SHARE NO MATTER WHERE YOU ARE

GEOGRAPHIC
REGIONS- DELHI NCR AGE 8 TO 65 (EXTREMES CAN VARY) LIFECYCLE- (CHILDREN,YOUNG,SINGLE,MARRIED,MARRIED WITH CHILDRENS) Education [High school graduate, some college, college graduate]

Psychographic

Social class [Working class, middle class, upper middles, lower uppers]

Behavioral

Occasions [Special occasion, holiday, seasonal] Benefits [Quality, service, economy, convenience, speed] User status [ Potential user, first-time user]

STRENGTHS
PESONALISED READING LARGE VARIETY OF BOOKS AND MAGZINES
PRICING MARKETING

WEAKNESS PROVIDING NEW RELEASES CUSTOMER MIGHT HAVE TO WAIT FOR LIMITED STOCK ITEM
MAINTAINANCE OF BOOKS

OPPORTUNITIES
INCREASED HABIT OF READING

THREATS

INTENSE COMPETITION OF SUBSCRIBERS

OFFLINE THROUGH COLLEGE REP. LOSS OF DISTRIBUTION CHANNEL AND VENDORS VENTURES WITH LOCAL GIANT UNORGANISED RETAIL BOOK STORES EVOLVING TREND OF E BOOKS

12

10
8 6 4 2 0 YEAR 1 YEAR 2 YEAR 3

SALES

 CALCULATION

ON THE BASIS OF ANNUAL MEMBERSHIP CHARGE (RS. 1000) FIRST YEAR TAREGT CUSTOMER 600 SECOND YEAR TARGET CUTOMER 700 TO 800 THIRD YEAR TARGET CUSTOMER 1000+

College students are eager to find ways to get "quick cash" at the end of every semester. One method college students use is to sell their old textbooks at the end of every semester, however the re-sell market is controlled by the local market bookstore. Because local bookstores monopolize the market, students receive only a fraction of the value paid for the book, typically 50 or less of the purchase prices. The bookstores then re-sell the books back to other students, receiving over 125% profit. The current situation creates a lose-lose situation for students and a win-win situation for bookstores. Students are looking for convenient, money saving ways to purchase textbooks and to receive more value when re-selling textbooks at the end of each semester.

Our key to success will lie in our ability to execute our business model. In order to achieve success, we need to focus on the following areas to establish as a successful and profitable enterprise. They are: Recruit an exceptional management and marketing team with extensive domain experience in the college market. Create and maintain a "Grass Roots" marketing campaign. Offer innovative and unique products and services. Form strategic alliances and partnerships with companies suppling products to the college market.

Make my library will offer a powerful auction package. The Auction functionality will have many features such as Standard, Reverse, Multi Item, Dutch and Blind auctions; Flash Buy and Proxy Bidding. A fee will be charged for posting items to be auctioned. The posting fee structure will be similar to eBay's. Sample auctions categories include: Textbooks Class Notes Old Tests Used CDs & DVDs

 15.29
165

lakh primary school students

colleges 5 medical and eight engineering college professionals makers professionals

Young Home

Retired

 OFFLINE

MARKETING USING LOCAL VENDORS AND REPRESENTATIVES ONLINE USING WEBSITE, FACEBOOK, PINTREST MOBILE - MOBILE APPLICATION GRASS ROOT MARKETING- WORD OF MOUTH AND FORMATION OF LITERARY CLUBS

 Initial

funding proceeds will be used primarily for marketing, additional website development and maintenance. All the equipment needed will be leased or purchased, and included in the operational expenses. The rest of the funds will be used as working capital to maintain the operations until revenues generated by MAKE MY LIBRARY will be at the point where we can sustain operational expenses.

 TOTAL

CASH = 15,00,000 DISTRIBUTION = 2 LACS MIANTAINANCE = 1 LACS OPERATING EXPENSES = 3 LACS BOOKS PURCHASE = 5 LACS TAXES @ CHARGE BASIS

 MAGZINES
AUDIO

BOOKS THESIS & PROJECTS REGIONAL BOOKS AND MAGZINES

THANK YOU & QUERIES TIME