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BUSINESS PLAN
TITLE OF THE BUSINESS PLAN: FOOD INDUSTRY NAME OF THE BUSINESS & ADDRESS:T&T PARTNERSHIP, NO 4,JALAN CENDERAWASIH TAMAN INDUSTRI SELANGOR, 58200,SHAH ALAM SELANGOR DARUL EHSAN. WRITER NAME: NOR SYAFIKA BT MOHAMAD DATE OF SUBMISSION: 10th FEBRUARY 2010
INTRODUCTION
introduction
Name of the company : T&T Partnership Nature of business : Food Industry profile : Food Industry. Location : Foyer FKP, USIM Date of establish : 30 December 2009 Factor selecting the business : Have potentials to go furthers in this industry
PURPOSE
PURPOSE
This business plan was prepared to make sure that the business running smoothly according to the plan. Other than that, this business plan was prepared because this business have potential to progress in the future.
COMPANY BACKGROUND
COMPANY BACKGROUND
Name : Address : E-mail : Tel. No : Format Of business : Type of business : Date of establish : Name of bank : Account Number : T&T Partnership Foyer FKP, USIM T&T.com.my 09-4431700 Partnership Foods Selling 30 December 2009 Bank Islam. 00 008 08 0880808
PARTNERS BACKGROUND
GENERAL MANAGER
Name I/d Address Makmur. Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail : Mohamad Subini Bin Abd. Samat : 910725-06-5681 : No, 41 Block 2 (F) KRTG 10, Pahang Darul : 014- 5098646 : 25 July 1991 : 18 : Single : SPM : I-BEC : Selling and Promoting : Trainer teacher : Student : Food restaurant : Talhahgeneration@gmail.com
ACCOUNT MANAGER
Name I/d Address Batu Gajah. Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail
: Muhammad Rafiuddin Bin Ruslan. : 911118-08-5749 : Lot 4948 Laluan Sentang 18 RPT Sentang, : 013-5012602 : 18 Nov 1991 : 18 : Single : SPM : I-BEC : Financial : Trainer in bank : Student :-
OPERATION MANAGER
Name I/d Address Segambut, K.L. Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail : Asma Bt. Othman Jalaluddin : 911003-85-5010 : No 4 Kuarters M, Al-Qurtubi, Taman Sri : 013-3069262 : 03 Oktober1991 : 18 : Single : SPM : Accounting and I-BEC : Marketing : Selling in at primary school : Student : food business : queenvio 91@yahoo.com
SALES MANAGER
Name I/d Address Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail : Nur Athirah Bt. Mohd Noor : 910802-10-6070 : Lot PT 1100 Kg. Bantang, 35800 Slim Rivers : 013-6391103 : 2 August 1991 : 18 : Single : SPM : I-BEC and INSKEN : Finance and selling : Finance manager for entrepreneur club at secondary school : Student : Pioneer Sdn. Bhd. :anamuslimah_trah91@yahoo.co
ADMINISTRATIVE MANAGER
Name I/d Address Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail : Nurliyana Bt. Abd. Nasir. : 910206-10-5856 : No-15, Lorong 12, Parit 1 Sg. Sireh, 45500 Tg. Karang : 013-6780332 : 6 February 1991 : 18 : Single : SPM : I-BEC :: Working at stall on entrepreneurship day : Student :: nur.nature_girl@yahoo.com
ADMINISTRATIVE MANAGER
Name I/d Address Sekinchan Phone number Date of birth Age Status Academic qualification Courses attended Skills Experienced Present occupation Previous business E-mail : Nor Syafika Binti Mohamad : 910618-10-5318 : 650 Jln Pusara, Bt. 23 Sg. Nibung, 45400 : 013-2793088 : 18 Jun 1991 : 18 : Single : SPM : I-BEC and National Talk ::: Student :: mate_bulat91@yahoo.com
BUSINESS LOCATION
Our business location will be located at Foyer, FKP.The physical location of the project where located at nearby parking lot for student and staff. Other activities that currently be held at there were book exhibition, blood donation activities and continuously being used by student for surf internet because free wireless is provided there. Actually this location structure were perfect for selling activities with the open space and it also got basic amenities and utilities such as fan, chair and extension easy for us to use the electricity.
