Minakshi Saini Pritul Shah Ronal Sawalsa

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Preethi Kabaria

AGENDA
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Introduction History Why Sony? Mission & Vision SWOT Analysis Product Range Achievements Competitors Market share Conclusion
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INTRODUCTION
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Type

Public : : 1946 Masaru Ibuka Akio Morita By combining and Sonic) Son) Japan Worldwide : Kazuo Hirai(CEO), Sir Stringer(Chairman of Consumer Electronics

Founded Founder

Name Created : Sonus(Sound and Sonny(Little Headquarter : Area Served : KEY People Howard Board) Industry
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HISTORY
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1946 Establishment of Tokyo Telecommunication Engineering Corporation and Electronic Rice Cooker was innovated by Masaru Ibuka

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First Japanese Tape Recorder 1960, American Branch Sonam (Sony Corporation of America) Leading Manufacturer of Audio, Video, 3/17/13 Communication and information technology

WHY SONY ?
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They have a stability of a public traded company Multiple medical plans to fit each employees needs and circumstances Extensive training Clearly stated purpose and desired result Comprehension vision coverage Long term disability coverage Flexible spending accounts
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MISSION

To experience the joy of advancing and applying technology for the benefit of the public.

vision
To create exiting new digital entertainment experiences for consumer by bringing together cutting edge product with latest generation content and services.
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Strengths: Innovation Quality Brand strength Product differentiation Wide cover spectrum over multiple market Opportunities: Asset Light strategy T.V. category & gaming segment investing T.V. Business expansion Network initiative International market penetration

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Weakness: Maintaining multiple function International expansion Product pricing Picture industry Financial service industry Corporate Governance Threats: Competitors competition Global economic recession Electronic network security Greening Standard Compliance

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Product range
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Television & Projectors Home Threats System Digital Photography Financial services Computer peripheral Movies & video equipments 3/17/13

Achievements

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Sony World Photography Award Photographer of the year 2012 Top Performer 2008 Rep of the year 2008 Sony Electronics Top performance Awards

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COMPETITOR S

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MARKET SHARES

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CONCLUSION
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Although other electronics firms are taking market shares and profits, the innovative spirit and quest of excellence and perfection cannot be copied. Sonys main task is to integrate its talent by placing common goals and priority for this increasing competitive market. With strategy and luck, Sony could become a great firm as it was and will be.
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SOURCES
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www.sony.co.in (15-07-2012) www.awardmarketingservices.com (15-072012) www.sonynet.com (15-07-2012) www.wikipedia.org/wiki/Sony (14-07-2012)

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