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Facebook is the largest engagement platform for your customers online. Period.
Why Facebook?
INDIA STATISTICS
39.33 M Unique Visitors 11.9 Average Minutes per Visit 10.9 M Daily Visitors 14.57 M Page Views
90s - Browse
00s - Search
10s - Discover
Ad Targeting Location, Age, Gender, Language, Workplace, etc. Creative Attractive & Relevant Creative
Should be based on Segmentation , targeting, positioning (STP) Should also see geographies and age groups Likes and other interests
Ad
Mentions Mentions
40 40
PRE 30 CAMPAIGN 30
20 20 Ad2 10 10 0 0 1-Apr
1-Apr
Recall Value
DURING CAMPAIGN
MENTIONS
Ad1
NA NA
Stickiness
Ad1
POST CAMPAIGN
MENTIONS
22 10
Ad1 Ad2
18 4
Ad2 Comprehensible
Relatable
8-Apr 8-Apr 15-Apr 15-Apr 22-Apr 22-Apr 29-Apr 6-May 13-May 20-May 27-May 27-May 3-Jun 3-Jun 10-Jun 10-Jun 13-May 20-May Ad 29-Apr Copy 6-May 1 Ad Copy 2
There has been X% growth during the campaign There has been X% decrease after the campaign
Build fans/followers Drive conversations and engagement Gain feedback Reward customers
Types of promotions
Sweepstakes
User Generated Contests Coupons Group Deal Product Giveaways
Sweepstakes
Sweepstakes Run a sweepstakes when you wish to give away prizes based on a random draw.
User Generated Contests Run a contest when you wish winners to be decided by public voting, a companyselected jury or both.
22
2.
3. 4. 5.
23
24
Coupons
Coupons Distribute Coupons to drive traffic to your site, encourage purchases, launch a new product or generate buzz.
Group deals
Group Deal Create flash deals to engage your users in special discount sales, encourage purchases, launch a new product and create incentives to share.
Product giveaways
Product Giveaways Give away free products or product samples as a way to generate buzz, introduce a new product, build brand awareness or gather customer feedback.
Instant Replay
Use contests to:
Pay attention to
Terms of Use
Must not: Use Facebook features for registration Reward Facebook interactions Use Facebook features for voting Notify winners through Facebook May: Require page like to access contest registration
Deals
Giveaways
Contests
COMPANIES that
CONTESTS x 2 FANS
have as many as companies that dont
RUN
Jupiter Research
Wildfire Interactive wildfireapp.com (888) 274-0929 info@wildfireapp.com What is the return of investment
Any questions ?
Activity
Tapping the health conscious community online | Gift hampers & UGC to engage with online audience
Results
More than 7000 new fans were generated for the brand in India
Cost of
Fan acquisition was approximately INR 2.62 About 23% of fans through social feed highlighting good audience targeting