ADMINISTRATIVE PLAN
VISION The development of company may be improved from time to time by selling various types of food products that fulfill current market demand. OBJECTIVE Our objectives in running this business are to: Keep business activities run fluently after the planning discussed Earn the maximum profits Get the return from investing our money as beginning capital
ORGANIZATION CHART
MANPOWER PLANNING
POSITION GENERAL MANAGER ADMINISTRATIVE MANAGER SALES MANAGER ACCOUNT MANAGER OPERATIONS MANAGER NUMBERS OF STAFF 1 2 1 1 1
General Manager
Administrative Manager
Operation Manager
Sales Manager
Account Manager
SCHEDULE OF REMUNERATION
POSITION GENERAL MANAGER ADMINISTRATIVE MANAGER DAILY SALARY 10 8
OPERATION MANAGER
SALES MANAGER ACCOUNT MANAGER
8
8 8
OFFICE EQUIPMENT We do not use any office equipment because the operation only in 2 days. ADMINISTRATIVE BUDGET
DETAILS DAILY EXPENSES(RM)
SALARIES
42
MARKETING PLAN
PRODUCT DESCRIPTION
T&T Partnership is offering variety seafood to our
customer. They are boiled and called as you tau fu, toast and fried seafood. For our yoo tau fu, it specialty is our sauce. Our sauces make yoo tau fu more delicious than other yoo tau fu Besides that we also sold toasts. For the toast we will put margarine and kaya jam. It will attract our customer to buy it for the breakfast. Margarine and kaya jam are favorite among people and they will easy to eat that. Lastly, we also sales fried seafood to attract customer. Sometimes they will not eat rice and they want eat simple thing and we believe it will increase our profit.
TARGET MARKET
We have identified our target market that we are willing to sell with .Indeed people in Islamic University Science of Malaysia is our target customer hence we are selling our product there. Staff and student in USIM is our target market and the potential their purchasing is higher as we already have done our survey about it. But we expect that student is our important customer because it is nature for a student has more desire to this kind of food rather than staff in USIM
Market Share data from Canalys report "Worldwide smart mobile device market, Canalys Q2 2007"
MARKET SIZE
T&T Partnership Snd. Bhd involve in selling food at foyer FKP in USIM. The business identify its target market is student and staff in the USIM. Our market size is; Students : 5000 X 50% X RM5.00 = RM12500 Staffs : 1200 X 40% X RM5.00 = RM 2400 TOTAL : RM 14900
COMPETITION
Our competitors that available in market are: Medan Selera Caf : Faculty of Economy and Management Faculty of Syariah and Law Faculty of Quran and Sunnah Faculty of Leadership and Management Pusat Kemudahan Pelajar.
MARKET SHARE
Market share (you tau fu and toasts only) before entry of T&T PARTNERSHIP Medan Selera 30% RM 4470 Caf : FEM 12% RM 1788 Faculty of Syariah and Law 12% RM 1788 Faculty of Quran and Sunnah 12% RM 1788 Faculty of Leadership and Manage12% RM 1788 Pusat Kemudahan Pelajar. 22% RM 3278 TOTAL RM 14900
SALES FORECAST
SALES FORECAST FOR T&T PARTNERSHIP
DAY
SALES COLLECTION
1ST
2ND
RM596
RM596
MARKETING STRATEGIES
1.PRODUCT STRATEGIES BRAND YONG TAU FU KUNG FU BOOM TOASTED
OUR BRAND NAME IS YONG TAU FU KUNG FU BECAUSE ITS GAVES ENERGY TO WHO EAT THIS MEAL.IT ALSO EASY TO PREPARE AND EAT.
QUALITY OUR PRODUCT WAS PRODUCING FROM THE SELECTED CERTAIN INGREDIENT WHICH HAS HIGH QUALITY. IT ALSO BEEN PRODUCE BY THE EXPERT IN FOOD INDUSTRY.
DESIGN OUR YONG TAU FU IS MAKE IT BY HAND MADE. IT WAS DRESS BY THE JUICY AND DELICIOUS SECRET HOME MADE SOUCE. OUR PRODUCT IS DESIGN FOR A EASY EATEN.
PACKAGING FANCY PACK.OTHER THAN THAT, OUR PRODUCT ALSO DESIGN TO MAKE IT EASY TO CARRY OR OTHER WORD COMPACT.
EASE OF USE OUR COMPANY ALSO PROVIDES THE FANCY STICK IN THE PACKAGING TO MAKE CUSTOMER EASY TO EAT.
PRODUCT DIFFERENTIATION THE PRODUCT WAS DESIGN WITH THE DELICIOUS LOOK.
LIABELLING THE PACKAGING ALSO PROVIDE THE INFORMATION ABOUT THE MANUFACTURER, THE CONTAIN OF THE PRODUCT AND USAGE INSTRUCTION.
2.PRICE STRATEGIES WE USED THE COMPETITION BASED PRICING AS OUR PRICING STRATEGIES. WE HAD DETERMINED THE PRICE OF OUR PRODUCT IS RM2.00
3. DISTRIBUTION STRATEGIES THE DISTRIBUTION CHANNEL THAT WE USE IS THE FORM OF DIRECT TO CUSTOMER
MANUFACTURER CONSUMERS THIS TYPE OF THIS CHANNEL IS ALSO CALLED DIRECT MARKETING CHANNEL OR CHANNEL ONE. IT HAS NO INTERMEDIARY LEVEL AND CONSISTS OF A BUSINESS SELLING DIRECTLY YO CONSUMERS.
