Description

Mini-Treats the name says it all We are introducing you to the first online cupcake shop in Pakistan which will not only force your taste buds to taste these divine, scrumptious and moist cupcakes but will make you a true cupcake-o-holic! Minitreats.co will bring you a wide variety of the most delectable cupcake range consisting of every mouthwatering type, which will make you greedy for sure. All these number able types of chocolate cupcakes like chocolate fantasy of dark chocolate, divine chocolate mousse, nutty chocolate peanut butter etc, will increase your love for chocolates. Not only chocolate, but great delicious vanilla cupcakes like colorful Confetti, Crunchy Vanilla Praline, Munchy Cookie and Cream vanilla cupcake etc, will make you crave for more. We also offer you to order these treats according to your celebration. Pick a theme, and well deliver you your desired cupcakes straight from the oven. These heavenly yummy treats will prove to be a must-have item in your menu, not only in birthday parties but in every occasion that you will plan to celebrate. Just stop baking in your own hot kitchen, and let us do the job for you, making you and your tummies smile =)

Project Overview

First online cupcake shop in Pakistan which will not only force your taste buds to taste these divine, scrumptious and moist cupcakes but will make you a true cupcake-o-holic Minitreats is proposed as a means of providing wide variety of the most delectable cupcake range consisting of every mouthwatering type
Products are homemade and of high quality.

Opportunity Rationale
Online cupcakes and confectionary market is a growing industry in Pakistan relying on the changing lifestyle patterns, population growth of the target age group . With today's hectic lifestyles, time-saving products are increasingly in demand the most obvious being the fast food. The rate of growth in consumer expenditures on online bakery has led most other segments of the food-away-from home market for much of the last one decade. Demand for convenience has driven expenditures where people want quick and convenient sweets; they do not want to spend a lot of time preparing cakes, traveling to pick up , or waiting for meals in restaurants. As a result, consumers rely on this fastest mode . Knowing this, online cupcakes providers are coming up with new ways to market their products that save time for consumers.

Feasibility study
Online cupcakes and sweets is growing and developing since man can give up almost everything except food. Men have to eat in order to live. But of course,for a business you will also to be considered the location, security, market, management, facility, and financial to certain that the business could be carried out profitably

Description of the Business Project

The proposed business consists of online cup cakes and cakes manufacturing .The website would be providing an immense glance at all the varieties of the cupcakes ,their prices and various flavors we are dealing into. The timely home delivery and large variety to select from will draw customer satisfaction and loyalty to minitreats . Very affordable prices to deal into will bring on more customers to this mode of online purchase of cupcakes.

mission
Our main goal is to be one of the most successful online bakery in Lahore To be the finest authentic Cupcake bakery in Pakistan

Key to success
To succeed in this business we must: Create a unique, innovative, entertaining menu that will differentiate us from the rest of the competition. Sell the products that are of the highest quality, as well as keeping the customers happy with our product categories from food to merchandising. Provide 100% satisfaction to our customers and maintaining quality.

Product & Market Aspects

Minitreats deal into the enlisted various products: Cupcakes-cakes-pasteries-themed cupcakes CUPCAKE: - chocolate -vanilla -red velvet -coffee -mocha -pineapple -strawberry -banana -orange -pina colada -peanut butter

CAKES:
-Chocolate fudge cake -Dark chocolate cake -Brownie cake -Chocolate chip cake -Chocolate truffle cake -Death by chocolate -Chocolate Lava -Chocolate Mocha -vanilla chocolate chip cake -black forest cake -cadbury cake -kitkat cake -toblerone cake -twix cake -pineapple cream cake -pinapple crunch cake -coffee cake -mousse cake -Lemon cake -plain vanilla cake -pound cake cake -red velvet cake(with cream cheese stuffing) -confetti cake -vanilla crunch cake -dryfruit cakes -cheese cakes -strawberry cakes -mixed fresh fruit cake -blueberry cakes -banana toffe cake

BUTTER COOKIES
TRUFFLES: -White chocolate truffles -dark chocolate truffles -milk chocolate -mocha truffles -coffe truffles FUDGES: -dark chocolate fudge -white chocolate fudge -bavarian mint fudge

FROSTING/ICING FLAVOURS:
- Vanilla Buttercream - Chocolate Buttercream - Coffee Buttercream - Chocolate Ganache - White Chocolate Frosting - Cream Cheese Frosting - Rich Fudge Frosting - Royal icing -Glazed icing -Lemon Curd

MACHINERY& EQUIPMENT
Starting a bakery is a labor-intensive process. In addition to having a space for your bakery and the necessary permits, there's a lot of equipment needed before you can turn out your first cake or pastry.

