A presentation on

Submitted to: Ms. Nrut Singh

Submitted by: Hiren Vasani Samim Dudiya Jill Chandarana Mulji Danicha Priti Jhala Bhavesh Joshi Raziya Dudiya Nikul Ramani

Introduction

Year of establishment This was established in September 1994. Form of organization Co-operative Name of enterprise Mother dairy, Gandhinagar. A unit of Gujarat Cooperative milk marketing federation ltd.

HEAD OFFICE AT NEW DELHI

BOARD OF DIRECTORS
Mr.Paul Thachil C.E.O

Mr.Shanjeev Khanna M.D

Mrs.Amrita Patel Director

Organizational structure

Background
Mother dairy was founded by in the year of 1974, as pure subsidiary of NNDB. In 1988, mother dairy launches its vegetable & fruit product under the branch name of Safal In 2004 they added fruits juices under product portfolio of Safal

Awards and Achievements:

Best productivity performance award for three consecutive years starting from 1987-88 to 1989-90 Again from 1995-96 to 1997-98 from National Productivity Council and a Commendation Certificate For Rajiv Gandhi National Quality Award.

Mission
To handle the excess milk produced by the member union. To cater the liquid milk market of Ahmedabad and other cities. To produce its and Amuls product. To give optimum return on its members. To assist in the development of small village cooperative.

HR Department

N o o f emp lo yee Ex e c u t ive M a n ager O f f ic er S a le s ex ecu tive A re a s a les ma n a ger

2500 18% 12% 7% 4% 3%

EMPLOYEES: There is 1500 employee work FACILIY TO WORKERS: Shoes Uniform Health and safety Loan schemes interest free Medical facility Vehicle facility

PRODUCTION DEPARTMENT

 Checking the quality of the milk Dairy starting hygienic standard are maintained. The milk in the tankers is first checked for quality and freshness and then unloaded into huge insulated stainless steel strong tanks.

 Making the milk available: The control room responsible for ensuring that shops do not run out of milk. Each milk its tankers is fitted with wireless set. As soon as the in the charge at the control room learn that a particular shop is running out of milk he contact the tanker nearest to the shop

MILK PROCESS
Raw milk
Try pecking
Shrink wrapping

Pasteurization

APS packing

Finished product

Buffer tank leakage reprocess

UHT sterilize

Products
Dahi Cheese Paneer Ice-cream Ghee

MARKETING DEPARTMENT

 PRICE DETERMINATION The item sold under the brand name Amul their prices are determine by the federation, but production of item are made by the Mother Dairy in addition dairy industries are run on the co-operative base so prices of each product produced by the each dairy will be the same.

Franchises in India and distribution channel

PRICING POLICY

Price is main factor constituting marketing management, as its important is greater in comparison to others, factor. So, pricing decision have a strategic important in any enterprises. Prices are the matters of vital important to the markets duce.

FINANCE DEPARTMENT

IMORTANT OBSERVATION
The most important observation during the visit was the hygiene factor present there. The premises and the plant area was clean, the employees have the orders not to touch milk with bare hands and they get their machines and silos cleaned every weekend to ensure that the milk produced is safe for the customers .

 Moreover, they have a specific TPM (Total Productive Maintenance) policy for everything like for distribution, energy conservation, environment etc. They have these policies as strict code of conduct as they are manufacturing milk which requires purity and hygiene and to give the best to the customers the company needs to do this

CONCLUSION
A remember able moment to have undertaken an industrial visit in MOTHER DAIRY. It is one of the leading co-operative societies in Dairy industry. The members of the management are very efficient and cooperative. It is a large-scale industry therefore it provided much information.

 The management of company kindly provided us all the necessary information for preparing the Project report. We can conclude that MOTHER DAIRY is progressing very rapidly in Indian market. It was a nice experience to visit MOTHER DAIRY. The officers are very cooperative in nature. They try to work their level best.

 Internet websites: http://www.motherdairy.com Books: The Marketing Book: By Pradeep Kashyap and Siddharth Raut, Published by Biztantra, 2007 edition Principle of management: By L. M. Prasad

BIBLOGRAPHY

Thank You