INTRODUCTION TO HEALTH PROMOTION

WHAT IS HEALTH PROMOTION?

Health promotion is the process of enabling people to increase control over, and to improve their health.

"Health promotion is the process of enabling people to increase control over, and to improve, their health"

Why do we need health promotion?

Promotes quality of life Reduces inequalities in health Reduces pressure on services

THE PROCESS OF HEALTH PROMOTION

FOCUS STRATEGIES IMPACT OUTCOMES

Education couselling
Individuals Economic change Legislative change

Behavioural educational change

Quality of life

Groups

Better Health Social, economic and environment change

Population

Policy or organisation change

A FRAMEWORK FOR HEALTH PROMOTION ACTIVITIES

Health education programmes Economic and regulatory activities Preventive health services(Primary, secondary, tertiary

AREAS OF HEALTH PROMOTION ACTIVITY

Community-based work

Environmental health measures Healthy Public Policy

Organisation development

A FRAMEWORK FOR HEALTH PROMOTION ACTIVITIES

Housing tenure CLASS GENDER AGE ETHNICITY Access to leisure facilities Nutrition Environment Smoking Regional location Access to health services Physical activity Psychosocial factors, e.g. stress Blood pressure Obesity H D Cholesterol C

KEY SOCIAL STRATIFICATION FACTORS

ENVIRONMENT FACTORS

LIFESTYLE FACTORS

PHYSIOLOGICAL FACTORS

INFLUENCE ON SMOKING BEHAVIOUR

Income Nicotine addiction Self-image SMOKING Leisure facilities Religion Education Environment Gender Family Age Housing

Stress Locus of control

Peer group

Ethnic group

Employment/unemployment Taxation level on tobacco

Advertising

Culture of society