Ovens
Almost all items offered in a bakery require baking. Two oven types are necessary--a regular baking oven and a convection oven for cakes and pastries

Mixers
While some doughs can be mixed by hand, having a commercial mixer or two on site can help fulfill large orders with high efficiency.

Bakery Equipment
Dough dividers, band rounders, intermediate proofers, moulders

Refrigerator/Freezer
All bakeries need a refrigerator and freezer in which to keep essential baking items such as eggs and milk. Refrigerators and freezers are also used to store items that require certain temperatures

Stove
In addition to ovens, having a commercial stove is a must as well. Some items need to be cooked before being used.

Display Stands
Having a display stand allows you to show off your baked goods such as cookies, cakes and pies. The most common display stand is actually the counter top, which displays the baked goods underneath.

Cash Register
A cash register is necessary to ring up all items and calculate order totals with ease.

Organizational Structure
Board of Directors

President/Manager

Head Baker

Assistant Baker/Delivery Person Assistant Baker/Delivery Person

Assistant Baker

President/Manager
Responsibilities:
Oversees daily production Work Schedules Assigning Employee Tasks Traveling Ensures product quality Purchases raw materials Keeps facility running, and clean Accounting Duties

Understand the roles, responsibilities and needs of project team members. A managers primary challenge is to solve problems creatively. Should be aware of environmental conditions facing the bakery and forecast future conditions.

Head Baker
Responsibilities:
Working long hours Ability to follow recipes Ability to produce quality product Ability to use technical and professional equipment

Ability to innovate He is responsible for all the production activities of the bakery, the efficient operation of the plant, the quality of the product, the maintenance of good yields, the economic use of labour, the development of new lines of production, the prevention of wastage of ingredients and losses due to spoilt or damaged product.

Assistant Baker
Responsibilities: He has to assist the head baker or the manager in carrying out all his duties and taking responsibilities for certain sections of the work, if such are delegated to him.
Assist in baking particularly Operate Cash register and serve customers Dishwashing, and basic janitorial skills

Delivery Persons
Deliver the product or order to the prospective customers at their homes.

Key Selection Criteria

General The following are considered basic prerequisites for the position Eligibility to legally work in Pakistan Advanced baking and confectionery skills and demonstrated experience Personnel management skills, abilities and experience, including the ability to supervise and/or mentor a multi-disciplinary workforce and contribute to the professional development of junior staff , these responsibilities are required form the project manager and head baker. High level of knowledge and demonstrated experience in working on hotel or any caf or a bakery Should be preferably related to hotel management, with extensive experience in hotel management expertise. Must consider the needs of the intended demographic. Excellent communication, interpersonal and negotiation skills including demonstrated ability in managing others and performing as part of an effective team. Focus on offering a superior product and excellent customer service.

LIFE CYCLE PHASES

CONCEPTION PHASE
Project idea was generated as a result of a quest to start a successful venture and business which depicts the interest of every member involved . So we conceived this venture for the love of food more than for the love of money

DEFINITION PHASE
The idea that was generated during the conception phase was developed and a document describing the project details covering all aspects necessary for the customer or financial institutions was produced. The following considerations were taken into account:

