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Source: Mauch, S., Enders, A., Jelassi, T., and Waldman, C., 2002. From A(pples) to Z(oom lenses): Extending the boundaries of multichannel retailing at Tesco.com, INSEAD Case study 307-348-1
Source: Mauch, S., Enders, A., Jelassi, T., and Waldman, C., 2002. From A(pples) to Z(oom lenses): Extending the boundaries of multichannel retailing at Tesco.com, INSEAD Case study 307-348-1
Source: Mauch, S., Enders, A., Jelassi, T., and Waldman, C., 2002. From A(pples) to Z(oom lenses): Extending the boundaries of multichannel retailing at Tesco.com, INSEAD Case study 307-348-1
Why are some firms more successful than others? Industrial Organization Perspective: Profits = f (industry structure)
Choose good industries, adapt your strategy to fit