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MEDIA RELATIONS TRAINING

The Media in Uganda/E.Africa


--Peter G. Mwesige

The Media in Uganda/East Africa


Liberalisation in the 1990s broke decades old government monopoly Proliferation of FM stations [Are they news media?] Newspaper circulation in Ug., Rwanda, Burundi remains limited. But newspapers are influential agendasetters for policy makers, CSOs & other media

The Media in East Africa/Uganda


Television viewers have grown significantly in recent years. The growth of the mobile telephone as a news tool Growing ICT/new media savvy middle class. High turnover in newsroom/occupational mobility Poor/low institutional memory in newsrooms

The Media in Uganda/East Africa


Dearth of enterprise and investigation Commercialisation of the media Internal challenges [Poor pay, quality issues, ethics] External challenges [Access to info, media laws]

Interacting with the Media/Structures


Know the right contacts Who does what in the newsroom? Editor-in-Chief or Executive Editor or Managing Editor; Editor; Features Editor; News Editor; Chief Sub-Editor; Design Editor; Photo Editor; Desk Editors e.g. Sports, Business, Foreign, etc; Training Editor; Internet Editor; Sub-Editors; Reporters; Photographers; Correspondents; Freelancers.

Newsroom Structures

Radio and Television in East Africa employ smaller numbers: News Manager or News Editor Producer Talk Show Host Anchor/News Reader Reporters or Correspondents

Newspaper Organogram

Chief Executive Officer Advertising Manager Editor-in-Chief or Executive Editor Managing Editor or Editor Marketing Manager Finance Manager Human Resource Manager Sales and Circulation Manager Company Secretary

Desk Editors

Reporters

Sub-editors

Correspondents

Designers

Photographers

Writers

Columnists

Newspaper Organogram

Chief Executive Officer

Company Secretary

Sales and Circulation Manager

Human Resource Manager

Finance Manager

Marketing Manager

Editor-in-Chief or Executive Editor

Advertising Manager

Managing Editor or Editor

Internet Editor

Training Editor

Opinion Editor

Foreign Editor

Business Editor

Sports Editor

Political Editor

Photo Editor

Design Editor

Chief Sub-Editor

News Editor

Features Editor

Internet SubEditors

Columnists

Writers

Business Reporters

Sports Reporters

Reporters

Photographers

Designers

Sub-Editors

Reporters

Features Writers

Writers

Correspondents

Television Organogram

Managing Director

Managing Editor or News Manager

Deputy News Manager

Producer 1

Producer 2

Producer 3

Producer 4

Talk Show Host

Anchors/ News Readers

Reporters or Correspondents

Videographer/ Cameramen

Radio Organogram

General Manager

News Manager

Deputy News Manager

Producer 1

Producer 2

Producer 3

Producer 4

Talk Show Host

Anchors/ News Readers

Reporters or Correspondents

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