http://adland.

tv/commercials/ikea-worldssmallest-ikea-banner-store-2012

Introduction
Founded:1943 Sweden, Smland Headquarters: Leiden, The Netherlands Industry: Retail (Specialty) Products: self-assembly furniture Present in 40 countries around the world There are 330 of Ikea stores and around 154000 co-workers Ikea group owns 247 Ikea stores in 24 countries, the rest being managed by franchisees in 16 countries

Acronym- I (Ingvar)-Founders first name K (Kamprad)-Founders last name E (Elmtaryd)-Farm where he grew up A (Agunnaryd)-Home village Logo- Blue & Yellow; The colors of Swedish National Flag.

IKEA Concept
Ingvars innovative idea was to offer home furnishing products of good function and design at prices much lower than competitors by using simple cost-cutting solutions that did not affect the quality of products. Ingvar used every opportunity to reduce costs, and he scraped and saved in every way possible except on ideas and quality.

history
1943: founded in Sweden by Ingvar Kamprad; 1951: published the first IKEA furniture catalogue; 1955-1956: designed own furniture tested to use flat packages for shipping; 2001: established IKEA Rail

History: first store around the world

1958: in Sweden 1963: in Norway 1969: in Denmark 1973: in Switzerland 1974: in Germany 1975: in Australia 1976: in Canada 1981: in France 1985: in USA 1987: in UK 1989: in Italy 1998: in China 2000: in Russia

IKEAs Layout
Entrance upon the store Unique Design Display set up Upper level showroom Lower level Marketplace and Warehouse

Why we should support IKEA?

IKEA is a GREEN company.

Environmental friendly Minimize damage to environment Sustainable company Ban plastic and PVC

Current Profile
Focus on kitchen and bedroom Sleep Revolution
High-quality, Lower-price products

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Future Profile
Internet business Environmental protection 1)Long terms commitments with its suppliers 2)IKEA recycles its five most waste materials

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Marketing
Your partner in better living. We do our part, you do yours. Together we save money 1)internet, radio, T.V., newspapers, magazines 2)catalog is the main marketing instrument

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Competitors
Euromarket Designs Inc. Galiform plc Wal-Mart Stores, Inc.

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Competitors (1)
Euromarket Designs Inc. ( Crate & Barrel ) Company type: Private Founded: 1962 Chicago, Illinois, USA Headquarters: Northbrook, Illinois, USA Industry: Retail Products: Housewares, Furniture Sales (mil.):$ 401.3 (2007) Employees: 6,000 (2007)

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Competitors (1)
Compare to IKEA: by revenue and employee, far behind; similar management style, marketing strategy, stores, online sales, catalog Characteristic: two sister stores: CB2 is for young adults and the Land of Nod is for children.

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Competitors (2)
Galiform plc Company type: Public Founded: 1964: MFI 2006: Galiform plc Headquarters: London Industry: Furniture Trade Products: Kitchens & Bedrooms; Doors & Joinery 2006 Sales (bil.): $2.5 2006 Employees: 10,728

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Competitors (2)
Compare to IKEA: by revenue and employee, far behind; better than Crate & Barrel focuses on kitchen and bedroom products in the UK and France markets. Characteristic: Cuisine Stores

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Competitors (3)
Wal-Mart Stores, Inc. Company Type: Discount department store/Public Founded: 1962 Headquarters: Bentonville, Arkansas, USA Products: Discount stores, hypermarkets Slogan: Save Money, Live Better. 2007 Sales (bil.): $348.6 2007 Employees (mil): 1.9

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Competitors (3)
Compare to IKEA: by revenue and employee number, Wal-Mart, biggest public company; IKEA, private extensive products, furniture is only a small portion not a direct competitor

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Inspiration add in 2010

IKEA Sofa Billboard

To show that IKEA furniture could fit in pretty much every home, an IKEA sofa was hung in front of a billboard in Amsterdam.

IKEA Newspaper Ad
Creative Sliding Doors IKEA newspaper advertising from Australia

IKEA Park Bench

Real park bench was decorated with items sold at IKEA stores

IKEA Balcony
IKEA redesigned the front of a whole apartment building in one of the busiest streets in Frankfurt with giant mock-ups of IKEA drawers

IKEA Billboard
Cool IKEA billboard reminds us to decorate for the holidays

IKEA Delivery Service

Clever advertising for free home delivery from IKEA in Germany

IKEA Apartment In a Box

Creative advertising campaign for the IKEA Brooklyn store opening.

IKEA Cinema Catalogue

To promote new IKEA catalogue, DDB Berlin directed the peoples attention to the IKEA products in popular movies with a clever trick

IKEA Messy Bus Shelters

Glass wall of the bus shelters have been filled with kitchen objects creating a real mess. At the bottom, sticker showed IKEAs answer to chaos in the kitchen

IKEA Worlds Biggest Rack

Existing architecture of the south train station in Vienna was converted into a giant rack filled with new IKEA products

IKEA Bus Stop

Real sofa from IKEA was placed in a bus stop shelter in Istanbul

Moving IKEA Living Room

Ceative living room on wheels filled with IKEA products.

