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Wealth-maximizing Each seller has sufficient market power to set the selling price higher and sell less OR set the selling price lower and sell more The demand curve facing the price searcher is downward sloping
Price
For a certain known quantity transacted, the area under the MR and above the horizontal axis is the T R . (I.e. the sum of the Marginal Revenues of all units of goods, I.e. area 0ACQ) Also, TR = AR x Q, I.e. area 0PBQ
MR
0 Q
AR
Quantity
slope =AR
Quantity
P, AR, MR
AR MR curve curve
AR
Total TR Revenue MUV = DD = P = AR
Quantity
P, AR, MR
AR MR curve curve
AR
Total TR Revenue TR
MUV = DD = P = AR
Quantity
P, AR, MR
AR curve
AR
MR curve MUV = DD = P = AR
Quantity
REVISION
Single Pricing Arrangement All-or-nothing Pricing Arrangement
AUV
DEMAND AUV = AR
P
DEMAND MUV = AR MUV = MR Q TUV= TEV
MR
Q TUV= TEV + CS
MR cuts the midpoint of the perpendicular line drawn from the AR to the vertical axis.
MR
AR
Quantity