Definition Phase

he name of the bakery

Bakery size/cap acity

Financial analysis

Project Layout

Technology/ process selection

Manpower hiring and managem ent

Construct ion of the bakery kitchen

Electrical and instrumentatio n works

Bakery Equipment and machinery

Utilities fuel, power and wate

IMPLEMENTATION PHASE
Preparation of specifications for equipment and machinery

ordering of equipment

equipment and machinery erection

instrumentation

CAPITAL BUDGET
ITEM
OVEN MIXERS BAKERY EQUIPMENTS FREEZER/CHILLER STOVE DISPLAY STAND FURNITURE DELIVERY VEHICLE Working Capital (Monthly)

Estimated Cost (Rs)

30,000 12,000 50,000 90,000 70,000 20,000 50,000 600,000 50,000

TOTAL CAPITAL REQUIREMENT

Rs. 972,000

MARKETING BUDGET (3-MONTHS)

Social Website Newspaper
THE DAWN THE NEWS

10,000
10,000 10,000

Promotion and Development

Posters Brochures Business cards Web advertising 12,500 15,000 2500 10,000

Total Estimated Marketing Expenses Rs.70,000

Financial Analysis & Key Assumptions

The project cost estimates for the proposed online cupcake shop are on the basis of discussions with relevant stakeholders and experts. The cost projections cover the cost of maintaining online website, inventory, equipment including all bakery equipments etc.

Revenue & Cost Projections

The Sales are expected to increase by 15% every year while the cost of raw materials is assumed to increase by 10%. The 15% annual increase in revenue is expected to result from a part increase in population and a part increase in product price. The prices are also inclusive of the General Sales Tax. Furthermore it is assumed that the following sales breakup will form the revenue streams for the fast food outlet
REVENUE STREAM PERCENTAGE OF TOTAL SALES

CAKES
CUPCAKES TOTAL REVENUE

60% OF TOTAL SALES

40%OF TOTAL SALES 100%

Utilities Requirement
The following table presents the assumed breakup of utilities on a monthly basis: Utility Monthly Charges (Rs.) Electricity 75,000 Water 4,000 Gas 15,000 Telephone 10,000 Transportation 50,000 Total 154,000 As depicted above the most of the machines require considerable gas during the preparation process. The preheating procedure of the equipment before commencement of preparation also consumes considerable gas. It is assumed that utilities expenses will be increased by 10% every year.

THE MARKETING MIX

PRODUCTS/SERVICES
Cupcakes Cakes Tarts Muffins Cookies

Delivery at your door step

THE MARKETING MIX

Price
High, but still competitive Fresh, homemade, good quality, down home farm feel Online

Promotion Place

Segmentation, Targeting and Positioning

Population of Lahore region Target markets Catering all age groups

SWOT ANALYSIS

STRENGTHS

Feasible prices A wide range of cakes and cup cakes Ease of availability Ease of access Homemade recipes Unique in local market

SWOT ANALYSIS
WEAKNESSES
Extra charges for topping and flavours Time limitation and constrain

SWOT ANALYSIS
OPPORTUNITIES

Large target market area New products

SWOT ANALYSIS
THREATS

Change in lifestyle trends Increased fuel prices

Industry Analysis
BUSINESS MANAGEMENT : In any business, including bakery, the technically trained manager is valuable. He should be be in a position to inform and instruct and also be able to co-operate to the full with the technical staff training.

Production Management
Each member of the bakery team will have a sense of purpose. It is therefore necessary to consider how the bakery production personnel fit into the whole structure of production management. That is shown in a diagram titled Organizational setup . It would be best to consider the functions of the various personnel on the production side and specify the duties of each

Personnel Management
The art of managing personnel is to weld individuals together by systematic organisation into a productive group. This is only possible by confident leadership born of competence, respect and good will

Error & Loss Management

The error and losses in production and/or merchandising pays a lot of production and management cost. Hence it should be necessary to study that in depth for a business owner / manager. .

