SOCIAL MEDIA INITIATIVES @ JAIPURIA CAMPUS

Team Presentation 27 Feb, 2013

This report is solely for the use of Internal Presentation. No part of it may be circulated, quoted, or reproduced for distribution outside the institution without prior written approval from Jaipuria Lucknow. This material was used by Student Interface Committee during an oral presentation; it is not a complete record of the discussion.

CONTENTS
1. Introduction Why Social Media? Existing Models in other Campuses 2. Current Initiatives 3. Stakeholders Students Faculty Admin 4. Proposed Integration Model 5. Future Action Plan

APPENDIX

WHY SOCIAL MEDIA..?

96% OF THE YOUTH USES SOCIAL NETWORKING SITES

Encourages contribution and feedback from everyone who is interested Encourages voting, comments and sharing of information. Rarely any barriers to access & use content

PARTICIPATION

OPENNESS

Most kinds of social media thrive on their CONNECTS connectedness, making use of links to other sites, resources and people

COMMUNITY Allows communities to

form quickly and communicate effectively, sharing ideas of common interest

CONVERSATION

Traditional media is about broadcast. Social media is better seen as a two-way conversation (Web 2.0)
Source: iCrossing Report 3

ITS GROWING FASTER THAN WE THINK

Every Second A New Member Joins

If Made Into A Book, It Would Have 2.25 Million Pages Ever Wonder Which Is The Second Largest Search Engine

Source: Websearch

HOWEVER, THE FASTEST OF ALL PLATFORMS IS

If it was to be a country, it would have been the 3rd largest

Captured 200 million users in less than 12 months

Average user spends more than 55 min. everyday

60 million updates and 2.7 billion likes every single day

Source: Infographic Labs, Websearch

Existing Models in other Campuses

INDIAN INSTITUTE OF MANAGEMENT INTEGRATED COMMUNICATION USING SOCIAL MEDIA

BACKGROUND
An initiative to leverage LinkedIn and creating two groups for the students of PGP Program & Executive MBA Certified by LinkedIn with an official badge to convey authenticity & encourage alumni participation Alumni can get placement assistance even after graduating because of the 9500+ strong student network Various facebook pages for almost all the activities and permanent accounts, providing everyone an Easy access of information about the trending activities as well.
opportunity to interact with each other and discuss all the relevant issues. Program

To provide a common benefiting platform to all the stakeholders & to maximize the web presence.

BROAD OBJECTIVE

STEPS
By initiatives like these, collaborating with
LinkedIn & making active use of Facebook, IIMs are strengthening their presence all around the globe because these can accessed anywhere in the world and everyone can connect with everyone else

Web presence across the

globe

Alumni network is the most treasured

Integrated alumni network

Source: Websearch

thing for any institute and these initiatives help in making those networks stronger than ever before

SOCIAL MEDIA TRENDS @ TOP UNIVERSITIES

Johns Hopkins University Hopkins Interactive, the universitys comprehensive social media hub, provides the usual links to the school's Twitter and Facebook pages

Harvard University The All Harvard Social Media page shares the latest happenings at the university through tweets, blog posts, and videos

Columbia University Nearly every department and club at Columbia has some sort of social media presence

University of Kentucky Kentucky keeps its YouTube channel updated with plenty of videos, including tips for prospective applicants and video blogs from campus departments

Source: Websearch

CURRENT INITIATIVES

TEAM STRUCTURE AND DEVELOPMENT

COMMITTEE

Three Facebook Groups are functional, one each for 2011-13, 2012-14 & 2013-15 batch 57% highly active members. Working on to increase activity upto 75% level. Several contests have been organized to generate interest and participation Regular morning quotes, birthday wishes, general awareness posts, notices etc.

Analysts

Buddies

Tech Support

Data Handling &

Managing front-line
interface Generates interesting content to increase interaction Running Contest Logistics

Analyzing the media activity Prepares the action plan Implementation

Providing IT Support Creating Graphics &

Design Managing Media Resources (Groups/Page/IDs etc)

Source: Team Analysis

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STAKEHOLDERS

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OUR VALUE CHAIN & ITS PARTICIPANTS

Admission Cell Promotion Cell Curricular Activities

Potential Applicants

Admission

Admission Cell

Faculty

ExtraCurricular Activities

Course Delivery Training & Devp.

Club Activities

Placement

Employers

Sports Activities

Alumni

Alumni Committee

IT / Database

Admin Activities
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Source: Team Analysis

PROPOSED INTEGRATION MODEL

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Single Platform for Internal Communication

The proposed integration model links all internal stakeholders to a single virtual platform for communication

PGDM Office
Admission Cell Student Affairs Placement Cell Alumni Committee

Marketing Club Finance Club

Integration through Social Media

HR Club
IT Club Communication Club

BENEFITS Replaces all forms of one-way communication like emails, notices and memos Initiates instant dialogue with students inviting opinions & suggestions Real-time updates with negligible chances of gaps & leakages Replaces the traditional notice board and reaches targeted audience instantly
Source: Team Analysis 14

WITH INTEGRATION MODEL IN PLACE THE FOCUS SHIFTS TOWARDS EXTERNAL STAKEHOLDERS

Internal Committees/ Clubs

Student Interface Committee

External Communication
Potential Applicants Alumni Employers

Real-time feed of
the campus activity is shared live on the Facebook group

Builds social
interface for external stakeholders and engages them

All updates with

textual, audio & visual posts serve as raw data for Student Interface Team
Source: Team Analysis

Selects & Filters live

feed shaping it for external communication

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ACTION PLAN

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LEVERAGING PLATFORMS FOR EXTERNAL COMMUNICATION.. (1/2)

Stakeholder/s Benefit
Social Interface to communicate
campus events and activities Central platform to link all social media resources (Links all alumni groups, special pages for IIC, OJAS etc)

Facebook

Alumni Potential Applicants Employers

Linkedin

Alumni Employers

Building a professional network

with alumni and employers Corporate Profile of Jaipuria Acts as a formal discussion platform for job/internship opportunities, career guidance and industry trends

Pagalguy

Potential Applicants Coaching Institutes MBA Guides/mentors

Sharing campus events, activities, Information sharing & query

handling Engaging debates & discussions on MBA related issues Promoting student feedback to generate WoM
17 accolades & achievements

Source: Team Analysis

LEVERAGING PLATFORMS FOR EXTERNAL COMMUNICATION.. (2/2)

Stakeholder/s Benefit

Twitter

All Jaipuria Campuses Media Houses Other Business Schools

Real time tweets especially Following trends of Jaipuria

Campuses/Other business schools and sharing information with internal stakeholders during important events

MBA Community at large

Youtube

Sharing A/V content on Life@Jaipuria Covering videos of curricular & extra-curricular events - speeches, guest lectures, student performances etc

Source: Team Analysis

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THANK YOU !!!

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APPENDIX

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FB GROUP BATCH 2011-13

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FB GROUP BATCH 2012-14

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FB GROUP BATCH 2013-15

LINK

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CONTESTS

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