4. PROMOTION STRATEGIES WE ADVERTISE OUR PRODUCT USING THE OUTDOOR ADVERTISEMENT. WE USE THE BANNER, PAMPLET AND FLYERS. SALES PROMOTION WE ALSO PROVIDE FREE SKYJUICE OTHER THAN WE ALSO PROVIDE THE TESTER FOR OUR CUSTOMER.
MARKETING BUDGETING
ITEMS FIXED EXPENSE DAY EXPENSE OTHER EXPENSE
RM 4.00
RM84.00
RM10.00
TOTAL
RM98.00
OPERATION PLAN
Pack it in plastic
MATERIAL REQUIREMENTS
ITEMS QUANTITY REQUIRED PRICE PER UNIT TOTAL PURCHASE( RM) SUPPLIER
Yong tau fu : Fucuk Panjang Fish Ball Fried Fish Finger White Fish Ball Pari Putih Tauhu Leper bersalut ikan Prawn Ball Wantan Seafood Tofu Bebola Sotong Sayur 4 packs 4 packs RM 4.50/pack 3 packs RM 4.50/pack 3 packs RM 4.50/pack 3 packs RM 4.50/pack 4 packs RM 18.00 RM 13.50 RM 13.50 RM 13.50 RM 4.50/pack RM 4.50/pack RM 18.00 RM 18.00
RM 4.50/pack
3 packs RM 4.50/pack 3 packs RM 4.50/pack 3 packs RM 4.50/pack 3 packs RM 13.50 RM 13.50 RM 13.50 RM 13.50
Sauce :
Kacang tumbuk Bijan goreng Minyak Bijan Bawang kecil Tepung kentang Pati kuah pedas Pati kuah manis 2 packs 2 packs 1 bottle 100 gram 1 packs 4 packs 6 packs RM 2.00/pack RM 2.00/pack RM 3.00/bottle RM 3.50/kg RM 2.00/pack RM 3.50/pack RM 3.50/pack RM 4.00 RM 4.00 RM 3.00 RM 0.50 RM 2.00 RM 14.00 RM 21.00
Bread Toast :
Bread
6 packs
RM 2.60/pack
RM 15.60
GIANT Supermarket
Kaya Jam 3 tins RM 2.40/bottle RM 7.20
Margarine
1 pack
RM 4.00/pack
RM 4.00
TOTAL
RM 267.30
MANPOWER REQUIREMENTS
Position Nu. Job Status Salary per day (RM) Total (RM)
General Manager
Fulltime
10
10
Administrative Manager
Fulltime
Operation Manager
Fulltime
Sales Manager
Fulltime
Account Manager
Fulltime
TOTAL
42
Own Equipment
0 0
Basin
Ladle Corong Penyepit Mini Gas Rubber Band
2
2 2 4 8
1 pack
0
0 0 0
Giant
32 2 42
TOTAL
BOILER PARTS
SERVICES PART
LOCATION Our business location will be located at Foyer, FKP. Our operation will be held in the same place. We will do marketing, administrative and sale our product at Foyer FKP.
OPERATIONS OVERHEAD
OPERATION BUDGET
Item
Transportation Wages Direct Material Equipment RM 265.30 RM 32.00 RM 42.00
Fixed asset
Daily Expenses
FINANCIAL PLAN
12.3 PROFORMA CASHFLOW STATEMENT DAY CASH IN FLOW Capital sales/services TOTAL CASH INFLOW CASH EXPENSES/ OUTFLOW RM 600 RM 600 RM 596 RM 569 RM 569 RM 569 PER- OPERATION DAY 1 DAY 2
Operation Expenditure
Transportation Direct Material Marketing Expenditure Advertising Administrative Expenditure RM 4.00 RM 35.00 RM 133.65 Rm 133.65
Salaries
Capital Expenditure Gas Deposit Total cash outflow beginning Cash Balance RM 45.00 RM 84.00 RM 50.00
RM 42.00
RM 42.00
RM 16.00
RM 16.00
RM 191.65
RM 191.65
CONCLUSION
From the beginning until the end of this business plan flow, we all can conclude that our business plan have presented the ten flows briefly. Secondly, we also can see that this plan can be divided into five domain segment which is administrative, marketing, operating, and financial segment. In addition, we also can plan and make budget how to operate our business smoothly based on this plan. Other than that we also can determine the cost & price by go trough it. Lastly, this plan shows that we might have a bright future in this field and we hope our company become more successful and for sure gain more profit.
PICTURES
EXCLUSIVE APRECIATION TO :
MAIN SPONSOR:
GROUP 2
GROUP 3 GROUP 4 TAMHIDI ACCOUNTING AND MUAMALAT