Error In Production and Merchandising:

A number of common errors may be found in the production and merchandising of bakery products. It is possible that all these errors would not be found in one business. But even any one of the errors might appear and become a crucial factor in establishing whether a business is successful or not

The Control of Visible and Invisible Losses:

The losses occurred in bakery may be conveniently divided into two classes : invisible losses and visible losses. Invisible losses are those which are hidden and not obvious without investigation, such as fermentation and evaporation losses from the dough. Visible losses are those which are quite apparent as they occur such as during makeup in the shop, oven and wrapping and packing cripples as well as plant stales. The maintenance of accurate records in the bakery is the only way in which the visible and invisible losses can be actually recognized and controlled factors

Marketing Management
The retail bakers are now facing the stiff competition. People have more inclination to buy more and more bakery products bearing the brand names. Therefore it has become an essential part of business for even retailer to deal with quality in all aspects of business, not only in the finished products but also in sales, management and customer relations

Financial Management
Book keeping is the foundation on which the whole fabric of modern commerce rests. Though there is no legal obligation on ordinary traders to keep the records, they find it essential and convenient to keep systematic record as a part of successful business. The exact system of accounts to be operated will depend, of course, on the size of the shop and whether it is a wholesale or retail business.

MATERIAL MANAGEMENT

TIME MANAGEMENT

COST MANAGEMENT
Cost of

RISK ANALYSIS
Most businesses fail because the person who started them didn't set goals, or failed to thoroughly think through what he would do, and how he would do it. Some entrepreneurs try to start a business without ever writing a business plan, which is a huge mistake.

 The major risk to Mini Treats is the seasonality of the customer base. Mini Treats will address this problem by opening at the height of the lucrative winter season. This will give the company a good supply of working capital to help with the startup period. The company will market itself primarily to the local population. Unless strong demand shows a need, labor will be eliminated in the slower seasons and advertising will be minimal. Depending on available cash after the peak times of the business, Mini Treats will keep adding more products to its product line.

 Personal Liability: For any small business owner, one lawsuit could potentially result in the loss of a business, or worse the loss of personal finances and assets. Because sole proprietors are individually responsible for any business claims filed against them, it is absolutely necessary to seek protection with personal liability insurance. Insufficient Funds: As many banks are reluctant to lend money to sole proprietors who are lacking a proven track record of success, it can be extremely difficult for an entrepreneur to come up with the necessary funding to start a business. Even if enough funding is obtained for start-up, it is also important to have some extra cash as a cushion, should any unforeseen troubles occur. Poor Planning: Too often, the excited and passionate entrepreneur becomes caught up in his or her vision without setting up a business plan that can turn that vision into a reality. It is imperative that a plan be put in place consisting of the companys goals, potential problems and solutions, a marketing plan, and more.

 Disability or Illness: In the event of a debilitating illness or accident, the unprotected small business owner is left to fend for himself. For a small business owner who plays a number of roles within the company on his own, you can imagine the devastating effects that a long, unforeseen absence can have. Disability insurance can help us avoid this risk. Suffering Relationships: Keeping up with the demands of owning a small business can be exhausting, so much so that many small business owners dont have time for much else. Suffering from strained relationships with family and friends can sometimes push entrepreneurs to throw in the towel. Overly Ambitious Ideals: There is such a thing as growing too much, too soon. A number of small businesses that possess a high potential for success end up going under due to overexpansion. To avoid this pitfall, the entrepreneur must have the resources and funding that is necessary for growth.

 Even as a home baker, failing to obtain proper food safety certification in our state is a risk we shouldn't take. Without certification, our lack of knowledge of how food-borne illness spreads and what equipment to use could put our customers at unnecessary risk. All it takes is for one customer to get sick from a baked item we made for us to lose our business as well as personal assets to a civil lawsuit.

 As we have greater risk and uncertainity, we are in the tiger phase. We have to be careful in making decisions for smooth functioning of our business.

ACTIVITY TASKS
1. 2. 3. 4. Registering domain Registration and Licensing of Business and Brand Listing and finalizing the product line Meeting with the web developer for design requirements 5. Developing the Website 6. Setting the work place
1. 2. Purchase of accessories Purchase of bakery kitchen equipment

7. Hiring employees 8. Promotion/Marketing of the website 9. Setting delivery system (car/van) 10. Kitchen inventory 11. Order management system 12. Launch

Task Grid along with Gantt Chart

Gantt Chart

CPM Network Diagram

End words
With all those proposed plans and working we hope to create a successful business venture with a going concern concept.