Presented To:-

Presented By:-

Prof. A. R. Mishra

Vivek Jaiswal PGDM- III B

About
Founded:- San Francisco, California, U.S. (In Year 1984)
Founder:- Leonard Bosack & Sandy Lerner Headquarters:- San Jose, California, U.S. Key People:- John Chambers (Chairman & CEO) Products:- Networking Device, Network Management, Cisco IOS and NX-OS Software, Interface and Module, Optical Networking, Storage Area Networks, Wireless, Security, VOIP. Revenue:- 46.061billion US $ Employees:- 72,360

 Ciscos Vision Changing the way they work, live, play & learn. Ciscos Mission To shape the future of the Internet by creating unprecedented value and opportunity for customers, employees, investors, and partners. Ciscos Core Competencies The design & selling of innovative networking solutions & formed partnerships with suppliers that could provide other key capabilities.

Case Summary (1/2):YEAR

EVENT

1984

A group of computer scientists formed Cisco. They designed IOS that could route streams of data from one computer to another. Started customer support through a website Installed Bug report database on its site (Bug Alert) Cisco support center receiving 3000 calls per month Calls per month increased to 12000 Cisco built a customer support system to help the customers in posting queries about their software problems Cisco came up with Cisco Information online. It offered company and product information, technical and customer support.

1985 1990 1991 1992 1993 1994

Case Summary (2/2):YEAR 1995 EVENT Cisco introduced applications for selling products and services in the website.

1996

Cisco introduced Networked Strategy to foster its relationship with the supplier,customer,manufacturer,distributor etc. It started product configuration and order placement online.
Dial in access for customers from their desktops so that they can place their orders without internet

1997

2000
2001 Afterward

More than 70% of Cisco orders were online

Market demand decreased due to downturn resulting in huge loss Steps implemented to recover the loss and make the Cisco supply chain more flexible to market demand (E-Hub)

CISCO SUPPLY CHAIN.

Information Flow Through Supply Chain

Customer Order

INTERNET

VPN
Cisco ERP Database

3rd Party Logis.

Contract Manufacturers

Supplier Production Schedule

SUPPLY CHAIN SYSTEM IN INDIA

Tier 1 Partner (System Integrators Certified by CISCO) Tier 2 Partner (Distributor i.e. Ingram Micro And Redington & Redington) Reseller (Like Retailer) End Customer

Cisco & Juniper Supports and Services!!!