IKEA Staircase
Stores main staircase was presented as a chest of drawers, with everything inside neatly organized.

IKEA Train in Japan

Kobe Monorail train was converted into a moving IKEA showroom.

Saudi Arabia

And in some, they actually went to the trouble of photo shopping out the women from the pictures:

Social site
https://www.facebook.com/IKEAUK?sk=app _113189835397748&filter=2

IKEA Facebook Showroom

This campaign won a Gold Cyber Lion at Cannes International Advertising Festival IKEA spread the word on the opening of their Malm store in Sweden with the creation of an online showroom hosted on Facebook. Facebook members who had requested Gordon as a friend could then tag themselves to a specific item in each photo and in doing so, win that particular Ikea product

Videos
http://musicwithoutlabels.com/2012/11/10/mas ters-in-france-brings-back-playin-with-myfriends-with-ikea-new-musicvideo/

Warrenty http://www.kunstmaan.be/work/ikea http://adland.tv/commercials/ikea-bright-shinycolours-fall-2012-60-uk

Radio- holiday add

IKEA Summer Sale radio

http://www.andrewbradley.ca/?p=3014

Pop up adds
http://www.creativeguerrillamarketing.com/g uerrilla-marketing/ikea-france-popsapartment-paris-metro/

IKEA Uses Mobile Augmented Reality To Engage Shoppers Imagination

An Augmented Reality system deals with the combination of real-world and computergenerated data, and generates a composite view for the user that is the combination of the real scene viewed by the user and a virtual scene generated by the computer

Mobile- back to school campaign

Case-IKEA apologises for benefitting from forced prison labour in communist East Germany 30 years ago

 A Swedish company, knowingly benefited from forced labor in the former East Germany to manufacture some of its products in the 1980s. Ikea had commissioned the report in May as a result of accusations that both political and criminal prisoners were involved in making components of Ikea furniture and that some Ikea employees knew about it. Accusations against Ikea started to appear in news media reports in Germany and Sweden. Ikeas admission has given new impetus to efforts by victims groups to receive compensation for work they were forced to perform under the Communist government in East Germany, an issue that has long been overshadowed here by the large and deadly slave-labor program under the Nazis.

IKEA and INDIA

 IKEA last month moved a step closer to setting up its stores in Indiaone of the company's largest untapped marketswhen the country's foreign-investment board decided to forward the retailer's 1.5 billion ($2 billion) proposal to the federal cabinet.

 In India, the company says it will open 25 stores, in two phases. The first ten will come up over the next decade and the remainder thereafter. India has actually served Ikea as a low-cost sourcing destination for the past three decades. The company sources $600 million worth of goods from here every year, primarily textiles and carpets, and plans to increase this to $1 billion annually.

 IKEA is among the few foreign retailers that have sought permission to open wholly owned stores in India after New Delhi last year allowed 100% foreign ownership in singlebrand retail ventures, where a company sells only its own brand of goods. Previously, foreign companies could own a maximum 51% stake in such retail operations.

 IKEA's proposal to set up 25 stores in India, if implemented, would be the largest investment in India by a global company "Ikea engages in predatory trade practices," he alleges, speaking on condition of anonymity. "In the first year, they offer excellent margins. In subsequent years, the margins reduce to a level that turns a unit into an unprofitable venture

IKEA A game changer for India

"Ikea has been able to pass on cost benefits to consumers because it focuses on building cost efficiencies," he says. "This helps it offer its customers better designed products at prices that are very affordable. And given its sheer size, Ikea could be a game changer in India."

India a export hub for IKEA

Ikea already sources many products from India and plays a major role in Indias exports; the company is responsible for 20% of all rug exports from India and in future Ikea might use more of its Indian vendors for its global needs.

Benefits to India from IKEA

IKEA typically does not invest in factories, but works closely with enterprising entrepreneurs to meet its global supply standards. This means that the small and unorganised furniture manufacturer in India will benefit from Ikeas market entry. Though India is not rich in natural wood, IKEA could help develop new non-wood categories like outdoor patio furniture, etc.

Benefits to India from IKEA

A large number of these vendors will be small and medium sized enterprises and therefore help create manufacturing jobs at the bottom end of the pyramid. IKEA is one of the most trusted and ethical retail brand in the world. It is delivering products that help improve the lives of the many, combined with sustainable job creation it is the best way to tackle poverty.

Ikeas entry into India

It will meet with five important customer needs: FANTASTIC VALUE FOR MONEY (design, function, quality at low prices) EXCLUSIVE PRODUCTS (Scandinavian design sold only at IKEA, plenty of options) INSPIRATION AND IDEAS (solutions for your home) EASE OF SHOPPING (everything in one place, take home direct, big parking space) FUN (a day out, eat at the restaurant inside the store, leave children at the children play ground etc.)

Thank You