencers
Behavior
Perception
Personality Traits
Feedback
Motivational Trigger
Idea
GAP
How I feel
Outcomes
Strategic Outlook
People start businesses for the wrong reasons and mistake something they like for an opportunity
Size
First entrepreneurial phase Usually NPD strategies Usually time of increasing organizational rigidity Sales
Decline
Profit
Pre start-up
Start-up
Growth
Maturity
Decline or rebirth
Without
Entrepreneurship has very little to do with intelligence. It is all about creativity. Otherwise one would have to be a professor to start a new business.
Internal Influencing Factors Focus & Attention Creative Sensitivity Energy Emotion Curiosity Empathy Confidence Discipline Interest Passion
Perception
Motivational Trigger
Patterning
Thinking Processes (Self Organizing System) Prior Knowledge Patterned Thinking Processes
Creative Product
Hunter (2012)
Creativity Tool
Cognitive Skill
Imagination
Knowledge of potential strengths, weaknesses and applications of odorous materials
Olfactory sensitivity
Perfumer Excellence