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Largely disorganized sector Varying figures on total size Unilever - $35 billion
700,000 kiryana stores 70% of all grocery purchases Share of Volume Advantages: convenience, credit extension, home delivery, personal relationships
Contribute 18-20% sales in FMCG LMTs Aghas, Naheed, Alfatah, HKB, Chase IMT Metro, Hyperstar Located in urban areas and offer extensive variety of local and imported products
Modern Trade: