AMAR RANJAN TRIPATHY MBA (M & S) A0101911099

To study the perception of consumers with respect to matrimonial site. To study consumer attitudes towards the use of jeevansathi.com for matrimonial purpose. To study the difficulties and gaps in jeevansathi.com with respect to consumer attitude and perception. To do a comparative analysis between the preferred matrimonial sites..

There is rapid emergence of Internet in India, more and more people are becoming net savvy and there are a lot of activities spread over a broad spectrum on Internet for them. Like so many other activities such as Eshopping, E-mailing, E-business, matrimonial websites are expected to provide a lot of scope for people wanting to get married. The social attitude in India are transforming to reality of today. People favour choosing life partners for themselves. Divorce rate is increasing and remarrying is socially accepted and is no more a taboo.

Research design- Descriptive Data Collection instrument- Questionnaires Tools used- MS Excel and SPSS Population of the study- The population of the study covered the region of Delhi. Sample size: A sample of 150 respondents is taken.

16% 30% 23% 31%

Q. What is the best medium for matchmaking?

No. Of

Medium
Matrimonial website Print media (newspapers/magazines) Matchmakers (pundits etc.)

Responses
24 46 35

Marriage bureaus

45

Q. What are the main reasons for you visiting jeevansathi?

No. of Reasons Convenience Promptness responses 56 33

Prefer chatting to perspective life partner

Having wedding arrangements done with just a click of a
Reasons for Visiting Matrimonial website

42

button Total

19 150
Convenience

13%
Promptness

38%

28%
Prefer chatting to perspective life partner

21%
Having wedding arrangements done with just a click of a button

Q. While using this website, you considered choosing life partner for:

Category Yourself Children

No. of responses 45 60

Relative
Friend Total

39
6 150

4%

30%
26%
Yourself Children Relative Friend

40%

ATTRIBUTES

(Highly Satisfied) (Satisfied) (Dissatisfied) (Highly Dissatisfied)

a. Appearance b. Name 14%

14% 30% 22% 34%

20%

40%

26%

c. Ease of Surfing

d. Quality of Promotion

18%

32%
20% 30%

20% 20%

26%

34%

e. e. Content Content 4% 8% 8%4% 38% 38% 50% 50%

6%

f. Response Time

30% 20%

44%

Sites like Yahoo, MSN, Excite etc. are some of the site which can be used as platform. Not only from them, the links need to be on the Jeevansathi.com are also essential because of the fact that a visitor can also use this to visit other sites of his interest. Reducing the membership fees can attract people to join. New products should be introduced which are of interest to the visitor; site can add features like chatting, email. Advertisements on print media like magazines like Femina, Womers Era, Bride & Groom, Vivah Etc. Newspapers Like Times Of India, Hindustan Times, Navbharat Times, Hindu etc.

Direct marketing, using database from other sites, which would help to capture masses.

Pamphlets and newspaper inserts could be distributed; direct mailers can be mailed by taking their post box numbers from classifieds of above stated newspapers and also magazines.

Increase awareness about the portal through good and focused means. Appealing and attractive site and upgration timely. Continuous improvement upon the quality, standard and picturisation on the site and right demonstration.

Thank You