Business Strategy

Competitive Advantage
Presented by,

Suman Kumar
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Introduction
Insight of Porters Generic Strategies Business Strategy followed by various companies to achieve competitive advantage Cause of different strategy following
within and outside organization

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Cost Leadership

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Cost Leadership at DELL

Dell established itself as the low-cost leader in the PC market Due to:
Direct sales business model Incredible efficiencies it achieved via its supplychain strategies

Dells current dilemma is a great opportunity to visit business strategy and reinforce the need for innovation for growth
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Differentiation

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Differentiation at Apple
Apple is able to establish itself as Differentiator Due to:
Apple prides itself on its innovation

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Continued..
1993 : Pioneered the PDA market by introducing the Newton 1998 : Introduced the easy-to-use iMac 1999 : Released a highly stable operating system 1999: Introduced iBook 2001: Important historical launch- iTunes Apple introduced the iPod, central to the digital lifestyle strategy
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Continued..
2002: Apple continued their innovative streak with advancements in flatpanel LCDs for desktops Improved notebooks, iLife package, improved versions of iDVD, iMovie, iPhoto, and iTunes

2003:

iPhone- The market leader

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FOCUS

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Focus at PepsiCo.
US based PepsiCo conducted a major restructuring exercise in 1997-98 by spinningoff its restaurant and bottling business The restructuring was aimed at achieving improved focus on the company's core beverage (Pepsi-Cola) and snack food operations (Frito-Lay)
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Continued..
By successfully adopting the 'focus' strategy since 1997, PepsiCo has emerged as the second largest consumer packaged goods company (in terms of revenues) in the world

By acquiring leading beverages' company like Tropicana products (July 1998), South Beach Beverage Company (October 2000) and Quaker Oats (December 2000), the company has significantly strengthened its competitive position in the beverages segment
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References
http://en.wikipedia.org/wiki/Porter's_generic _strategies http://www.icmrindia.org/casestudies/catalog ue/Business%20Strategy2/BSTR118.htm

http://www.mindtools.com/pages/article/new STR_82.htm
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