Professional Documents
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Founded by Henri Nestl Worlds biggest Food and Beverage Company Developed first milk product in 1867 Merger with the Anglo-Swiss Condensed Milk Company.
Nestl's first expansion into chocolate activity Introduction of Nescafe, a staple drink of US Military In 1947 came the merger with Maggi seasonings and soups. Acquisition of American Food Giant and Dreyers
organization.
Recruitment of the right people & on going training & development Continue to maintain its commitment
Brands
Baby foods (Nestl Cerelac, NAN)
Everyday) Ice-creams (Movenpick, Dreyers) Chocolate confectionary (Kit Kat, Smarties, Toffo) Beverages (Nescafe, Milo, Nestl juices) Food service (Nestl Jumbo Bottle) Prepared foods (Maggi, Powered Soups) Bottled water ( Nestl Pure Life, Nestl Aquarral)
Nestle Hierarchy
Branches in Pakistan
Lahore
Islamabad Karachi
Faisalabad
Multan Sheikhupura (factory)
Sale Department
Management Director Head of Sales Zonal Manager Regional Manager Area Manager
Territory Incharge
Volume
Profitability
Product mix
Employee development
To engage consumer
(ATL , BTL)
Chanel wise
Shelf
Shopper
Consumer and customer
monthly)
Depend on situation (channel) Routing base on channel
Management System)
Mitchells
Candy land